How to Use Proven, Persuasive Communication Strategies to Further Business Relationships via InMail: A Best Practice

Approach

Strategies

“I would like to see anyone, prophet, king or God, convince a thousand cats to do the same thing at the

same time.” ― Neil Gaiman

InMail Interface

InMail Tips and Techniques

• 6 LinkedIn Invitation Templates that Get a Response Every Time

• What to Write in Your LinkedIn Invites• How to Write InMails That Get Responses in

48 Hours • Worst InMail Mistakes on LinkedIn and How to

Fix Them

Shannon-WeaverModel of Communication

Eliminate NoiseDeliver Message

Get Results

Alan H. Monroe

A Purdue University professor, used the psychology of persuasion to develop an outline for making speeches that were designed to deliver results. Known as

Monroe's Motivated Sequence.

Monroe’s Motivational Sequence The Five Steps

STEP FUNCTION IDEAL AUDIENCE RESPONSE

Attention to get audience to listen"I want to hear what you have to say"

Need to get audience to feel a need or want "I agree. I have that need/want

Satisfaction to tell audience how to fill need or want "I see your solution will work"

Visualization to get audience to see benefits of solution "This is a great idea"

Action to get audience to take action "I want it"

Grab Attention

Subject: Dr. John Reid Professional Contact with Dr. Bob Wilson

Dear Dean Wilson,

We are professionally connected via LinkedIn which opens up opportunities to share information with one another. There are several national universities engaged in a Special Project opportunity that could quickly fill a need at Indiana University Northwest.

Grab Attention Continued

Among these are The University of Texas-Austin's Professional Development Center and Indiana State University. Both are accredited university partners offering 8 fee-based Certificates in Technical Communication along with 2 tuition-free MOOC Certificate Courses from JER Online.

Address a Need/s

In reading over the IUN mission statement and its reference to meeting the needs of Adult Continuing Education students, I believe there is a solid opportunity here; that is, one that would effectively meet the needs of those seeking Technical Communication Training to be applied in Domestic and International workplace settings.

Satisfaction Statement

The opportunity I am proposing will include a generous share of revenue for all fee-based certificate courses. Additionally IUN will be the only program in your service area to offer tuition-free Massive Open Online Courses (MOOCs).

Visualization

IUN will quickly become the premier provider of Online Technical Communication Training. Enrollments will flow from companies, freelancers, consultants and those seeking new career opportunities, including the

military.

Take Action

I have identified two websites to help inform you further about the field and the growth of this Demand Occupation. Also included is the UTexas-Austin website with our course listings.

http://stc.org

http://www.bls.gov/ooh/media-and-communication/technical-writers.htm

http://cie.austin.utexas.edu/pdc/courses/certificates/

Take Action Continued

Let’s arrange a chat so we can go into more detail about this opportunity. I certainly would like toknow more about your program at Indiana University Northwest and how we might collaborate and form a strategic and profitable partnership.

###

Characteristics of a Dynamic, Persuasive Communicator

Effectively move a receiver to:• Change their mind • Consider a new direction to go• Shift their opinions• Overcome objections• Buy a product or service

Key Points• Take some time to search websites that discuss and provide examples

of Monroe's Motivational Sequence (MMS).

• Commercial and academic websites,

• Apply what you learn to your next InMail or for that matter, email or any other form of written or oral communication.

• Massage your MMS work product as needed and when satisfied create a “Best Practice” template that can be repurposed.

• Finally, enjoy seeing your efforts rewarded by realizing the benefits of return responses and inquiries.

How did the Crow use Monroe’s Motivated Sequence to get a “Buy In” from Hawk? http://youtu.be/GCzReXy7lFg

Dr. John’s Presentation Resources6 LinkedIn Invitation Templates that Get a Response Every

Timehttp://hashtagsandstilettos.com/best-linkedin-invitation-templates/

What to Write In Your LinkedIn Invites [Templates]http://theundercoverrecruiter.com/what-write-your-linkedin-invites-templates/

How to Write InMails That Get Response in 48 Hourshttps://www.linkedin.com/today/post/article/20140318140244-49246280-linkedin-inmail-secrets-revealed

Worst InMail Mistakes on LinkedIn and How to Fix Themhttp://talent.linkedin.com/blog/index.php/2013/08/worst-inmail-mistakes-on-linkedin-and-how-to-fix-them

http://coursecatalog.com/online

http://techwriter-certification.com

http://jeronline.comContact

Dr. John Reid 706-216-3406 (EST)

drjohn@jeronline.com