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HOW’S YOUR REVENUE GROWING?

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• Ryan King• Channel Marketer for Arts and Cultural

• ryan.king@blackbaud.com

• @Wryan_Ki

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• Industry Revenue Growth Trends

• The Art of the Ask

• Getting Creative

AGENDA

2012 Giving Trends

Is the Internet the Answer?

• Online giving grew by 10.9% for Arts and Cultural organizations in 2012

• Online giving made up 5.9% of total giving for Arts and Cultural Organizations

How will you hit your goals?

“Museums of all kinds are looking for ways to engage a broader mix of prospective donors, and to engage them in new ways.”

-Ford BellPresident of the American Alliance of Museums

THE ART OF THE ASKFocusing on your constituents

“You don’t want to tell your donors why they should give. You want them to tell you why they should give.”

-Kimberly KubikDirector of Institutional Advancement, Shady Hill School

Make it Personal

THINK OUTSIDE THE BOX

“What fundraisers have to understand is that different donors come to the organization with different interests and priorities, and you have to organize your fundraising strategies around those different types of donors.”

-Bob OttenhoffPresident and CEO,Center for Disaster and Philanthropy

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• You won’t reach your goals with the status quo

• Put your constituents’ goals ahead of your own

• Get outside the box

IN CONCLUSION

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QUE S T IONS

For additional questions, contact us:P: 800.443.9441E: solutions@blackbaud.comW: www.blackbaud.com/altru