Hyper Local Consumer Engagement

Bernard LeongCo-Founder & CTO

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Social Interactions escalate, amplify & distribute virally and in real-time.

2

Mobility extends the engagement of social interactions into location based services

3

Fusion of Online and Offline worlds with Local Video, Image and Augmented Reality services

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Social E-Commerce on the Rise from Deals to Point of Sales transactions using mobility and

technology

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677M Users

155M Tweets/Day 3M Check-ins/Day

180M Users 7M Users

3B Shares / Day

How effective has been the consumer engagements with known platforms?

Note: 60% of Facebook Traffic in Indonesia comes only from Mobile.

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Mobile Marketing & Location Based Services

Global Brands

# of companies

Mar

ketin

g b

udge

t ($

)

Mid size companies with country-wide ops

Small Medium Businesses + Mom-Pop Shops

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Global Brands

# of companies

Mar

ketin

g b

udge

t ($

)

Mid size companies with country-wide ops

Small Medium Businesses + Mom-Pop Shops

Mobile Advertising Networks vs Marketing Budgets

Why?

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Listings on Printed MediaS$10K Annual Subscription Electronic Banner

~S$15-20K per month

Short Messaging ServicesS$0.15 per SMS

Note: 7 out of 10 consumers treat

sms marketing as spam in SG

Challenges from Small & Medium Businesses

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Challenges from Small & Medium Businesses

Challenges from Small & Medium Businesses

• Bridging the technology gap for the small and medium businesses that are left behind.

• Understand their costs and the ROI.

• Distribute the messages across different channels.

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Electronic Banner Printed Media SMS Chalkboard

S$300

Ave

rage

Cost

of M

arke

ting

per

day

S$100

S$32

S$0.99

Types of Media

How do we keep costs low& affordable?

1. Simple & Self-served model.2. Integrated with social media & basic analytics.3. Distribution via 3rd party apps

RM$0.99

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Inside Games Inside Applications

On Mobile Phones

You can also access via browsers on smartphones (iPhone, Android & Blackberry) using

m.yourchalkboard.com

MY Malls1 MalaysiaHotlines

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On Websites

www.greyreview.com

www.entrepreneurs.my

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Chalkboard Web Ad14

Customers can call you instantly

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Customers can find your shop easily

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Send unlimited promotions instantly

✓ SMS to our number +6012-3909327

OR

✓ Login to our websitewww.YourChalkboard.com

2 easy ways to update:

Delivery Of Promotion Takes

<1 min!

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Customers can email & share your promotion via social media to their friends

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Zoom into Location for Analytics

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There’s just one more thing...

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https://www.facebook.com/pages/Chalkboard/130677093655001

All you have to do is to go to our Facebook page & like us and ...

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Special Event

Only happening in Kuala Lumpur, MalaysiaJune 2011

We will send you a private invite via our Facebook Page.

We look forward to see you there.

Contact Me via bleongcw via Twitter or (at) yourchalkboard.com

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