How to Win at LinkedIn. 5 Secrets to Increase Your InMail Recruiting Response Rate

Post on 04-Dec-2014

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Linkedin is the number 1 recruiting sourcing and hiring platform in the world. For that simple fact, it's also quite crowded and there is increased competition to get the attention of the 300+ million users of LinkedIn. Learn 5 secrets to increasing your InMail response rate and success in engaging and reaching passive job seekers as well as best practices to enhanced your current social recruiting efforts.

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#BLOGGING4JOBS

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GET HRCI RECERT CREDITS

•  Visit http://b4j.com/hrciwebinars & register to get PHR, SPHR & GPHR cert

credits free.

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OUR PANELISTS

Jessica "Miller-Merrell"

@jmillermerrell"

Perri Blake Gorman"@bethebutterfly"

Christy Nichols"@christyntweets"

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UNDERSTANDING LINKEDIN

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LINKEDIN USERS BY COUNTRY

Source: Clickz 1/2014 http://b4j.co/global-LI-users-2014 "

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LINKEDIN SOURCING

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LINKEDIN SOURCING

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POLL QUESTION - #1

What’s your number 1 candidate source aside from LinkedIn when sourcing? !– Social Media "–  Indeed "– Paid Social Sourcing (Entelo, Gild, Swoop

Talent) "– Phone Sourcing "– Other"

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LINKEDIN RECRUITING SECRETS

#1 – Get Customized !#2 - The Referral Email !#3 – The LinkedIn Twitter Punch !#4 - High Quality Less Messaging!#5 - Time Saving Templates !

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POLL QUESTION - #2

•  Are you a recruiter who is an open networker on LinkedIn? !– Yes"–  No "– What’s That? "

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#1 – CUSTOMIZED

•  Be specific"•  Be direct "•  Research "•  Create interest "

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#1 – CUSTOMIZED WITH RESEARCH

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#1 – CUSTOMIZED WITH RESEARCH

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#2 – THE REFERRAL EMAIL (WHAT NOT TO DO)

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#2 – THE REFERRAL EMAIL

•  Focus on the subject line"•  Include referral name in message"•  Include your full contact information "•  Consider commonalities like Groups"•  A/B Testing "

"

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#2 – THE REFERRAL EMAIL

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#3 – THE LINKEDIN TWITTER PUNCH

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POLL QUESTION - #3

•  What is your weekly InMail volume to candidates? !– 5 or less "–  6-20"– 21-50"– 51+"

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#4 – HIGH QUALITY, LESS MESSAGING

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#4 – HIGH QUALITY, LESS MESSAGING

•  High volume is 20 custom InMails/week"•  Research, research, research"•  InMail sent to only those qualified "

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#5 – TIME SAVING TEMPLATES

•  Save templates in draft"•  Take time to customize your message"•  Research best practices "

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#5 – TIME SAVING TEMPLATES

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#5 - TIME SAVING TEMPLATES

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INMAIL TIPS FROM LINKEDIN

•  Best day to send an InMail – Thurs 9-10 AM "

•  Avoid weekend messages on LinkedIn"•  Followers of LI Page 81% more likely to

respond ""

Source: LinkedIn’s InMail Guide Presentation http://b4j.co/LI-inmail-guide "

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BONUS TIP

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QUESTIONS?

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LEARN MORE ABOUT . . .

•  Christy Nichols www.b4j.co/christynichols!•  Perri Blake Gorman www.b4j.co/pblakegorman!•  Jessica Miller-Merrell www.b4j.co/jmillermerrell!!

Resources: LinkedIn’s InMail Guide Presentation http://b4j.co/LI-inmail-guide; LinkedIn Minimum User Age by Country http://b4j.co/LI-min-age; 65 Eye Catching HR & Recruiting Stats http://b4j.co/65-hr-stats-2014; "

#BLOGGING4JOBS

GET HRCI RECERT CREDITS

•  Visit http://b4j.com/hrciwebinars & register to get PHR, SPHR & GPHR cert

credits free.