How to Use Social to Innovate Your Business

transcript

Today’s Speakers

Shaun SlatterySocial Business StrategistJive Software

Gia LyonsDirector, Product MarketingJive Software

Jem JanikSocial Business ConsultantAlcatel-Lucent

QUICK REFRESHER

A social intranet should address three critical areas.

Official info & comms Finding info & experts Getting work done

To drive

Strategic Alignment

Innovation Productivity

Official info & comms Finding info & experts Getting work doneStrategic Alignment Innovation Productivity

Intranet (SharePoint)

Email cascades

Town halls

All-hands calls

Printed publications

Department meetings

HR/IT info

Exec comms

Company-wide comms

Divisional comms

Onboarding

Managing talent

Product certification

Strategic Alignment Innovation Productivity

mobile access

reach & sentiment

KPI metrics

executive dashboard

Ask an expert for help

Reuse existing documents

Solicit input on decisions

Learn a new skill

Learn a new job

Solicit ideas

Improve an idea

Staff a project

Email cascades

Town halls

All-hands calls

Department meetings

HR/IT info

Exec comms

Company-wide comms

Divisional comms

Onboarding

Managing talent

Corp directory

Shared drives/CMS

Communities of practice

Yammer

Chatter

IBM Connections

Google

Google+

mobile access

activity tracking

recommendations

personalized search

mobile access

reach & sentiment

KPI metrics

executive dashboard

Learn a new skill

Learn a new job

Solicit ideas

Improve an idea

Staff a project

Email cascades

Town halls

All-hands calls

Department meetings

HR/IT info

Exec comms

Company-wide comms

Divisional comms

Onboarding

Managing talent

Phone calls

Conf rooms

Web mtgs

Chat messaging

MS Office

Google Docs

SharePoint

Dropbox

Basecamp

CRM, ERP

Develop products

Develop campaigns

Update websites

Plan events

Launch products

Create client presos

Write proposals

Manage client projects

Resolve customer issues

Corp directory

Shared drives/CMS

Yammer

Chatter

IBM Connections

Google

Google+

mobile access

actions

decisions

context

mobile access

activity tracking

recommendations

personalized search

mobile access

reach & sentiment

KPI metrics

executive dashboard

Learn a new skill

Learn a new job

Solicit ideas

Improve an idea

Staff a project

Email cascades

Town halls

All-hands calls

Department meetings

HR/IT info

Exec comms

Company-wide comms

Divisional comms

Onboarding

Managing talent

Phone calls

Conf rooms

Web mtgs

Chat messaging

MS Office

Google Docs

SharePoint

Dropbox

Basecamp

CRM, ERP

Develop products

Develop campaigns

Update websites

Plan events

Launch products

Write proposals

Corp directory

Shared drives/CMS

Yammer

Chatter

IBM Connections

Google

Google+

mobile access

actions

decisions

context

mobile access

activity tracking

recommendations

personalized search

mobile access

reach & sentiment

KPI metrics

executive dashboard

All connected in a single system of collaboration and communication.

Learn a new skill

Learn a new job

Solicit ideas

Improve an idea

Staff a project

Email cascades

Town halls

All-hands calls

Department meetings

HR/IT info

Exec comms

Company-wide comms

Divisional comms

Onboarding

Managing talent

Phone calls

Conf rooms

Web mtgs

Chat messaging

MS Office

Google Docs

SharePoint

Dropbox

Basecamp

CRM, ERP

Develop products

Develop campaigns

Update websites

Plan events

Launch products

Write proposals

Corp directory

Shared drives/CMS

Yammer

Chatter

IBM Connections

Google

Google+

mobile access

actions

decisions

context

mobile access

activity tracking

recommendations

personalized search

mobile access

reach & sentiment

KPI metrics

executive dashboard

We focused on this last month.

Learn a new skill

Learn a new job

Solicit ideas

Improve an idea

Staff a project

Email cascades

Town halls

All-hands calls

Department meetings

HR/IT info

Exec comms

Company-wide comms

Divisional comms

Onboarding

Managing talent

Phone calls

Conf rooms

Web mtgs

Chat messaging

MS Office

Google Docs

SharePoint

Dropbox

Basecamp

CRM, ERP

Develop products

Develop campaigns

Update websites

Plan events

Launch products

Write proposals

Corp directory

Shared drives/CMS

Yammer

Chatter

IBM Connections

Google

Google+

mobile access

actions

decisions

context

mobile access

activity tracking

recommendations

personalized search

mobile access

reach & sentiment

KPI metrics

executive dashboard

Let’s focus on this now.

Today’s Speakers

Shaun SlatterySocial Business StrategistJive Software

Jem JanikSocial Business ConsultantAlcatel-Lucent

Where does “newness” come from in the enterprise?

• New connections among disparate people or ideas

• Novel approaches to problems

• Awareness of changing conditions

New connections among disparate people or ideas

• Looser social network have fewer, slower exchanges.

Source

• Denser social networks have more, faster exchanges.

Source

Source Juan

• Jive customers create denser networks through new employee on-boarding and by encouraging online connection.

Source

• Jive customers create denser networks through new employee on-boarding and by encouraging online connection.

Source

Jem, how did this work at Alcatel-Lucent?

At Alcatel-Lucent…

• Part of company onboarding package

• “Lobby” groups to get you started

• “Get Help With Anything” group – an informal concierge service via @ mentioning your network connections

Novel approaches to problems

• Create structured innovation places for…– Product Ideas– Process Improvement– Key initiatives such as

reducing environmental footprint

– Time-boxed “idea jams”

Novel approaches to problems

• Create loosely structured places for…– Q&A, requests for help, ask the

experts– Targeted cross-functional

opportunities– Open information exchange

Awareness of changing conditions

Create targeted places for and ask employees to engage in…

• Sharing news from the field

• Sharing feedback from customers, potential customers

• Sharing competitive information (pricing, positioning, traps)

• Sharing “hot topics” at conferences, user-group meetings

• Etc.

A “sensor network”

From Harvard’s Sensor Networks Lab: http://fiji.eecs.harvard.edu/Volcano

At Alcatel-Lucent…

• “Business Press Coverage” group– Email “pushes” are available– Activity stream notifications– Can ask clarifying questions– Communications professionals actively pay attention to this group

• “StrongHer” group– Gender diversity focus– Unleashing feminine ingenuity across the company– 15% of members are male– Inspiring and innovative conversations

How to Use Social to Innovate Your Business

Technology