“BRAND AS NEWSROOM”;

REAL-TIME MARKETING STRATEGIES

Conversations start here

THE HUFFINGTON POST

UNITED KINGDOMCANADA

UNITED STATES

FRANCE

SPAIN

ITALY COMING SOON:MAGHREBJAPAN BRAZIL

And more.

CORE SITE LIVE STREAMING VIDEO MOBILE

76M UV’S

NEWS & BUSINESS 38M

LIFESTYLE 25M

ENTERTAINMENT 21M

TECH & INNOVATION 11M

Source: Comscore December 2012

EDITORIAL

30.2

20.3

Average Minutes Per Visitor

HuffPost News

CNN

Yahoo! News

28.9

10.8

18.4

9.96.3

9.1

HuffPost Entertainment

BuzzMediaTMZ

OMG from Yahoo!

17.1

8.67.8 7.6

HuffPost Lifestyle

Meredith

Yahoo! Lifestyle

NBCU iVillage

NEWS & BUSINESSENTERTAINMENTLIFESTYLE

Source: Comscore December 2012

9.08.1 7.3

4.9

TECH & INNOVATIONABC News

HuffPost Tech/Innovation

SlashDotWired

CNET

ENGAGEMENT

10 LESSONS FOR BRANDS

FROM THE HUFFPOST NEWSROOM

REAL-TIME PACE

1600 articles…every 58 seconds

ART + SCIENCE

SYNDICATION NOT DESTINATION

6X interaction

50% lift in recall

SOCIAL CONTENT

DAILY REFERRALS FROM FACEBOOK

DAILY REFFERALS FROM TWITTER

800K+SOCIAL ACTIONS

PER MONTH

2M+

81M+THE SOCIAL FLYWHEEL

MORE FINDINGMORE SHARING#1

MOST SHAREDCONTENT ON FACEBOOK

PARTICIPATION GENERATION

VIDEO

“Stoke Factor”

Bill Maher, John Cusack, Sen. Rand Paul, 50 Cent, Tom Friedman, Mayor Bloomberg,

Tyra Banks, Michael Moore, Harry Shearer, Shaq O’Neil, Newt Gingrich, Smokey Robinson, Paul Krugman, Hulk

Hogan, RFK, Jr, Joy Behar, Cory Booker, Dan Rather, Nick Cannon,

Larry King, Jon Huntsman, Jackie Collins, Grover Norquist, Dr. Oz,

Sen. Ron Wyden, Oliver Stone, John Leguizamo, Gordon Ramsey, Suze Orman, Jeremy Piven, Marlee Matlin, Tony Hawk, Ziggy Marley, Marilu Henner, Penn Jillette, Peter

Fonda, Ken Burns, Erin Brockovich, Randy Jackson, Mike Tyson,

Khloe Kardashian, Christian Siriano, Bret Michaels, Jerrome Bettis, Angie Harmon, Cyndi Lauper, Angela

Bassett

41M monthly video views

CROSS PLATFORM

GLOBAL

TECHNOLOGY MATTERS

BRAND AS NEWSROOM

Real-time content

Organic traffic

Integrated social

Seamless syndication

Real-time analytics

HUFFPOST BRANDED

CONTENT PLATFORM

CONTENT TECHNOLOGY AUDIENCE

ITERATION

INFLUENCE.IMPACT.

INNOVATION.