Http:// Internet Advertising on the Edge Marissa Louie CEO of AD-Village.com @malouie.

transcript

http://www.flickr.com/photos/girlish_evil/262225769/in/photostream/

Internet Advertisingon the Edge

Marissa LouieCEO of AD-Village.com@malouie

RIP Good Times…

for Internet Advertising?http://www.flickr.com/photos/balakov/370221198/

Layoff Tracker Sez…

Razorfish down 146 (8%)Federated Media down 7

Adbrite down 40Adzilla down 90 (99%)

http://techcrunch.com/layoffs/ http://www.flickr.com/photos/lieberwirth/530411010/

Ad Network Shutdowns…in niches

Political: Pajamas MediaRSS ads: Yahoo’s

Semantic ads: Peer39’sBehavioral ads: Jellycloud (Congress)

Several smaller ad networks

http://www.flickr.com/photos/fms-sabine/149189399/

http://www.flickr.com/photos/30278749@N05/2837354142/

“Distribution must evolve into a science, as reaching consumers in a

fragmented, personalized environment will become

increasingly complex”

--Razorfish Digital Consumer Behavior Study, Dec. 2008

So, Marissa, WTF…

Why would anybody start an ad company right now?

http://www.flickr.com/photos/georgio/82574880/

OPPORTUNITIES.Ad targeting: room for improvement

Big Wig Attention and Action

Feb: Interactive Advertising Bureau (IAB) issued:

Reach measurement guidelinesStandardization of key industry metricsAgreements to simplify interactive ad operations

http://www.flickr.com/photos/fms-sabine/148610857/in/set-72157601637404933/

Smaller companies need help with ad revenue

Web 2.0: Great product distribution…

l00000ow revenue

THEY NEED:RELEVANT ADSHIGHER PAYING ADShttp://www.flickr.com/photos/sunanwar/3160788875/

“We all come across irrelevant ads, even more now that a) we're entering the equivalent of

an online media recession, and

b) Google needs even more clicks to

feed its profitite (profit appetite)..”-Jay Weintraub, Founder of LeadsCon

http://www.flickr.com/photos/yoshiko314/305668831/

Integration with Social Media

Advertising (+)social media distribution

= $$$http://www.flickr.com/photos/jeremybrooks/3230875948/

The Wheels of Viral Marketing

Action

Planning and

Implementation

PriceContent and Relevancy

“We want to immerse our readers in advertising

experiences.”-Randall Rothenberg, President and CEO of

the Interactive Advertising Bureau (IAB)

http://www.flickr.com/photos/yoshiko314/305668831/

Longer termMobile advertising has 4 billion reach (Web: 800m)

Shift from advertising agencies to online model

MORE publishers hostING their own websites

http://www.flickr.com/photos/yoshiko314/376926598/in/set-72157601019377770/

Mary Meeker’s View of the World in 50 Slides

Digital Advertising’s

FutureMore fully integrated video onlineGains against traditional media

Better quality metricsMore personal sites more ad inventory

ROI-focused ads winPaid brand evangelists

http://www.flickr.com/photos/charlesfuller/28965928/

But all I want is…

Easy-to-use ad search & ad recommendations

Higher-paying ads

http://www.flickr.com/photos/charlesfuller/28965928/

Contact me.Marissa LouieFounder & CEO, AD-Villagemarissa@ad-village.com(510) 375-1941

“AD-Village recommends high-paying ads to website publishers”

www.flickr.com/photos/21644167@N04/2877304479

ad-village.com

marissa@ad-village.com

marissalouie.com

twitter.com/malouie

These slides are posted at slideshare.net/malouie

on your internets

Additional slides

http://www.flickr.com/photos/photo_art/2411861353/in/set-72157600301319270/

Service Providers relevant to Advertising

SEO / SEM consultantshttp://www.flickr.com/photos/photo_art/2411861353/in/set-72157600301319270/

Lead Generation

http://www.flickr.com/photos/photo_art/2412682032/

Affiliate Marketing

Brand Engagementhttp://www.flickr.com/photos/photo_art/2411856377/in/set-72157600301319270/

Database Mining

Digital VideoCreators & Editors

Advertising((kisses)) Marketing and PR

Http:// Internet Advertising on the Edge Marissa Louie CEO of AD-Village.com @malouie.

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