How to Think Visually in Advertising

Post on 03-Dec-2014

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Build a bird house.

Create an award-winning campaign for

a bird house manufacturer.

Advertising, visual or not, is all about getting

from here to there.

HereSleepiness is one of the leading causes ofcar accidents.

HereNew Flexible Band Aids Stretch with your body So they won’t break.

Visual thinking

is editing.

Visual thinking

is editing.

Extremely creative editing.

“no duh” momentS.

A great pitcher.

A dominant strikeout pitcher.

Who is practically unhittable.

HereAvis now offers luxury rental cars.

Getting there“Who rents a Ferrari?”

“It’s not rich guys. It’s guys who want to look rich.”

“So a Hollywood a-hole.”

“But that person isn’t likeable. No one sees themselves that way.”

“Wait, there’s another person who would rent one…”

HereThe Batelco Directory helps you quickly find the exact business you’re looking for.

HereCNN is first on the scene when Important news happens.

Let’s get visual.Metaphors (ok, similes)

Let’s get visual.MetaphorsExaggeration

Let’s get visual.MetaphorsExaggerationSkewed View

It’s a toolbox.