I’m not a robot, yet:How data is killing Design

Dheyvi Velagapudi – SIC 2017

Dheyvi V – SIC 20172

Dheyvi V – SIC 20173

Dheyvi V – SIC 20174

Continuous Improvement

x1

@DheyviV – SIC 20175

DesignData

@DheyviV – SIC 20176

Designobjective

retroactive

measurements

subjective

proactive

ideas

Data

@DheyviV – SIC 20177

DesignData

@DheyviV – SIC 20178

Design

Data

@DheyviV – SIC 20179

Innovation

Optimization

@DheyviV – SIC 2017

How did we get here?

10

@DheyviV – SIC 201711

Cultural BusinessTactical

@DheyviV – SIC 201712

Tactical

@DheyviV – SIC 201713

Cultural

Cultural

@DheyviV – SIC 201714

Data-driven Design

@DheyviV – SIC 201715

risk

efficiency

≤

≤

Cultural

@DheyviV – SIC 201716

Business

@DheyviV – SIC 2017

What’s the problem?

17

@DheyviV – SIC 201718

Innovation

Optimization

@DheyviV – SIC 201719

@DheyviV – SIC 201720

I wake up in cold sweats every

so often thinking, what did we

bring to the world?

Did we really bring a nuclear bomb with information that can–like we see with

fake news–blow up people’s brains and reprogram them? Or did we bring light

to people who never had information, who can now be empowered?”

Tony Fadell

Nest founder, SVP Apple

(Interview with Fast Company)

@DheyviV – SIC 201721

Research by Time Well Spent

@DheyviV – SIC 201722

Complacent

@DheyviV – SIC 201723

Conservative

Modular web design - Hatched London

@DheyviV – SIC 2017

What do we do?

24

@DheyviV – SIC 201725

Data ≠ truth

Data = tool

http://www.tylervigen.com/spurious-correlations

@DheyviV – SIC 201726

More

metrics

Visceral

Don Norman - “Emotional Design”

Behavioral Reflective

DESIGN

@DheyviV – SIC 201727

Break the

bubble(s)

Adobe - “The Importance of Data in Design”

Data

Empathy Vision

DESIGN

@DheyviV – SIC 2017

So, what now?

28

@DheyviV – SIC 201729

Design

Data

@DheyviV – SIC 201730

DesignData

SIC 2016

Keep in touch!

Dheyvi Velagapudi

dheyvi@substantial.com

@dheyviv

#SICsubstantial

31

Will you be leaving with 1 improvement?

I’d love to hear about it.

Come visit!

www.substantial.com

Oct 25 - Queer&&Code

Oct 26 - Design Horror Stories

Nov 08 - Beer&&Code

Nov 23 - Design Thinking & Innovation Collective