ICT in Agriculture – trends & opportunities

transcript

Presentation in CDI course “Agriculture in Transition”

mirjam schaap, May 2014

ICT trend = Mobile the @gricultural revolution

http://youtu.be/wGmoX052TLk

http://www.statista.com/chart/1380/mobile-web-usage/

Changing data sources and flows

Continued improvement of basic mobile infrastructure Emergence of alternative mechanisms data flow Alternative provision of date flows

more resilient + cheaper data flows together with inproved broadband access New opportunities for audio + video engagement

GSMA Intelligence Mobile platform wars (2014) https://gsmaintelligence.com/files/analysis/?file=140219-platform-wars.pdf

Annual Worldwide Device Sales

Feature vs Smartphone sales and use

Feature phones for mobile data

Agriculture just a tiny part of services

ICT 4 agriculture services

types of ICT4ag services

Information Services & Knowledge Exchange Networks Value Chain Linkages Financial Services

types of ICT4ag services

Information Services & Knowledge Exchange Networks

How many % of total service offerings in m-agri projects focus on extension and education services? .......%

Service offerings of m-agri projects

Sustainable Agriculture: a mobile landscape (Batchelor et.al. 2014)

50 % trade + value chain support – 33% (co-creation) knowledge related services

Information Services and Networks for Knowledge Exchange

Value Chain Linkages

Financial Services

Service

Benefits

• Input information • Agronomic Information • Weather forecasts • Market information

• + choice on inputs • + sustainable agro

practices • Improved productivity • Higher crop quality • Higher prices received • Horizontal + vertical

information flow

• Aggregation of farmers for purchase and sale

• Connection with input providers and buyers

• Purchase cheaper • Access to buyers • Less product loss • Access to new

products and markets

• Mobile banking • Micro-credit/saving • Micro-insurance

• Reduced risks and transaction costs

• Access to credit • Reduced

vulnerability to risks and shocks

Information Services Knowledge Exchange

Reuters Market Light

SMS personalized, professional information >250 crops, >1,000 markets >3,000 weather locations

Digital green farmer videos

http://www.digitalgreen.org/

iCow - Kenia

Fighting counterfeit products

• label with scratch-off area

• security chip http://www.ifdc.org/Nations/Uganda/Articles/Fighting-Counterfeit-CPPs-in-Uganda/

Value Chain

http://b2bpricenow.com/b2b/contents/mainpage.asp

M-farm - transparency tool for farmers

local farmers receive crop prices and market information by sending SMS shortcode digital marketplace in

which subscribing farmers can sell their crops & by farm inputs Online platform to

connect and sell collectively

Year 2025 of the @gricultural revolution

http://youtu.be/zGodAfYlaF0

Financial Services

https://customer.ilovezoona.com/default.asp

Zoona: e-vouchers to mobile phones

For agribusiness: Information about farmers / credit worthiness Reduced side selling

For agribusiness: Increased security of payment (vs paper voucher or cash) Building financial identity Discounts at suppliers For input suppliers / retailers Less cash risk / improved record keeping Improve relationship wholesale suppliers

https://esoko.com/

ICT services 4 Agriculture

ICT for governance

ICT for Agriculture services Information Services & Knowledge Exchange Networks Value Chain Linkages Financial Services

ICT services for Agriculture Rural governance / transparency + citizen participation ICT and land administration + management

Open (GIS) data Ghana agriculture

http://gis4ghagric.net/

Follow your money

http://twaweza.org/uploads/flash/budget-visualization-000/Twaweza.html#/home/viewType=Bubbles&spending=Actual&split=Function&year=2010-11

Other Framework

https://customer.ilovezoona.com/default.asp www.etransformafrica.org

Another framework - deloitte

Information Systems including DSS/MIS/GIS etc

ICT-enabled Learning and Knowledge Exchange

Modelling Solutions

Sensory and Proximity Devices

ICT-enabled Networking Solutions

Online Commerce Tools (eCommerce/ mCommerce)

ICT THROUGH THE CROPPING CYCLE- THE NEEDS OF THE FARMER

• Land Title Deeds• Market Information and Trends

(Technical, Financial, etc)• Crop Suitability for Land-Soil Testing etc• Knowledge of Existing Service Providers• Business Planning Support • Licenses and Subsidies (where relevant)• Queries and Replies• Sill Requirement and Training

B2F/F2BService Provider Rates (Seeds, Fertilizer, HYV, Irrigation, Implements), Application for Credits, Soil Testing

Crop Forecast by feeding planting information, Online order placement and delivery, online payment systems

One stop shops, Quality Certification services, Loan repayment, online commerce and payment systems, Scheduling Delivery

G2F/F2GSchemes, Support Prices Information, Procedures, Title Registration Information, Credit Facilities

Crop Forecast by feeding planting information, Water management inputs, Credit related services

Loan repayment services, Storage services request, Feedback into system

R2F/F2R Market Trends, Crop Suitability for Land, Questions and Answers

Question and Answer services related to agricultural operations

Any Research information required, Feedback into the system

• Early Warning and Weather Systems• Timely provision of Agricultural Inputs/

Services/ Credit• Connectivity with markets for

implements• Water Management from providers• Online commerce and payment systems• Queries and Replies• Feedback into the market systems

• Bi-directional exchange of information• Procurement prices at various POSs• Quality Certification Requests• Price Discovery at Farms• Online Commerce and Payment Systems• Transportation and Packaging Service

Provider Inputs• Access to Storage Facilities• Feedback into the market systems

Crop & Land Selection

Calendar Definition

Access to Credit

Land Preparation

& Sowing

Input Management

Crop Harvest

Marketing and

PackagingTransport Sale and

Repayment

PRE-CULTIVATION CROP CULTIVATION & HARVESTING POST HARVEST

Stages and Sub-

Stages

Another framework – deloitte (2)

https://customer.ilovezoona.com/default.asp www.etransformafrica.org

Your own examples?

Geographical distribution 'M-Agri' projects

Assignment

With your neighbour Share the best ICT4ag service that your country has

Briefly describe the service In what category does it belong?

● Information Services & Knowledge Exchange Networks

● Value Chain Linkages

● Financial Services

Why is it the best?

Preferred modes of communication in m-agri projects

Mobile Data Collection

Open Data Kit: free, open source, offline

Gaetano Borriello http://opendatakit.org http://youtu.be/HqqUdfz9Uyc

Gaetano Borriello http://opendatakit.org

ODK survey

Think ......

How could mobile data collection be useful in your situation?

Lessons learned

Lessons learned ICT 4 agriculture

Concentrate on the demand, not on the Technology Use Appropriate Technologies Focus on Affordable Access and Use, Not Ownership Be Aware of Social Differences in Access, Use and Impacts Create an Enabling Environment for Innovation Promote Leadership and find Champions Develop Sustainable Business Models through Partnerships

ICT in agriculture e-source book (World Bank, 2011)

Key lessons ICT4D partnerships

pay attention to local context involve local communities in partnership implementation clear + agreed intended development outcomes build in sustainability and scalability into design at start partnerships are built on trust, honesty, openness,

mutual understanding and respect. supportive enabling environment in place

What are the key lessons of ICT4D partnerships for poverty reduction? (Geldof et.al. 2011)

Important lessons learned m-Agri projects

Keep the technology simple Build on existent ICT infrastructure where possible Plan for the future, not the now Listen to clients

Key weblinks ICT4ag

ICT in Agriculture e-sourcebook http://www.ictinagriculture.org/

ICT update (CTA) http://ictupdate.cta.int/

ICT in Africa www.eTransformAfrica.org

ICT4ag conference site http://ict4ag.org/

E-agriculture www.e-agriculture.org

Life apps (short films) http://www.aljazeera.com/programmes/life-apps/

Mobile data collection Open Data Kit http://opendatakit.org

Management of Spatial Information www.imarkgroup.org/moreAboutModule_en.asp?id=158

Participatory Spatial Information Management http://pgis-tk-en.cta.int

Key weblinks open data

Open for Change http://openforchange.info/

Open Development (video) http://vimeo.com/49827002

Worldbank Open Data log http://blogs.worldbank.org/opendata/

IFPRI open data for agriculture http://www.ifpri.org/event/open-data-agriculture-side-event-ifpri

Publish What You Fund http://www.publishwhatyoufund.org/

Open Aid Partnership http://www.openaidmap.org/

IATI Standard http://iatistandard.org/

Government open budget data http://openspending.org/

Worldbank open data http://datacatalog.worldbank.org/

Mapping aid data http://aiddata.org/maps

Enjoy the course and join the @gricultural revolution !

mirjam.schaap@wur.nl www.delicious.com/mirjamschaap www.delicious.com/mirjamschaap/ict4ag www.twitter.com/mirjamschaap nl.linkedin.com/in/mirjamschaap/

www.wageningenUR.nl/cdi www.facebook.com/CDIwageningenUR www.twitter.com/CDIwageningenUR