Rashmi Sinha, SlideShare CEOadsales@slideshare.com

Webinar help: http://support.gotomeeting.com

Business Best Practices Webinar

What is SlideShare?

Social Media for Professionals

• SlideShare is the world’s largest professional sharing community

• Millions of professionals visit us to research and discuss business and technology topics everyday

Why you should be on SlideShare

Who is on SlideShare?

• Millions of business and technology decision-makers visit to research topics, e.g., marketing, IT, software development, entrepreneurship, and social media for business.

• 50% are managers, directors, or C-level execs with significant purchasing influence**

• 50,000 slideshows uploaded weekly

• Average time on site = 8 minutes

• Average of 20 slides viewed per visit

By the numbers*

‣293rd most

popular site on

the Internet

‣28mm unique

visitors/ month

‣80mm pages

viewed/ month

*Quantcast – Nov 2009

**SlideShare User Survey Fall 2009

Demographics

*Quantcast – July 2009

Explosive Growth!

*Quantcast – April 2010

Over 100% growth in the past year!

Businesses on SlideShare

Best Practices for Promoting YOUR Business on SlideShare!

Upload your Marketing Materials

Create new content or repurpose archived content

• Presentations

• Case Studies

• White Papers

• Brochures

Make a Webinar• SlideCasts: Sync

audio to a presentation to create a webinar

• Promote your webinar on SlideShare and other social media networks

• Capture leads before, during or after your webinar

Spread the Word

• Post links to Twitter, Facebook, Google Buzz or Delicious

• Email your friends

• Embed in blogs

• Get the ball rolling

Help your content go viralPopular users encourage their Twitter followers to retweet, or reshare

They engage people in discussions about content

Answer comments

Thank people who favorite

Rank high for your keywords in search (SEO Value)

Over half of traffic comes to SlideShare through a search for information on a business or technology related topic

Go where your clients are researching solutions to their problems!

Leverage LinkedIn• Use SlideShare

App to showcase your content on your LinkedIn profile

• Find content from your LinkedIn network

• Favorite presentations

Connect with Influencers

• Engage with the SlideShare community

• Favorite and comment on other’s content

• Subscribe to other people. They may subscribe to you, driving views

• If your content gets a lot of views & favorites it could be featured on the homepage

Quick tips for getting popular

• Use a catchy title

• Use a striking first slide

• Start the ball rolling for sharing (be first to share on LinkedIn, Twitter, Facebook)

• Reply to comments

• Thank anyone who favorites

• Encourage people to follow you on SlideShare

What other tools can a business use?

AdShare

• Promote your content contextually

• Geographic, categorical & relational targeting

LeadShare

• Capture customer leads through your content assets

• Customizable lead or survey form & filtering options

SlideShare.net/Business

How can I get more views?

• Have your content Featured on our homepage

• See Appendix 1: Advertising Opportunities

• Try AdShare

• Your content can become a ‘sponsored result’ next to relevant content

• Target specific countries

• Learn more at http://www.slideshare.net/business/adshare

Capture Leads on SlideShare

• Use LeadShare to capture leads on all content uploaded to SlideShare

• Customizable form

• Works on embeds

• More later in presentation

What if I want to do something REALLY BIG?

Go Big with SlideShare.net/Channels

A Channel is a social microsite for your content & branding within the SlideShare community

Dominate Your CategorySponsored Channels

Own Your ChannelBranded Channels

AdvertiseDisplay Ads728x90 and 300x250 ad units available throughout site.

Can be targeted geographically and contextually (to specific SlideShare Content Categories and Subcategories).

Thanks!

For further information about advertising or custom channels, contact:adsales@slideshare.com

Appendix 1: More Advertising Opportunities

Run a Contest on SlideShare

Engage SlideShare users in a conversation around your brand

Users create, upload, and drive their friends to vote on contest entries (e.g. “Go Green” contest, “Small Business Hacks” contest, etc.)

Your brand’s messaging is woven throughout the contest pages.

Including:

•brand videos

•demos

•presentations

•custom CTAs

Email Newsletter Ads

Goes out every other week160x600 ad unit

Custom Sponsorship UnitsIntegrate your message/logo in the SlideShare experience.

Units often perform better than traditional banners (3X).