How To Talk TwitterPresented by Jaclyn Mullen

and Nisha Maxwell

Meet Your Tweetchers

• Co-Founder of Ideations Communications• Helping companies strategically embrace

social media since Twitter started• Managed social media projects for Microsoft,

Cisco Systems, McDonalds, Kaiser-Permanente, Mattel and more

Nisha Maxwell

Jaclyn Mullen

• Solopreneur & Jaclyn Of All Trades Jaclyn Mullen Media

• Once raised $1,244 in one hour for charity using Twitter

• Has worked with Ecco Domani Wine, Habitat for Humanity, the Beverly Hills Bar Association and other brands/biz owners on social media.

#1 Question we often hear: “Is Twitter effective?”

Three Parts to this workshop

1. Part One: Twitter Basics 2. Part Two: What To Tweet3. Part Three: Best Practices

Twitter Channel OverviewSocial networking channelOver 500 million usersMicro-blogging serviceMessages limited to 140 charactersTweet, retweet (RT), chat58 million tweets sent per day

New Layout

(This slide is brought to you by)

The “New” Twitter

• Header image: 1500 × 500. Design tips: This should be the same concept as the Facebook cover images

• Profile image: 400*400. This will still be the brand logo, just a lager size.

• The implications of this is that there will be more focus on images

• Highlighting popular tweets• Pinned tweets• Larger background image• A more prominent media gallery

The Main Difference

Three Ways for People to See Your Tweets

1.They follow YOU.2.Someone they follow has retweeted you so

your @ (Twitter name) ends up in their stream.

3.You use a #hashtag and they happen to search that #hashtag.

# vs. @

• # represents a hashtag, which is a link to a conversation.• EXAMPLES OF RELATIVE #HASHTAGS FOR ATTENDEES TONIGHT: #MORTGAGE, #WOMENINBIZ, #YOGA, #LOSANGELES, #ANTIAGING• @ allows you to tag someone, and then they are notified

How to Post1. Click “compose” box in top right

corner.2. Type your tweet into the compose

box3. Tweet!4. PRACTICE: Tweet @Ideations or

@JaclynMullen

How To Post

• Including an image• Entering a location• Other post options

How to Follow

• Click their @name if you see it in a tweet

• Then click the follow button on their profile

Dashboard Tour: Home

Dashboard Tour: Notifications

Dashboard Tour: Discover

Dashboard Tour: Messages

What Are the benefits of Twitter?• Generate online impressions, i.e people

seeing your name and information• Generate traffic back to your website• Networking• Positioning: Expertise• Crowd Sourcing: FUNDRAISING,

collecting feedback,monitoring what people are SAYING about your industry or brand.

What is an “online” impression?

Brands who are TWEETING it righthttps://twitter.com/eat24

PART II: What To Tweet

What is your GOAL?

• Expert Positioning.• Press/Publicity.• Customer Acquisition/calls to

action.

Examples based upon goals

Examples based upon goals

https://twitter.com/ariannahuff

Expert Positioning.

Press/Publicity.https://twitter.com/petershankman

https://twitter.com/kogibbq

Customer Acquisition.

Anatomy of a Post

• Text explaining what the link that you post is (pull a sharable fact versus just telling them to click)

• Link (needs to be shrunk using https://bitly.com)• Hashtag (if possible hashtag within the text, otherwise a the end)• Variety: Questions about the article tagging influencer or enthusiast• Example: Winter #skincare tip: Wear calendula on your lips at night! Read

more: http://bit.ly/IYP1Cz Any more tips for keeping your skin pretty in the winter @BeautyBasics? #beauty

What to Post

Tweets each day: 1-2 retweets1 original tweet (original content, question, statement)Tweet with trending hashtag 2 industry news stories that ask influencers questions about themTweet that applies to tweetchat of the day

What To Tweet:

Repurposing Your Twitter Content

Exercise

Engage with Your Industry• Do a twitter search of industry keywords. Use Google

Keywords Tool to establish these.• Check what’s trending on Twitter and see if there’s any

you can utilize in a tweet or if there’s any Twitter chats going on that you can get involved in

• Find regular industry Twitter Chats to participate in (usually a weekly basis)

• Check your influencer lists to see what’s happening in the industry

• Click on trending Hashtags and engage with influencers about the topic

• Tweet trending news stories using trending Hashtags if possible

• Tweet coupons and special promotions: Eat24 example

PART III: Best Practices

Best times to post?How Do You Measure Success?

Should I Schedule my tweets?Other Twitter tips

Photo credit Jeff Bullas

Best Practices• Ideal amount of posts: 3 – 5 Tweets per day. • Best times to post: 10:00 am – 4:00 pm

Best Practices

• Ideal Length: 110 characters, including spaces, punctuation marks and links

• Hashtags: Up to 4. Hashtags can go within or after text.

Etiquette • Follow back• Say ‘Thank you’ when someone follows you• Say ‘Thank you’ when someone retweets you• Respond: Answer questions within 24 hours, answer industry

questions posed to the Twitterverse. Then show people you’re listening by responding.

• If a mention of your brand has shareable content, retweet it.• If a mention is just nice but wouldn't have any value for your

followers, favorite it.• If a mention asks a question, favorite it and reply.• When there is a national tragedy or disaster, immediately un-

schedule all of your scheduled tweets so as not to look inconsiderate.

Best Practices• Have an AUDIENCE in mind. The

purpose of Twitter is to engage!• Before you tweet, spend some time

doing hashtag research to identify 2-3 new people you want to connect with per day.

• No interaction = just tweeting: using Twitter with a megaphone.

• Tagging & identifying people to tweet = using Twitter with a microphone!

• ALSO, remember your goals and measure them.

Tracking ToolsTweetreachLimited access for freeShows you # of accounts reached+impressionsCan export data to PDF

Sprout Social Tracks geographic dataTracks gender data breakoutTracks # of times you’ve been mentionedTracks # of times you’ve been retweeted

KloutHelpful to create a cloud/grid of topics you tweet onAssigns you a score based upon “influence”Tracks increases+decreases over time

Google AnalyticsDoes Twitter push traffic back to your site?

Scheduling OptionsNo scheduling option available within Twitter itself.Best Third-Party Schedulers:

HootSuiteShortens linksSaves draftsBetter for more social media accountsSchedules for LinkedIn, Google+, Facebook and Twitter

TweetDeckDesktop app, owned by TwitterCustomizable feedsBetter for less social media accountsPowerful filtersNotification alerts

BufferRecommends optimal time to tweet

Social OomphSchedules tweetsTracks keywords and emails them to you

Lists

• Create a group• Recommend

cool Tweeps• Follow people

that aren’t following you

Q AND A

Resources• Create a Twitter account: https://support.twitter.com/articles/100990-signing-up-with-twitter• Best times & days to post on Twitter:

http://www.mediabistro.com/alltwitter/social-best-times-post_b49546• How to build a Twitter List: https://support.twitter.com/articles/76460-using-twitter-lists• Twitter advertising options: https://business.twitter.com/ad-products• List of Twitter chats: http://gnosisarts.com/index.php?title=Tweetchat_Wiki/By_Day• Google Keywords Tool:

https://adwords.google.com/ko/KeywordPlanner/Home?__u=4130331063&__c=9519698553• Advanced Twitter Search: https://twitter.com/search-advanced• How to Create a Twitter List: http://www.wikihow.com/Create-a-Twitter-List• Twitter Analytics: https://ads.twitter.com• HootSuite: https://www.socialoomph.com• TweetDeck: https://about.twitter.com/products/tweetdeck• Buffer: https://bufferapp.com• Social Oomph: https://www.socialoomph.com

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