UX designers can lead us

toward a more inclusive

environment for the entire

tech industry.

Todd Bennings

Sr. Product Designer, Starbucks

Co—founder, HERE Seattle

@toddbennings

Todd Bennings

Sr. Product Designer, Starbucks

Co—founder, HERE Seattle

@toddbennings

Todd Bennings

Sr. Product Designer, Starbucks

Co—founder, HERE Seattle

@toddbennings

Todd Bennings

Sr. Product Designer, Starbucks

Co—founder, HERE Seattle

@toddbennings

SethEric André

moi

Dance break.“Apache - Grandmaster Flash Mix” by

the Incredible Bongo Band

A call to arms

A word aboutperspective

.

By now we’ve seen the headlines and

the gist of what’s happening

“It’s good business”

Why user

experience

designers?

Empathetic

An Ability to cope

Adaptable

Curatorial

Translators

Storytellers

Design thinking affords us the

opportunity to think in broad terms –

reframing the problems we assume

we have the answer to.

and we’re the cool kids.

affect change?Where can we

Let’s unpack “culture” shall we?

How individuals interact

Employee behavior

Who succeeds

Who get’s hired

Culture

determines

Be diverse as you scale or evolve

It’s not about the hiring process alone

The C suite must be all in

Cultivating

Culture

Communication

rules the nation

Build trust by exercising transparency

Build and maintain channels for open + honest conversation

Meet people

where they areAllow people to be their best selves at work

Acknowledge the obligations a person may have outside of work i.e. kids, elderly parents

Account for modern families in healthcare options

(em)brace

for impact

Extend the

code of

conductOff sites + social events

While it’s hard to build a good culture,

rebuilding a failing culture is harder.

Company culture should

be one part of a larger

comprehensive initiative

Change

is difficult

Empathy training to better interact with people who aren’t like them

Criteria varies from company to company

Bias results in discrimination

Designing

for impact

Be a part of HERE Seattle! We’re a community of 2000 people who want to see a better tech industry

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