Hustlenomics 101

From Idea To Business – Tips, Tools & Tactics That Work

#pcnhustle

William Griggs

background

MY

in 10 seconds or less…

giveyear

Connect With Me!

wgriggs@gmail.com

@william_griggs

linkedin.com/in/williamgriggs

williamgriggs.com

LifeBy William Griggs

williamgriggs.com/speaking

GOAL

vision -> reality

4 steps

FORMAT- Talk - Discuss- Talk - Questions?

Hi, I’m Adam

IDEA

MAD CASH

CENSOR

CENSOR

TALKABOUTYOUR IDEAOPENLY1

collaboration iscrucial

1

NDA = overvalue your idea

1

NDA = undervalue execution

1

NDA = undervalue passion

1

EXECUTION1

PASSION

1

ASSUMPTIONyou have an idea

1

HIDDENVALUE

1

IDEA

OPEN

2FLESHITOUT

BUSINESS PLAN

STRATEGIC PLAN

2

DOCUMENT

YOUR

ASSUMPTIONS2

WANT?NEED?

2

PRODUCT )(

WANT?NEED?

2

2

partnerNETWORK

2

DIG

BE SPECIFIC DEEP

2

DOCUMENT YOUR ASSUMPTIONS

1. Who are your customers?

2. What do the customers want?

3. What are you going to offer them?

4. How will you reach your customers?

5. How are you going to make money?

6. Who are some people you can partner with?

7. Who is your competition?

2

IDEA

OPEN

PLAN

STARTUPCHECKLIST33

COMPANY NAME

3

EMAIL ADDRESS

good: adam@yourcompanyname.com

3

EMAIL ADDRESS

bad: pwnmaster4442@hotmail.com

3

www.google.com/apps

Logo3

www.99designs.com

BUSINESS name

title

company email

linkedIn profile url

logo

-----

two sided

traditional in size landscape

CARD

3

DISCOUNT CODE: “35OFFBIZCARD” – 35% off

COMING

SOONPAGE

logo

about

-----

contact form

email submission

google analytics

3

PITCH DECK

1. Problem

2. Your solution

3. Business model

4. Underlying magic/technology

5. Marketing and sales

6. Competition

7. Team

8. Projections and milestones

9. Status and timeline

10. Summary and call to action

http://www.guykawasaki.com/

Guy Kawasaki10/20/30 rule

http://alexosterwalder.com/

business model generationAlexander Osterwalker

SUMMARY company name

logo

business card

coming soon page

pitch deck

3

IDEA

OPEN

PLAN

CHECKLIST

4TESTYOURASSUMPTIONS

Who are your target customers?

Who are your target partners?

4

NETWORK TO THEM

4

HOW TO LANDTHE MEETING

4

referral

4

email FORMAT

1. Referral’s name in subject line

2. Question in the subject line

3. Who referred you and why

4. Who you are

5. What your cause is

6. Call to action

7. Avoid attachments

4

persistence

HOW TO RUN THE MEETING

4

INTRODUCEyourself

4

SmallTALK

4

thankthem

4

talk about your source

4

TELL THEMwhat you’re going to talk about

4

Person’s NameReferral Info My backgroundBig picture visionWhere I am nowAsk

Notepad 4

ASKFORSPECIFICFEEDBACK4

LISTEN4

INTEGRATE FEEDBACK

4

ADAPTUNTIL IT

WORKS

4

4

4

Steve Blank

http://steveblank.com/

4

customer development

FINALTIP

4

4

QUESTION?

William Griggs#pcnhustle

wgriggs@gmail.com@william_griggslinkedin.com/in/williamgriggswilliamgriggs.com