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© 2013 IBM Corporation
IBM MobileFirst and Case Studies
Frank Mueller
IT Architect, IBM Software Services for Mobile
07. Mai 2013
© 2013 IBM Corporation
Agenda
• Key Mobile Trends
• Challenges for MobileFirst Solutions
• The IBM MobileFirst Journey & Enterprise Blueprint
• Customer Case Studies
© 2013 IBM Corporation
Key Mobile Trends• Mobile Search
• By 2014 half of Google’s searches will be on mobile devices, AdWords went all-in already
• Build search experience around mobile devices to “act” upon results, e.g. make call, buy ticket
• Cloud Based Mobile Services• Seamless access, device agnostic
• According to Gartner 1/3 of consumers' digital content will be in the cloud by 2016
• Mobile Commerce (Business to “Person”)• Unique mobile features such as “check in” to stores, campaigns, adding to shopping cart, …
• Social Networking • Fastest growing consumer mobile app category, becoming portals, transit hubs and cloud storage
• Mobile Payment • NFC based payment, likely not until 2014 due to ease-of-use and ease-of-implementation barriers
• Further Context & Location aware services • “Map Wars” - Google maps, Bing maps, Apple maps
• Augmented Reality / Object Recognition • Google Project Glass, HUD displays, …
• Search, entertainment and productivity functionality
• Bio-Sensors • Health and sports applications, analytics, …
© 2013 IBM Corporation
Adding Mobile Apps Just Isn’t Enough
• Mobile as a first choice – overall solution
needs to be optimized to the needs of
mobile users
• Just implementing a mobile app isn’t enough
• Requires specific user experience and
usability
• A different set of security measures are
required for securing mobile applications
• Requires secure, reliable and scalable
integration into your business processes &
services
• Vast number of form factors and devices
across multiple platforms and licensing
conditions & terms require specific
development, testing, deployment and
lifecycle management solutions
App
Security
Maintenance
Deployment
Integration
Process
…
Management
Skills
© 2013 IBM Corporation
Key mobile development and delivery challenges
• Highly fragmented set of …
• Platforms and devices
• Languages, APIs, and tools
• Native programming models not
portable across platforms
Delivering for multiple platforms
• Higher frequency of releases
and updates
• Added pressure on teams to
deliver on time and with quality
Accelerated time to market requirements
• Existing services typically need to
be adapted, extended and scaled
for mobile
• Enterprise wireless networks are
running out of bandwidth to
accommodate employee devices
Connecting apps and mobile users with existing enterprise systems
• High quality user experience is a
requirement
• Quality influenced as much by
design as it is by function
Consumerization of IT and need to deliver high quality apps
© 2013 IBM Corporation
IBM MobileFirst Offering Portfolio
AnalyticsSecurityManagement
IBM & Partner Applications
Application Platform and Data Services
Banking
Insurance
Transport
Telecom
Government
Industry Solutions
Healthcare
Retail Automotive
Application & Data Platform
Str
ate
gy &
De
sig
n S
erv
ice
sD
eve
lop
me
nt &
Inte
gra
tion
Serv
ice
s
Cloud & Managed Services
Devices Network Servers
© 2013 IBM Corporation
Your MobileFirst Approach & Journey
• Embracing a mobile first strategy
means considering the Mobile channel as the first channel in a multi-channel
strategy (mobile, desktop, web or other
channels)
• How can you best leverage IBM’s
MobileFirst portfolio and expertise to
implement your mobile first strategy?
� Embark on a journey with us, your MobileFirst Journey
− And rest assured we are not taking you to America if Asia is what you are heading towards…
Copyright St. Catherine’s Primary School
© 2013 IBM Corporation
IBM MobileFirst Journey – Recommended First Steps
On Ramp to Mobile Workshop
On Ramp to Mobile Workshop
Mobile Discovery Workshop
Mobile Discovery Workshop
Mobile Architecture Workshop
Mobile Architecture Workshop
Mobile Quick Win Pilot (QWP)
Mobile Quick Win Pilot (QWP)
•Understandexisting mobile
vision and pain points•Position IBM industry knowledge and MobileFirst capabilities•Define Mobile Journey next steps
•Understandexisting mobile vision and pain points•Position IBM industry knowledge and MobileFirst capabilities•Define Mobile Journey next steps
• Discover business goals and mobile requirements
• Identify mobile scenarios and use cases
• Map to IBM MobileFirst solution portfolio
• Analyze key business and technical aspects of solution design and Architecture
• Define Implementation Roadmap
• Discover business goals and mobile requirements
• Identify mobile scenarios and use cases
• Map to IBM MobileFirst solution portfolio
• Analyze key business and technical aspects of solution design and Architecture
• Define Implementation Roadmap
• Review existing Technical Environment
• Capture functional and non-functional requirements for a given mobile scenario
• Capture user interface and user experience requirements
• Create functional and infrastructure solution design and architecture
• Define an actionable implementation plan
• Review existing Technical Environment
• Capture functional and non-functional requirements for a given mobile scenario
• Capture user interface and user experience requirements
• Create functional and infrastructure solution design and architecture
• Define an actionable implementation plan
• Accelerate adoption by
delivering a tangible mobile solution to the business in 10 weeks or less
• Well defined scope to progress quickly
• Iterative solution delivery approach including iteration demos
• Implement mobile solution• Deploy solution to pilot users• Recommend next steps
towards Full MobileFirst implementation
• Accelerate adoption by delivering a tangible mobile solution to the business in 10 weeks or less
• Well defined scope to progress quickly
• Iterative solution delivery approach including iteration demos
• Implement mobile solution• Deploy solution to pilot users• Recommend next steps
towards Full MobileFirst implementation
MobileFirst Full SolutionImplementation
MobileFirst Full SolutionImplementation
© 2013 IBM Corporation
IBM MobileFirst Enterprise BlueprintA Guideline to Defining Your Optimized MobileFirst Strategy
Scenario based Discovery and Architecture Definition, Leading to an Optimized Mobile Strategy
Mobile Device Selection
...
Management
Manage mobile devices and applications
Relevant Mobile Scenarios Business Scenarios - B2C, B2E, B2B, M2M – Industries – Target User Groups
Mobile Transformatio
n
Extend existing business
capabilities to mobile devices
Transform the business by creating new opportunities
Mobile InfrastructureDeploy and operate on-premise, Cloud, Managed Services
Mobile Application & Data PlatformBuild, test and maintain mobile applications
Connect to backend services and data in support of mobile
SecuritySecure my mobile
applications and business
AnalyticsOptimize my mobile
applications and business
© 2013 IBM Corporation
IBM Mobile Portfolio
What are the mobile products we use?
© 2013 IBM Corporation
IBM Worklight V5.0.xE
nte
rpri
se B
acken
d S
yste
ms &
Clo
ud
Serv
ices
Worklight Server
User authentication and mobile trust
Mashups and servicecomposition
JSON Translation
Adapter Library for backend connectivity
Sta
ts A
gg
reg
ati
on
Unified PushNotifications
Client-SideApp Resources
Direct Update
Mobile Web Apps
Device Runtime
Cross-Platform Compatibility Layer
Encrypted and Syncable Storage
Runtime Skinning
Server Integration Framework
Reporting for Statisticsand Diagnostics
Ap
pli
cati
on
Co
de
Ap
pli
cati
on
Co
de
HTML5, Hybrid, and Native Coding
Optimization Framework
Integrated Device SDKs
3rd Party Library Integration
Worklight Studio
Worklight Console
Push /SMS Management
Reporting and Analytics
App VersionManagement
Worklight Application Center
Development Team Provisioning
App Feedback Management
Enterprise App Provisioning and Governance
Blackberry
Android
iOS
Windows Phone
Java ME
Windows 8
SDKs
Mobile Web
Desktop Web
© 2013 IBM Corporation
IBM’s unique value for mobile development
Mobile Application Platform Application Lifecycle Management
IBM provides the only comprehensive mobile development
solution currently in the market combining a mobile application
platform, construction tools, and lifecycle management
Test
DevelopmentBusiness
Open Lifecycle Integration Platform
Traceability across
the entire development lifecycle
Design Code Test Deploy
Construct, debug, and test mobile UIs
IBM WorklightRational Solution for Collaborative Lifecycle Management
© 2013 IBM Corporation1313
Example: Integrated view on Requirements,
Development, Test cycleDevelopers
understand the
business
needs and test
effort
Developers
understand the
business
needs and test
effort
Testers understand Sprint Plans
and business expectations
Testers understand Sprint Plans
and business expectations
Requirements owners clarify the
business needs in a collection
Requirements owners clarify the
business needs in a collection
� No wasted effort – development is qualitative and aligned to the agreed upon requirements at the right time
� Quality Assured – test teams know exactly what requirements and functionality have and haven’t been tested
� Whole team buy-in improves team trust, efficiency and focus
13
© 2013 IBM Corporation
Design &
Develop
Obtain
Insight
Manage
Deploy
Instrument
Integrate
Test
Scan & Certify
The IBM Mobile Enterprise Development LifecycleThe industry’s most complete mobile software ecosystem
IndustrializeIBM Mobile Development Lifecycle Solution
• IBM Tealeaf
• IBM Rational Test Workbench
• IBM Worklight
• IBM Cast Iron
• IBM WebSphere MQTT
• IBM Worklight
• IBM Rational Test
Workbench
• IBM AppScan• IBM Worklight
• IBM EndPoint Manager
• IBM Tealeaf
• IBM Mobile Development
Lifecycle Solution
• IBM Worklight
• IBM Mobile Development
Lifecycle Solution
• IBM Exceptional Web
Experience
© 2013 IBM Corporation
CUSTOMER Case Studies
© 2013 IBM Corporation
Challenges
� Existing sales support tools based on print or web media only. Not intuitive and sometimes not suitable for vast portfolio of complex products
� Lack of cross- and upsell opportunities and facilitation of order entries via existing channels
� Offline usage in combination with appealing user experience and navigation
� Limited project budget to realize initial proof point
Solution
� Cloud based IBM Worklight Quick Win Pilot implementing a cross-platform tablet application
� Visually appealing, on- and offline capable, interactive product catalog app
� Flexible navigation of product portfolio by categories such as product, industry or channel
Benefits
� Cost effective proof point for envisioned mobile strategy
� Baseline for integration into order entry and tendering process
Cloud-based Worklight Quick Win Pilot to deliver an interactive, visually appealing product catalog sales support app for Android tablets and iPad
ABB Power Product Division, Switzerland Common Configuration Mobile Platform
© 2013 IBM Corporation
Smart Automation CockpitMobile Configuration of Doors and Windows for Integrated Building Automation
“An intuitive and flexible app for configuration, automation, surveillance and operation of automatic windows and doors.”
Challenges
� Configuration and control of automated windows, sliding doors and revolving doors
� A revolving door has 100+ parameters
� Existing solution needed a connected PC or a handheld device with a small cryptic, alpha-numeric LCD display for configuration
Solution
� Integration via a dedicated Gateway to support controlling parameters of windows and doors
� Mobile configuration tool for all products
� Supports iPad, iPhone, Android phones, Android tablets and Web browser
� Touch and gesture control to set all parameters
� Sophisticated automation of automated products using a graphical touch interface
� Intuitive and flexible configuration of custom dashboards
Benefits
� Technician can use his own mobile device to install and configure automatic doors and windows
� Remote control and operation of windows and doors using a smartphone
© 2013 IBM Corporation
Vehicle Sales ToolPoint-of-Sales Support for Car Dealers
“Standardization and allocation of pre-configured vehicles can simplify the sales process. New technologies like tablet PCs will support the sales representative conducting sales conversations.
Challenges
� High complexity of current sales processes due to high product and model variety
� Increasing importance of leasing- and service contract business
� Customers visit dealer later in the bying cycle
Solution
� Profiling of pot. vehicles based on typical usage and technical criteria
� Integrated and continuous leasing and service contract calculation
� Context-sensitive access to multimedia product information
Benefits
� Simplified sales process and direct integration of the end customer without a „laptop barrier“between seller and customer
� Seamless downstream product integration
� Personalized sales process for well-informed customer
© 2013 IBM Corporation
Frank Müller
Software Services for Mobile
IBM Deutschland R&D Schönaicher Strasse 22071032 Böblingen
Tel +49-175-4330401mueller.frank@de.ibm.com