How we tripled our user base by getting localization right

transcript

Localization is not translation

Localize the App Store/ Google Play

Main Image

Description

Screenshots

Mario?

视频 ? Meters? Feet?

How to get to bloggers writing in other languages?

Localize content for bloggers

How to get to bloggers writing in other languages?

Start collecting information about your users - email, language key, browser data

Language key on the mobile device

Email type (qq.com, softbank.com, x.co.fr)

What to do with it?

Newsletters

In-product marketing

Other emails

‘Standard’ marketing - don’t be afraid to drop the English once in a while

How important is it to properly translate your content ?

When you can’t speak – use visuals

Thanks!Iris.shoor@takipi.com

@irisshoor

www.startupmoon.com

Technology