IAB ShowcaseJUNE 8, 2010

• Australians didn’t have the one digital

destination point.

• Trouble seeking reliable advice on their health.

• Customers wanted immediate professional

advice.

• Wanted to connect via online groups and

communities.

Where to go?

http://vimeo.com/9929950

RESULT

Yeeeeesss

• Video shared via Twitter more than 1,200 times

• ‘liked’ via Blackmores’ Facebook Group 400 times

• 2,184 editable wellbeing goals have been set, 32 goals a day.

• Average time 3 min 18 sec onsite with people spending 20 sec less time

searching for content.

• Product page views have notched up a massive 20,221 eyeballs in one

month.

• With 196,364 new visitors and active subscribers currently at 286,648

• Blackmores Wins Sitecore’s global ‘Site of the Year’ award