Post on 20-Jun-2015
description
transcript
THE P
RESENTATI
ON
1
No Man’s Land
… or why your business isn’t 20 times bigger than it is
2
Marketing: Only 3 Ways…The only three ways known to
man to grow any business
3
1. Get More Clients
We leverage 34+ methods
of client getting
4
• Trade Show Marketing
• Joint Ventures
• Facebook Ads
• Inbound Direct Response Marketing
• Groupon/Living Social
• PPC/Google Adwords
• Search Engine Optimization
• Social Media Marketing
• Bounce Back Offers
• Channels like Amazon, Sears.com, Overstock and NewEgg
• YouTube Marketing
• LinkedIn & Meetup
• Power Referrals
• Trade Publications
• Mobile Marketing
• Media Buys/Retargeting
5
SOME OF OUR CLIENT GETTING METHODS
6
How Many Are You Implementing?
7
See why we typically TRIPLE new customer
acquisition in 90 days or less?
8
2. Raise Profit Per Sale We leverage 3 big
methods of increasing your
average transaction value
INCREASING PROFITS PER SALE
9
• Immediate Upselling – Do You Want Fries with that (McDonalds)
• Cross Selling –People who bought the also liked... (Amazon)
• Bundling –You can get Phone, Cable & Internet… (Cable)
•$1.91 to get a person in the drive thru
•$0.18 profit on a $2.09 burger sale
•$1.77 fries and Coke add on
$1.32 Profit 8 times that of the
core sale
10
THE MCDONALDS EXAMPLE
11
See why we typically TRIPLE transaction profits in 90 days or
less?
12
3. Increase Frequency We help you implement 4 big methods of increasing the frequency with which
your customers buy
•Constant Contact –Direct mail, Email,
Newsletter Phone, TXT message, Social Media & Retargeting
•Loyalty Programs –VIP promotions,
Frequency discounts, free merchandise incentivized referrals
• Continuity Billing
– adding auto-billing solutions is the VERY best of all methods to increase frequency
• Line Extensions
– Sell more of what our customers buy often via joint ventures
13
BOOMERANG MARKETING
14
See why we typically TRIPLE how often
customers come back to a business?
15
The 3x3x3 Effect The Compounding Effect
Of the 3x3x3 Program
16
3x3x3 Business Growth
•If a company profits $1,000 a day… •With 3 times more customers $3,000 •With 3 times the profit per sale $9,000 •With 3 times frequency $27,000
How profitable would this $365,000 company worth less than $1M be in 6 months?
17
$9,855,000 Profit
18
New Valuation @ 5x
$49,275,000
19
What if we only do 2x2x2?
20
$2,920,000 Profit
21
New Valuation @ 5x $14,600,000
22
There’s more:
• We have several of the world’s most brilliant marketers on our team • We partner with industry experts from your vertical who provide technical expertise • Award winning technology and web team, social media and more • We are constantly adding more capabilities
and expertise to our portfolio and we can provide...
23
And all the capital
you’ll ever need to fund your growth
J.A. S
CHOENBERGER
CONSULTIN
G LLC
24