Frans van der AvertCEO Amsterdam Marketing

What are the numbers:

300.000Facebook Friends

7 million

Visitors iamsterdam.com

No.8Europeancongress city

No.3Europese city marketing brands

No.4European Business City

NR.8European destination

€ 6,3 billion

revenue by visitors

9,8 million

Hotel overnight stays

No.1bike city

What are the numbers:

881.000 bikes

9.7million

Event visitors

14 million day visitors

653

congresses

40parks

1150restaurants 8863

monuments1.515 cafe’s/bars

370 hotels 165 canals

1.281 bridges

CONNECT

5

STRENGTHEN

6

CHOOSE

7

Quality

8

Unicity DNA

Cultural City

Compact City

Complete City

21