Post on 13-Feb-2017
transcript
a 90 day marketing Strategy in 90 minutes
Kieran Wilson Digital Marketing manager
Wordsmith™
2!
BEFORE
The Wordsmith platform takes in your raw data, in any format.
AFTER
Wordsmith creates personalized, insightful narratives at massive scale.
A Patented Engine for Automated Narrative Reporting
Automated Insights
WHAT Can YOU DO IN 90 MINUTES…
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WRITE A MAREKTING STRATEGY!!
Before the writing
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THE WHAT. THE WHY. AND
YOUR POINT OF DIFFERENCE.
MESSAGING
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Quick tips on defining your target audience
audience
Business goals Marketing strategy
Marketing plan
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Bake it in
Your business Your strategy
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Key to success business strategy measurement
Ready, set, go!
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The outline
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! Objectives
! Tactics
! Measurements
Setting Objectives
What you want to achieve
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Marketing contributes xx%
to revenue growth
how you’ll achieve it
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" Lead generation " Content marketing, social media, influencer marketing
" Email, events, speaking engagements
" Advertising, Public relations, sponsorships
" Lead nurturing
" Drip campaigns, lead scoring, dynamic content
Measuring success
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" New clients
" Opportunities created
" Number of sales qualified leads
" Number of marketing qualified leads
Why 90 days?
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strategize
execute
measure optimize
Test & revise
And, because I promised…
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What does my black eye have
to do with strategy?
I wasn’t looking
Forward.
questions?
27!
DMFB attendees get three free
reports and 50% off of your 1st
month if you choose to sign-up.
bit.ly/DMFB15
Thank You & Special Offer!