E' la presentazione utilizzata nel corso dell'evento IBM Business Connect 2013 (Milano, 23 Maggio 2013)
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1. 2013 IBM CorporationUn viaggio alla conquista del
clienteNuovi territori e nuovi modelli di business per laCustomer
Centricity: un approccio social alle strategie aziendali.Alessandro
ChinniciEnterprise 2.0 & Social Business Consultant IBM
Italiaalessandro_chinnici@it.ibm.comachinnici
alessandrochinnici
2. 2013 IBM Corporation50%of consumers are usinga mobile device
in storesof web usersvisit social sites80%+of consumers trust
word-of-mouthand recommendations92%of smartphone usershave scanned
a QR Code34%during holiday seasonover 50%2012 online sales
viamobile devices upof companies haveused crowd sourcing44%25%of
time on the internet spenton social networks and blogsmobile
devicessocial sitesrecommendationsQR Codesonline salescrowd
sourcingsocial networksand blogs
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4. 2013 IBM Corporation
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6. 2013 IBM CorporationAwareness AdvocacyIl viaggio alla
conquista del cliente
7. 2013 IBM CorporationPERSONALIZZATORILEVANTECOINVOLGENTE
8. 2013 IBM CorporationOltre deiconsumatoriutilizzanoalmeno
2canali peracquistarebeni/serviziIl 35% ne usapi di 3
9. 2013 IBM CorporationFonte:
http://www.zdnet.com/the-new-digital-customer-journey-cross-channel-mobile-social-self-service-and-engaged-7000015570/
10. 2013 IBM CorporationFonte:
http://www.zdnet.com/is-the-window-closing-on-enterprise-customer-communities-7000014884/
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12. 2013 IBM Corporation
13. 2013 IBM
CorporationTRADINGpartnersSELLINGpartnersDISTRIBUTIONpartnersSERVICEpartnersSUPPLIERSMARKETINGagencies
14. 2013 IBM CorporationUna supply chain pronta areagire anche
agli imprevistiUn marketing capace di parlaread ogni singolo
clienteUn customer service in gradodi anticipare e rispondere
alleesigenze dei clientiUn canale di vendita perraggiungere
chiunque, ovunque
15. 2013 IBM CorporationBuy MarketService Sell
16. 2013 IBM Corporation
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19. 2013 IBM CorporationSocial Media AnalyticsUnderstand
customer sentimentAffinity AnalyticsAssess your brand
20. 2013 IBM CorporationTargeted PromotionsTest and increase
conversion rateCustomerSegmentationTarget the right customersat the
right timeMarketing DashboardTrack results in real time
21. 2013 IBM CorporationIntegrated eCommerceDeliver seamless
shoppingexperiencesRich MediaManage and deployrich media
contentSocial Media PublisherManage your messageacross social
channelsCommunitiesMarketing gets social
22. 2013 IBM CorporationResponsive DesignOptimize your mobile
experienceManage on the GoMobile customer
experiencemanagementNative MobileBuild and deploy
appsAppleAndroidNative MobileLeverage device services