ICCA ICCRM:

Association Ambassador Programs

“Association Day”

• Why they want to host.

• How to bid.

• Do not fear.

• If you bid it, will they come?

• Testimonial by successful local host.

Showcase (destination):

Hosting International Conventions as a Tool for Building Local

Associations

The International Story

• 14,000 conventions

• $7 Billion (USD)

Where Meetings Happened in 2004

Europe

N. America

Asia

S. America

Australia

Africa

60%

10%

18%

Source: ICCA 2004

6%4%

Size of Meetings in 2004

50-250

250-500

500-1000

1,000-2,000

2,000-3,000

>3,000

37%

26%

20%

Source: ICCA 2004

10%

Competitive Environment: Meetings in Asia in 2004

• China = 190 (20.7%) *• Australia = 145 (15.8%)• Japan = 132 (14.4%)• Singapore = 99 (10.8%)• Korea = 93 (10.1%)• Malaysia = 78 ( 8.5%)• Thailand = 64 ( 7.0%)• Taipei = 40 ( 4.4%)• India = 28 ( 3.1%)• New Zealand = 22 ( 2.4%)• Indonesia = 14 ( 1.5%)• Philippines = 12 ( 1.3%)

*China = 104 (11.3%), Hong Kong = 86 (9.4%)Source: ICCA, 2004

Traditional Value Model

Marketing Funds

Tax Revenues

Government

Economic Development

MGTO

Convention Bookings

MICE Industry

$$$$$$

Alignment of Interests Value Model

MedicineScience

EducationProfessions

TradeCultural

Professional Community

Advancement

(DMO)

Convention Bookings

Hospitality Industry

Commercial Vitality

Government

Priority Areas for Industry Development

Types of Organisations Invited Here Today

• Medical

• Scientific

• Educational

• Legal

• Professional

• Trade

• Cultural

Medical

– Pharmacists– Dentists– Surgeons– Nurses

Scientific and Educational

• Scientific– Environment (government office)– Science & Technology Council– Assoc. of Science & Technology– Engineers– Social Sciences

• Educational– Adult education– Language teachers– Students

Legal and Professional

• Legal– Law Council– Juvenile Delinquency Research

• Professional– Journalists– Advertising Agents– Banks– Management

Meet in (destination)!

Why You Want to Host These Regional and International

Congresses

Value to Professional Community

1. Attracts world industry leaders to your community

2. Showcases your community’s innovation, products and expertise to the world

3. Provides your community with access to new technologies and exchange of ideas

Value to Professional Community (Continued)

4. Builds business networks

5. Establishes research links

6. Stimulates export of your community’s services

7. Promotes local and national interest and international cooperation

Value to Professional Community (Continued)

8. Provides forums for education and training

9. Strengthens your community’s professional expertise

10.Builds membership of your association

11.Provides financial benefits to your association

Value to (destination) – Social and Economic Impacts

• MICE industry growth• Return business (tourism)• Economic stimulus / Foreign exchange• Tax revenues• Employment• International business and Knowledge profile

– Trade & export development– Investment attraction– Expertise development– Research links– Media

Value to (destination) – Continued

• Induced business development• Induced infrastructure development• Accommodation supply• Urban renewal• Increased property values• Community development

You Can be a Hero

• To your association/profession• To (destination) for bringing in the economic

and social benefits• To the International Association because the

meeting will be so successful• To the international audience at the congress

who are going to love (destination)!

Meet in (destination)!

You can make it happen.

“Association Day”

• Why they want to host.

• How to bid.

• Do not fear.

• If you bid it, will they come?

• Testimonial by successful local host.

ICCA ICCRM:

Association Ambassador Programs