IA to the rescue & other tales from the UX trenches - World Usability Day Cleveland

Post on 27-May-2015

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Using tales from the real world, I'll share how to deliver business value and broaden your UX skills so you use the right tool for the job.

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to the rescue

Creative Commons License: Some rights reserved by JD Hancock

IA& other tales from the UX trenches- Nicole Capuana

Once upon a time…

Creative Commons License: Some rights reserved by Alyssa L. Miller

In the land of UX

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High demand + $$$

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Build your key

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UX is a practice

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We are the bridge

Creative Commons License: Some rights reserved ~MVI~ (warped)

Solving business problems

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Using the right tool for the job

Creative Commons License: Some rights reserved 1lenore

A picture is worth $1M

Removing 2 fields saves $120,000

Having a conversation saves 8 hours

of development

Just jump into usability testing

Discovery session

uncovers no product

Even kids can do UX

Now is the timeIn the land of UXHigh demand & good moneyBuild your keyUX is a practiceWe are the bridgeSolving business problemsUsing the right tool for the job

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Thank younicole.capuana@leandog.com @ncapuana

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