Post on 03-Jan-2016
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HYPER-LOCAL MOBILEKNOCK, KNOCK, KA-CHING
MOBILE DISPLAY ADVERTISING SOLUTION
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MEDIATIVE is a
DIGITAL MARKETING COMPANY PROVIDING PERFORMANCESERVICES AND ACCESS TOMEDIA PLATFORMS.
Get Seen
Get Found
Get Action
What unifies our story?
TOP OF FUNNEL - Pre-Market: a customer who is imminently entering the marketplace for a specific item / brand.
BOTTOM OF FUNNEL - In-Market: a customer who has entered the marketplace for a specific item / brand.
MEDIATIVE’SShopperFunnel
The right ad,at the right
place, at the right time, for
the right consumers
at scale.
I want my business to get seen
and known by more people.I want my business to get
foundby more prospects.
I want to get actionfrom more customers.
YOUR BUSINESS NEED IS OUR FOCUS
GET SEEN, GET FOUND, GET ACTION.MEDIATIVE’S HYPER-LOCAL MOBILE ADVERTISING SOLUTION
Target pre-market and in-market audiences with geographically, environmentally, and timely relevant messages (where and?) when they are most likely to react.
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WHAT IS MOBILE DISPLAY?
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Mobile banners are displayed across thousands of mobile websites and apps and appear only when people have these open.
There is usually only one mobile banner present per page of content.
It is non-intrusive and is not a pop up text message.
Once clicked on, mobile banners drive to a mobile landing page or mobile website that can provide educational content or transactional functionalities.
Mobile websites do not need the same content or # of pages as a desktop website.
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MOBILE INVENTORY IN CANADA
Mobile banner impressions per month
88MM
from ON
49%from QC
25%from BC
10%
from AB
9%
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HYPER LOCAL MOBILEA UNIQUE APPROACH COMBINING LOCAL WITH MOBILE
We create a
geo-zone as small as 100m around an address
We target any user within this zone on
any webpage or app that they visit when
within this zone
MESSAGE 1
MESSAGE 2
MESSAGE 3
And we can push
different messagesdepending on specified variables
(e.g. location, time of day, etc).
ADVERTISE TO LOCAL MARKETS IN DEFINED ZONES
Shop the possibilities.
Holiday specials atHundreds of stores at
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HOW IT WORKS
320x50 or728x90
Publishers puts their ad inventory on an ad exchange
Users turns on “Location Services” within their mobile device settings.
Mediative algorithms merge WiFi, Triangulation and Lat/Long data cues to 100m geo-zones
If location where page loads matches campaign targets, Mediative bids for placement on ad exchange
Mediative aggregates these 100m geo-zones into broader location groups matched to consumer intent
Code on publisher page identifies physical location where the mobile page was loaded
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WHAT YOU GET
1 A Mediative-expert built strategy that outlines locations, environments and times consumers are most likely to respond to your offer.
2Geo-zones we have built off Yellow Pages business listings (as small as 100m) around the locations that we have identified.
3Real-time data feeds built into our geo-zones delivery algorithms that identify current weather, traffic and pollen levels.
AD COPY 1
AD COPY 2 4 Real-time display ad pushes (320x50 and 728x90) when a consumer opens up a mobile webpage/app.
• Business Districts• Airports• Hotels• Conference Centres
• Universities• Nightlife Zones• Casinos/Racetracks• Movie Theatres
• Residential Zones/The Suburbs
• Nurseries & Daycare • Pools & Parks• Elementary & High
Schools
• Auto Dealerships• Garage & Repair
Centres
• Grocery Stores
• Hospitals & Clinics• Gyms & Fitness
Centers
• Home Renovation Stores
• Real Estate Agents
• Financial Institutions
• Shopping Malls• Electronic Stores
• Yoga, Pilates & Dance Studios
• Spas & Hair Salons
• Sports Arenas• Pubs & Bars
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THE GEO-ZONES WE’VE ALREADY BUILT
GIVEN OUR PROPRIETARY ACCESS TO YELLOW PAGES LOCATION DATA, WE CAN EASILY BUILD CUSTOM ZONES AS PER YOUR CAMPAIGN OBJECTIVES.
VISIT HYLOMO.MEDIATIVE.COM TO DISCOVER NUMBER OF IMPRESSIONS BY ZONE.
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GIVEN OUR PROPRIETARY ACCESS TO YELLOW PAGES LOCATION DATA, WE CAN EASILY BUILD CUSTOM ZONES AS NEEDED BY YOUR CAMPAIGN OBJECTIVES.
Airports
Hotels
Shopping Malls
Big-Box Retailers
Electronic Stores
Auto Garages & Repair Centres
Home Renovation Store
Gyms & Fitness Centres
Yoga Pilates & Dance Studios
Spas & Hair Salons
*New Parents (Pre-natal clinics, Baby stores, etc)
Elementary Schools
High Schools
Colleges & Universities
Financial Institutions
Quick-Serve Restaurants
Supermarkets/Grocery Stores
Hospitals & Clinics
Pharmacies
Movie Theatres
Sporting Arenas
Casinos & Racetrack
Nightlife Zones
HYLOMO LIFESTYLE ZONES
Mediative In Dealership Influencer Hyper Local Mobile: Consider the power of influencing & educating your in store shopper.
Via our Hyperlocal Mobile offering, we can geo-target shoppers to within 100 metersof your specific location in real time – helping you to influence their basket size &
composition, while educating them about your offering.
WARRANTY ALL-WHEEL DRIVE
0% FINANCING
Mediative Competitive Hyper-Local Mobile: Consider the power of being able to place advertising at your competitor`s locations.
Via our Hyperlocal Mobile offering, we can geo-target shoppers to within 100 meters
of your specific competitive retailor locations in real time – helping you to convert them to your brand with specific messaging / creative.
Get your groceries and more at
Mediative Point of Market Entry (POME) Hyper-Local Mobile: Consider the power of being able identify & capture a shopper just as they are entering your market.
Via our Hyperlocal Mobile offering, we can geo-target perspective shoppers to within 100 meters of your locations showing an endemic pre-market
interest in your brand.
Mom!: Barbie on at Wal-Mart today!
Bring Barbie home toyour princess today!
You’re 3 KMS away from Barbie on Sale at Target today!
HYLOMO CASE STUDY
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OBJECTIVE:INCREASE ENGAGEMENT WITH YOUNG, HIP, TRENDY TARGET
REACH MASS AUDIENCE: CALGARY STAMPEDE1
REACH IN-MARKET CONSUMERS: OSHEAGA
REACH IN-MARKET CONSUMERS @ PARTNER RETAILERS
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REACH A MASS AUDIENCE: CALGARY STAMPEDE1
0.22% CTR(vs. 0.47% telecom standard)
only 31,755 imp
delivered due to crowd density
WANNA WIN A NEW SMARTPHONE?
REACH MASS AUDIENCE: OSHEAGA2
0.24% CTR(vs. 0.47% telecom standard)
only 229,228 imp
delivered due to crowd density
FOLLOW US ON INSTAGRAM TO WIN AT OSHEAGA!
REACH IN-MARKET CONSUMER: H&M3
0.89% CTR(vs. 0.47% telecom standard)
SWITCH TO OUR PHONE & GET 20% OFF AT H&M
HYLOMO CROSS-INDUSTRYSUCCESS STORIES
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AUTO MAINTENANCE SERVICE
Targeted ads to Garages.
Avg Mobile CTR for Automotive = 0.19%
We delivered a CTR = 1.00%
MOBILE PHONE MANUFACTURER
Targeted ads in Electronic Stores.
Avg Mobile CTR for Electronics = 0.19%
We delivered a CTR = 0.32%
FAST FOOD RESTAURANT
Targeted ads to Hotels.before Breakfast & Lunch.
Avg Mobile CTR for Restaurants = 0.44%
We delivered a CTR = 1.52%
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Advertiser What We Targeted Avg. Industry Mob CTR
CTR We Generated
Luxury Car Manufacturer
Dealerships, Affluent Suburbs, Airports, Hotels
0.19% 1.02%
Auto Maintenance Service
Repair Garages, Canadian Tire stores 0.19% 1.00%
Laptop Manufacturer
Business Districts, Electronic Stores 0.19% 1.15%
Mobile Phone Manufacturer
Electronic Stores 0.19% 0.32%Fast Food Restaurant
Business Districts (before breakfast & lunch)
0.44% 0.69%
Fast Food Restaurant
Hotels (before breakfast & lunch)
0.44% 1.52%
National TV Service Provider
Residential Areas (after dinner) 0.48% 0.68%
Big-Box Retailer
Business Areas (3PM-6PM, Monday-Friday)
0.80% 1.12%
CROSS-INDUSTRY SUCCESS STORIES
Converting Awareness to
Intent To Buy is what sets
Mediative Solutions apart.
HyLoMo can do more than
create awareness, it can also
drive action that leads to
business results.
HYLOMO CAN DRIVE ACTION
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HYLOMO CAN DRIVE ACTION
REPORTSMID AND END-OF CAMPAIGN INSIGHTS THAT WE’LL DELIVER
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KEY METRICSImpressions delivered and clicks received.
REGIONAL MAPSZoom-capable maps identifying where impressions were delivered and clicks received (a useful media planning tool)
PERFORMANCE GRAPHSCharts identifying key campaign trends over time.
AVAILABLE ON DEMAND• Best/Least performing
locations• Performance metrics by
creative
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MEDIA PLANAdvertiser: Domestic Automotive Dealer in British Columbia
Marketing Goal: Create awareness of all new 2014 models and book test drives
Audience: A30-55, $75k+, current automobile owners looking for a cost efficient vehicle
HyLoMo Lifestyle Zone: Garage and Repair Shops• Target all auto owners that are on their phone surfing mobile websites & apps while in a
garage repair shop• Geography Greater Vancouver, Okanagan, Sunshine Coast, Kamloops, Red Deer
Opportunity• 540k impressions available per month in Garage and Repair Shops (within 100 m radius) in
desired target markets
Campaign Scenario• Rate = $20 cost per 1,000 impressions (CPM)• 500,000 impressions per month = $10,000 monthly budget• Click through rate = 1% (mobile benchmark industry = 0.57 %)• Mobile website visits = 5,000 per month (based on 1% CTR)• Conversion rate of 10% = 500 leads (test drive booking) per monthMEDIA PLAN - c
ustomized based on client
Thank you.
Questions?