HST 290: US Advertising and Consumer Culture in the Cold War Era:Searching for Sources

Dr. Tammy Stone-GordonMs. Sue Cody codys@uncw.edu

How are your research skills?

• Do you like doing research? – Why or why not?– What confuses/frustrates you

most about doing research?– What questions do you have

about conducting research for this class?

• How would you rate your current research skills?– Strong/Satisfactory/Needs

improvement/Poor (Take a vote.)

Our plan for the week

• Review Research Guide for this course.

• Explore various finding aids.

• Learn to identify primary sources.

• Become familiar with special services.– Interlibrary Loan– Ask a librarian

Where to get help

• Service desks• Virtual• One on one

How much do you know about life in the US during the Cold War?Where do you plan to start?

Which finding aids are most useful?• For books?• For scholarly articles?• For government

documents?• For articles written during

the time studied?• For other primary

sources?

Finding Books

• Library Catalog – local & UNCP/FSU

• WorldCat– 9,000 libraries / @1.2 billion items

• Google Books (@ 12 million / @ 7 million full-text)

• Project Gutenberg (@ 33,000 books)

• Some databases lead to books– Cited directly– Book reviews

Randall Online Catalog: Keyword v. Subject

• What’s the difference?• What are some useful

Subject Heading for 1950s consumers?

– Start with a keyword search, then look for subjects in the records retrieved.

Keyword/Subject features• Keyword

– Finds words anywhere in record.

– Look at records to see subject headings.

– Search lots of terms, word variations

• Subject Headings– Controlled

vocabulary– May not be

“natural language” but may find more

– Hierarchical arrangement helps narrow topic

– Searches only the subject field

Suggested Subject Headings

• See the Research guide• Check headings in records you

find by keyword or other searches

• Use the LCSH database or print volumes.

• In the catalog, search by any segment of a heading – rotated display

• Same terms used in WorldCat

Searching Personal Names

– Keyword searches • Either order • Try name variations, e.g.,

initials

– Author/Subject • Last name first, e.g.

Ogilvy, David

Online Catalog links• Subjects for related items• Call numbers for related

items (usually)• Library of Congress outline

– http://www.loc.gov/catdir/cpso/lcco/lcco.html • SuDoc arranges by agency• Cover, summary, reviews• Location maps• Expanding search to UNCCLC• Add to Bag/Add to My Lists

Search the Catalog

• Check to see what sources Randall Library has on your topic.

Finding Books – LC Call Nos.

• Alpha-numeric• Single letters before

double• First number is a whole

number• Everything after the

decimal point is a decimal value.

WorldCat

• May find items at Randall that catalog search didn’t (records enhanced later)

• Finds items for ILL requests– Rare items not lent– Rare items may be

reprinted & available

• Websites included – often w/ free access!

Interlibrary Loan

• Create an account/create a new account

• Username – UNCW domain name• Password – UNCW password

Search

• Search for your topic in WorldCat

Database Exploration

• America: History & Life• Jstor• Business Source Premier• Communication and Mass

Media• Search your topic

• Let’s take a break!

Search tips• And, Or, Not

– And narrows– Or adds synonyms/related– Not excludes (use carefully)

Gender & Military Recruiting• Gender or ?• Military or ?• Recruiting or ?• (Gender or women or female)

AND (Military or Army or Navy) AND (Recruiting or Recruitment)

More Search Tips• Truncate for word

variations – recruit* = recruit or recruits or

recruiting or recruitment

• Words anywhere or phrase? – GI Joe vs. “GI Joe”

• Field-specific searches– “Vogue” in title (look for pull-

down menus)

Journal Holdings & Access

• Follow the citation trail!• Search your citation

– Does the library have it?– What format or location?– What online access?

Working from a known citation• Pennock, Pamela. “Televising Sin:

Efforts to Restrict the Televised Advertisement of Cigarettes and Alcohol in the United States, 1950s to 1980s.” Historical Journal of Film, Radio and Television 25 (2005): 619-636. H

• Boyenton, William H.. “Enter the Ladies – 86 Proof: A Study in Advertising Ethics.” Journalism Quarterly 44 (1967): 445-453. H

Working from a known citation• Gros, Robert R. “Fifth

Freedom, Economic Freedom.” Vital Speeches of the Day 29 (1963): 465-468. H

• Buchanan, Nicholas. “The Atomic Meal: The Cold War and Irradiated Foods, 1945-1963.” History & Technology 21 (2005): 221-249. H

Secondary - Primary

• For Thursday:– Find a relevant secondary

source (book or article) with a bibliography.

– Review the bibliography to find a primary source.

– Copy the page with the primary source citation.

– Highlight citation, bring to class.

Next Class

• Article Searches– Database searching– Finding “known” citations

• Primary Sources– What they are– How to find them

Questions?

What will you do when you have questions?

Ask for help – it’s what we do!

codys@uncw.edukaylorj@uncw.edu

http://library.uncw.edu

HST 290: US Advertising and Consumer Culture in the Cold War Era:Searching for Sources

Dr. Tammy Stone-GordonMs. Sue Cody codys@uncw.edu

Primary Sources

• Dairies, journals, other writings of “players”

• Eyewitness/Observer accounts• Memoirs, autobiographies

(written later)• Official documents

– Laws, treaties, reports, orders, transcripts of proceedings, addresses, etc.

• Ads!

Primary or Secondary?• Scholarly article on the early

development of television advertising

• Text of the 1965 U.S. Supreme Court opinion on FTC v. Colgate-Palmolive.

• An encyclopedia of advertising history.

• Book compilation of cigarette ads.• A 1985 “unauthorized” biography of

Estee Lauder by Lee Israel.• Government publication from the

Surgeon General reviewing the history of tobacco ads and their impact on teen smoking.

Primary or Secondary?• Book by a historian about the history

of G.I. Joe action figures.• Collection of transcripts of interviews

with ad executives published in a book.

• New York Times clothing ads, found in the New York Times Archive database.

• Wall Street Journal article about the long tradition of offensive ads in the U.S.

• Military recruitment ads, circa 1969. Chronology of major advertising history events.

Randall Online Catalog & WorldCat

• Search general headings, use indexes– Advertising and interviews

• Search specific headings or persons– David Ogilvy as author

• Look for items not tagged as primary source– Primary documents may be

included in secondary sources– Eyewitness authors may not be

tagged as sources

Randall Online Catalog & WorldCat

• Standard Subheadings – Correspondence– Diaries– Interviews– Personal narratives*– Sources– See guide for others

Periodicals and Newspapers

• Readers’ Guide Retrospective

• New York Times Archive• Business Source Premier

(1965-date)  • PAIS Archive• Business Periodicals Index

(INDEX HB1 .B87, 1958-1995)

Official Documents

• Lexis Nexis Academic– Legal

• Lexis-Nexis Congressional• HeinOnline• Monthly Catalog of U.S.

Government Publications

Digital Collections

• See the Research Guide for more!

Bibliographies—Follow the trail• Book-length (Reference

Collection)• Secondary sources (books

and journal articles)• Types

– Classified (easiest to find primary sources)

– Alphabetical– Footnotes/Endnotes

Internet Finds

• Ad*Access• John W. Hartman Center for

Sales, Advertising and Marketing History

• Library of Congress Prints & Photographs Online Catalog

• More on the Guide

Questions?

What will you do when you have questions?

Ask for help – it’s what we do!

codys@uncw.eduhttp://library.uncwil.edu/askref.html