© 2013 IBM Corporation1

Reinventing how work works

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I believe the real difference between success and failure in a corporation can very often be traced to the question of how well the organization brings out the great energies and talents of its people.

- Thomas Watson, Jr.

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5 © 2013 IBM Corporation

What job role has the biggest impact on the business?

Why are great people great

Recruit, train and develop to that standard

From liking to leading

Innovate, transform, create

6 © 2013 IBM Corporation

Empower the right people to do the right job

1.2% increase in profit per customer yields millions in net income

Social Networks are a production line of knowledge that never ends

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WORKFORCE

DELIGHT CUSTOMERS

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Trends Driving the Need to Rethink Customer Engagement

Mobile Analytics SocialRich Media

EmpoweringPutting the customer in charge

CompellingMatching and exceeding expectations

RelevantKnows who you are and what you’re doing

The characteristics of an Exceptional Digital Experience

ConsistentRegardless of your device

Follow-up events Belgium

Name Date Location Timing

Smarter Workforce and Social Business 9-12-2013 IBM Client Center Brussels 12.00 - 17.00Standing out in the Market Place using IBM's xDx platform 12-12-2013 IBM Client Center Brussels 9.00 - 17.00IBM Connect 2014 — Energizing Life's Work 26/31-01-2014 Orlando, Florida, USA all days

© 2013 IBM Corporation17

Thank You!