How To Turn Your Facebook Fans Into Paying Customers

transcript

FACEBOOK MARKETING:

Who Am I?Pearl Omotoyinbo

“Social Media Junkie”Introduced to Internet

Marketing in 2011

Somewhere in 2012, I decided to focus on Social Media

My Favorite Social Media platform is Facebook and that’s what I’ll be talking about today.

Social Media Today…Social Media has changed our world and is here to stay. It's changed the way we interact with one another, keep in touch, and the way we do

business.

In fact, Social Media Tools aren’t something new anymore. They might not be used by you and your company just yet, but they

are everywhere in the marketplace.

Your competitors are using them.

One thing is for sure: Your customers are almost definitely using social media tools.

Today, I'm going to be talking about the

granddaddy of Social Media

Who’s On Facebook?

EVERYBODY

With over 1 billion registered users on Facebook, it's easy

to see why Facebook is a powerful marketing tool that you should and MUST use if

you want to survive in today's economy.

How Do You Get Them To Buy Stuff?

“How To Turn Your Fans Into

Paying Customers”

What We’ll Be Covering Today

•Create A Facebook Fan Page

•Quickest and Most Effective Way to Get More Fans Today

•How To Engage Your Fans

•How To Turn Those Fans Into Paying Customers

Points To Keep In Mind

Before we dive in, there are a few

points I’ll like you to keep in mind…

View Facebook As An Investment

There’s no Secret “Facebook Magician”

The Secret Is In The Strategy

Create A Fan Page

Getting Fans Build Audience

Getting Fans Page Likes

Getting Fans Create Ads

Getting Fans Choose Your Result

Getting Fans Select Your FanPage

Getting Fans Select An Image/Images

Getting Fans Create The Ad Copy

Getting Fans Choose Your Audience

Getting Fans Set Your Budget and Place Order

Engaging With Fans

The key is to get them to engage: like, comment, share.

Why do you need to do This? This gets your fans to know you, like you and

trust you.

Post things that will get them to take specific action

Engaging With Fans•Motivational Quotes & Pictures do well on

Facebook

Engaging With Fans•Motivational Quotes & Pictures do well on

Facebook

Engaging With Fans•Ask them questions

Engaging With Fans•Share blog posts, interesting articles, tips

etc with them i.e. share things they are interested in and will find valuable

Engaging With Fans•Interesting Pictures and Other Fun Ways

To Engage Your Audience

Engaging With Fans•Give them a behind-the-scenes look into

your business

How To Turn Your Fans Into Paying Customers

Build Your List.

Social Media is not for “selling stuff” but for building relationships and

what you want to do is build a list a list of potential customers who

know, like and trust you.

These people are called “leads”

How Do You Do This?

3 Easy Steps

1. A Bribe

2. An Opt-In Page

3. An Offer

A Bribe

Something of extreme value to them that you give them for free in exchange for

their contact details - usually name and email

A Bribe

Opt-In PageAn opt-in page consists of a headline, call to

action, opt in form.

• A Headline: needs to call out to your audience. A great headline highlights a pain and solution that your audience is looking for.

• Call To Action: Enter you name and email and get instant access to “___________”

• Opt-in Code: You'll need an email autoresponder service.

Opt-In Page

For this you need: 1. A landing page/opt-in page

creatorFree: 90secondsqueezepage.com

2. An Autoresponder

How To Use 90-Second Squeeze Page

Autoresponders

•An autoresponder is the engine of your opt-in page. It helps you:

1. Create opt-in forms2. Collect email addresses3. Email them.

- Daily - Timeline emails based on opt-ins and actions they take

4. Statistics

An Offer

You should lead them to an offer. That is, something they can buy.

This offer should be added-value: like a continuation of the bribe, so it just

appears like added value to what they've already gotten for free.

An Offer

Summary: The ProcessStep 1: The Bribe + Opt-In Page

Summary: The ProcessStep 2: Opt In Accepted

Summary: The ProcessStep 3: The Offer

Building Your List In Facebook

What Do I Email Them About?

“Nobody who bought a drill wanted a drill. They wanted a hole and the drill could do that”

People don’t want products. They want the solution to their problems.

Ask Yourself: • Who Is My Target Audience?• What Are Their Problems?• How Is My Product/Service The Solution To Their

Problems?

Then Write That.

Summary – Example 1

Summary – Example 2

We’ve Learnt How To:Create A Fan PageGet More FansEngage Your FansBuild Your List

A BribeAn Opt-In PageAn Offer

What To Email Them

I Want To Assure You

No Matter What Business You Have, This Will Work For You

Finally…

How To Guide-Lines: Handouts

These Slides: theiventeam.com/event_slides

eBook Version: workwithpearl.com

Learn More: THE BEGINNERS ULTIMATE GUIDE TO INTERNET MARKETING

Who Am I?Pearl Omotoyinbo

Facebook: Facebook.com/WorkWithPearl

Twitter: @miss_pearlie

Blog: WorkWithPearl.com

Skype: pearliegurl

Thank You