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How We Used Gmail Ads to Skyrocket a

Travel Client's Sales by 50%

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• Greg Banecker– Marketing Manager at Friendly

Planet Travel

– @gregbanecker

Your Presenters

• Shannon Glass– Account Manager at

Hanapin Marketing

– PPC Hero Blogger

– @shannonkglass

• Carrie Albright– Associate Director of

Services at Hanapin Marketing

– PPC Hero Blogger

– @Albright_C

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Join the conversation

• Include the hashtag #thinkppc in your Twitter tweets.

Or use the webinar question box to send us questions.

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Who is Hanapin?– Run the world’s most popular PPC

blog and conference.– We manage and optimize global paid

search, paid social, and display programs.

– Within 12 months, brands can expect a 250% increase in their growth trajectory.

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Our Clients

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Live Poll Question #1

How long have you been in PPC?#thinkppc

A. Less than 1 yearB. 1-3 yearsC. 3-5 yearsD. 5+ years

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Friendly Planet and PPC

Friendly Planet - Exceptional Journeys, Exceptional Value.● Friendly Planet specializes in small group tours

across the world. Each package includes many amenities from airfare to high quality hotels and much more.

Why PPC● To drive relevant traffic to the site, efficiently. ● To engage with users outside of organic listings.

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The Problem

Brand traffic was driving the majority of bookings, while non-brand was driving the majority of traffic.

Overall ROAS → 500%

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The Question

How can we 1) drive more, qualified brand traffic and 2)

drive more bookings from non-brand traffic?

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Solution

Gmail Ads● More personable ● Defined targeting● Multiple Ad Formats

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Solution

Gmail Ads - Targeting

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Solution

Gmail Ads - Ad Formats

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The Results

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The Results

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The Results

Overall ROAS → 750%

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Would You Like An Offer From Hanapin?

A. Get an account analysis by the experts at Hanapin (For accounts spending 15k+/month)

B. No Thanks!

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Live Q&A Time!

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Thank you for attending our webinar! #thinkppc• Contact us Directly:

» Hanapin Feedback: marketing@hanapinmarketing.com

Friendly Planet Feedback: gbanecker@friendlyplanet.com