hybris presentation for UNIC / Cap Gemini Event

Product information – Consistency is key!

Product information – customer frustration alert!!!

Today: Channel specific Applications

no view across channels; directly integrated in numerous backend

systems

ERP Warehouse BSS CRM OSS Suppliers

BACK OFFICE

Data

Online

Data

In Store

Data

Call Center

Data

Mobile

New Software Category to support New Customer Behavior

from a collection of point solutions to a modular, homogeneous, omni-

channel platform

ERP Warehouse BSS CRM OSS Suppliers

BACK OFFICE

FRONT OFFICE

content (products, customers, orders, inventory)

commerce logic and processes (merchandizing, order management,..)

channels (channel optimized customer experience)

TV Console POS Mobile

Call

Center Print Social Web

New Software Category to support New Customer Behavior

from a collection of point solutions to a modular, homogeneous, omni-

channel platform

ERP Warehouse BSS CRM OSS Suppliers

BACK OFFICE

master data

platform

omni-channel logic order management

omni-channel

touch points

FRONT OFFICE

TV Console POS Mobile

Call

Center Print Social Web

Platform: hybris Commerce for B2C or B2B Comprehensive but modular functionality

8

hybris Commerce Accelerator

Best practice storefronts including mobile

Integrated & usability friendly cockpits

hybris goes TV

BizX Business Impact hybris Omni-Channel Business Improvements

BizX Business Impact

*Source: 2012 hybris Customer Survey

hybris Omni-Channel Business Improvements

*