IBM Worklight - Enterprise level mobile development and management

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IBM Worklight Enterprise Mobile Development & Management

Shay Rosen

Head of Strategy & Consulting

shayr@realcommerce.co.il

Shayr@realcommerce.co.il

http://www.linkedin.com/in/shayrosen

http://www.facebook.com/shayrs

http://www.slideshare.net/shayrs

http://www.facebook.com/realcommerce

M: 052-5118539

Shay Rosen Head of Strategy & Consulting, realcommerce

• Strategy Business analysis, Concept creation, UX, UI

• Technology Robust, Smart, efficient content management & e commerce platforms for mega

• User Experience Powering Israel’s largest and most successful enterprises Websites & Mobile apps

Tsunami Indication (3)

The shocking facts

>50% Smartphones 47.6%

Smartphones

6B Mobile phones

51% Smartphone

74% Next phone is a smartphone

A multi Screen world- Daily Media Interactions breakdown

Google, Ipsos a multiscreen world research August 2012

Sequential screening

TV’s new role

Mobile Web Browsing

2009 2010 2011 2012

Source: Statcounter web analytics report

An App?

A Mobile Web site?

What’s the right choice??

Hmmm…

Only one app?

Mobile is an Access Channel To All Enterprise services

•Challenge #1: Many services •Challenge #2: Many user types

•Challenge #3: Many Devices

One App in not a Mobile

Channel(!)

Company’s Services

Smartphone apps Tablet apps Mobile

HTML5 website(s)

Sales Customer

Service Info & Support Other Services

(Internal/ External)

A Mature Mobile Channel

Company’s Services

Smartphone apps Tablet apps Mobile

HTML5 website(s)

Sales Customer

Service Info & Support Other Services

(Internal/ External)

A Mature Mobile Channel

All enterprise services will be available to mobile on:

App(s)

Website(s)

On all Devices, OS’s and Screen sizes

A Multi Screen Organization

• Mobile becomes a main channel for the organization

• Growth in the coming years will be exponential

• The IT organization needs a technology platform strong

enough to support steady and healthy growth

A Word about:

TCO, Control, Management, Security and Integration

Multi Channel Strategy

LOB systems

CRM ERP Inventory

Smartphone apps

Tablet apps HTML5 website

Web Sites

Integration Layer

Multi Channel Strategy

Company’s Legacy system’s

CRM Store Knowledge Base

Web Site Smartphone

apps Tablet apps

HTML5 website

Mobile Development & Deployment Platform

Integration Layer

Introducing

IBM Worklight

Harnessing the full potential of high-end mobile devices by facilitating custom development, enterprise-grade delivery and ongoing management of rich, multiplatform applications.

Introducing IBM Worklight

• Hybrid development utilizing both device capabilities and HTML5

simplicity

• Enterprise connectivity to existing LOB services

• Unified development platform for all smartphone devices

• Control and remote update of mobile applications

• Support for iOS, Android, WindowsPhone, and BlackBerry

• Utilization of open-standards in cross-platform development

• Strong Analytics abilities

IBM Worklight Benefits

IBM Worklight platform overview

Worklight Studio A complete, extensible environment with maximum code

reuse and per-device optimization

Worklight Server Unified notifications, runtime skinning, version management,

security features, integration and delivery

Worklight Runtime Components Extensive libraries and client APIs that expose and interface

with native device functionality and the Worklight server

Worklight Console A web-based console for real-time analytics and control of

your mobile apps and infrastructure

IBM Worklight Powering Multi Screen Organizations