Post on 01-Apr-2015
transcript
ICT in Business
ICT StrategyPart 3b: Organizational issues
Bas Kruiswijk
Leiden University, April 2010
© Twynstra2
Strategic sourcing of ICT
ICT processes, tasks and infrastructure:outsource or embed in the business?
© Twynstra3
ICT Organisation
BusinessStrategy
ICTStrategy
OrganizationalInfrastructure
ICTInfrastructure
Business ICTExte
rnal
inte
rnal
Demand
Supply
Architectures
Processes Skills
© Twynstra4
The classical ICT Organisation
Strategic
Tactical
Operational
Setting strategy• Strategic planning• Architecture design / technical planning
Delivering applications• Business requirements definition• Application development• Support of end-user decisions
Supporting infrastructure• Data center operations• Network operations• Desktop support• Applications maintenance
Source: Gartner Group, Charles Chang
© Twynstra5
The classical ICT Organisation
• Role of the ICT organisation based on– Environmental changes took place slowly and
incrementally– Long-term business strategies– Stable end-user requirements that lasted for years– Technology changes took place over years
• But what is needed today?– Continuous and radical change needs managing– New products demand IT-based innovation– Virtual organizations require entrepreneurship and
end-to-end supply chains• And...
– Can you do it all by yourself?
Source: Gartner Group, Charles Chang
© Twynstra6
What tasks belong in the ICT organisation?
Strategic
Operational
Tactical
Embed inthe business
Delegateto a third party
© Twynstra7
Core-tasks of an ICT Organisation
• Some tasks can be embedded in the business• Some tasks can be outsourced to a third party• But the core tasks of an ICT organisation are
– Stimulate innovation– Manage the consistency in ICT solutions
and applications– Manage ICT implementations (Change
Management)– Manage outsourced services
© Twynstra8
Example roles within an ICT organisation
Strategic
•Technischbeheerderhardware &netwerken
•Service-medewerker
•Systeemeigenaar
•Informatie-architect
•Functioneelbeheer
•Technischbeheerdersoftware
•Coördina-tor ICT
•Project-leider
Operational
•Programmeur
•Technisch specialist
•Systeemanalist
•Contract-manager
Tactical
•Inkoper•Web-
master
•Directie
Technicalmanagerhardware &network
Service-support
Information-
architect
Technicalmanager
software
-
Programmer
Technical specialist
Systemanalist
Contract-manager
Purchaser
Informationmanager
Systemowner
Functionalmanager
Projectmanager
Web-master
© Twynstra9
Roles embedded in the business or outsourced
Strategic
•Technischbeheerderhardware &netwerken
•Service-medewerker
•Systeemeigenaar
•Informatie-architect
•Functioneelbeheer
•Technischbeheerdersoftware
•Coördina-tor ICT
•Project-leider
Operational
•Programmeur
•Technisch specialist
•Systeemanalist
•Contract-manager
Tactical
•Inkoper•Web-
master
•Directie
Technicalmanagerhardware &network
Service-support
Information-
architect
Technicalmanager
software
-
Contract-manager
Purchaser
Informationmanager
Systemowner
Functionalmanager
Projectmanager
Web-master
Programmer
Technical specialist
Systemanalist
Embed inthe business
Delegateto a third party
© Twynstra10
And the core tasks...
•Technischbeheerderhardware &netwerken
•Service-medewerker
•Systeemeigenaar
•Informatie-architect
•Functioneelbeheer
•Technischbeheerdersoftware
•Coördina-tor ICT
•Project-leider
•Programmeur
•Technisch specialist
•Systeemanalist
•Contract-manager
•Inkoper•Web-
master
•Directie
Technicalmanagerhardware &network
Service-support
Information-
architect
Technicalmanager
software
-
Contract-manager
Purchaser
Informationmanager
Systemowner
Functionalmanager
Projectmanager
Web-master
Programmer
Technical specialist
Systemanalist
Embed inthe business
Delegateto a third party
Stimulate innovation
Manage consistency
Manage changes
Manage outsourced services
© Twynstra11
What is sourcing?
• Dynamically planning and organizing ICT capacity (people, technology and processes), needed to meet the goals of the business
• Central issues of strategic sourcing1. What is the sourcing problem, related to the
business (business goals, business model)?2. Which part of the ICT services (or ICT processes)
are subject to outsourcing?3. Analyse the ICT services to decide exactly what
will/can be outsourced• Technology (ICT infrastructure)
• Processes
• People
© Twynstra12
1: Business model and its sourcing problem• Problems of an ICT organisation
– Manage and reduce ICT costs– Align ICT investments with business goals– Build a stable ICT service portfolio– Selectively outsource ICT tasks and manage the hiring of
external ICT expertise– Manage internal and external staff– Security, architecture, integration...
• Choices to be made– How does an organisation create value for its customers?– What resources are needed, and how to organise these
resources to create added value?
• Different business models ask for a different approach to strategic sourcing
© Twynstra13
Business models
DigitalAbundance
PhysicallyScarce Resources
Ad
din
g v
alu
eCustomer focusedCustomized services
KPNShell
AkzoLucent
TNTUPSDaf
NikeSmart
Bol.comDocdata
Philips
Amazon.comBuyITdirect.com
Organisation with BU / SU focus
Organisation focused on core-competences
Supply-chain organisation
Network- organisation
Traditional organisation
Virtual organisation
Supplier focusedMass production
© Twynstra14
Sourcing issues related to the business model
Traditional Focused Core competences
Supply chain
Network Virtual
All in oneHierachy
Service and business units
Outsourcing to suppliers
Partnerships Partnerships with shared goals
Event driven, incidental relationships based on added value
How to obtain qualified ICT capacity?
How to optimize the ICT competence?
Which ICT supplier and how to handle unneeded resources?
How to optimize the revenue of the partnership?
How to share responsibili-ties and how to smart-source?
Who are my partners, and how to organise co-operation?
© Twynstra15
2: Which ICT processes are subject to outsourcing?
• What are the ICT processes – The complete value chain from strategy to
operational implementation of ICT services• Which processes are subject to outsourcing?
© Twynstra16
Environment
Organisation
Products & services
Management processes
raw material data, etc.
Primary business processes
Innovation, R&D & knowledge management
Business support
processes
ICT processes
ICT processes in context
= Information flows
Supplier
Customer
© Twynstra17
ICT Processes
ICT Suppliers
ICT end users
Managefunctional requirements
Planning of ICT capacity
andservice levels
Production, delivery andsupport
Contractmanagementservices and products
ICT StrategyArchitecture
andAlignment
Primary processes
Businesssupport
processes
Innovation,R&D and
knowledgemanagement
Customers in thebusiness
Management processes
Insource or outsource
© Twynstra18
3: Analyze what to outsource
• The ICT infrastructure• The ICT processes, necessary to supply the
servics• The people and the organisation, necessary to
supply the services
ICT Infrastructure(technology)
ICT processesICT organisation
and staff
© Twynstra19
ICT Infrastructure
OfficeInformationsystems
Businessinformationsystems
TechnicalInformationsystems
Functional
Specific
Generic
Physical
ICT infrastructure components
User Support andApplication Management
SystemManagement
ICT infrastructurelayers
functionality
NetworkManagement
ICT Function/processes
= central
© Twynstra20
ICT Infrastructure
• Infrastructure layers (based on the OSI-model)– Physical: hardware, cables, power supply– Generic: routers, name servers, network– Specific: operating system, application servers– Functional: application, content, business
rules• Functional areas
– Office: office, email, internet– Business: finance, HRM, production planning,
business planning– Technical: CAD, production process support,
scientific applications
© Twynstra21
ICT Processes
• Strategic processes– ICT Strategy, alignment and architecture
• Tactical processes– Planning of services and capacity– Service management with suppliers and customers– Contract management
• Operational processes– Incident control– Change, problem, configuration management– System, technical and functional management
• Operational processes are most likely to be outsourced• ITIL is a best-practice model to organise these processes
© Twynstra22
People and organisation
Strategic
•Technischbeheerder
hardware &netwerken
•Service-medewerker
•Systeemeigenaar
•Informatie-architect
•Functioneelbeheer
•Technischbeheerdersoftware
•Coördina-tor ICT
•Project-leider
Operational
•Programmeur
•Technisch specialist
•Systeemanalist
•Contract-manager
Tactical
•Inkoper•Web-
master
•Directie
Technicalmanager
hardware &network
Service-support
Information-
architect
Technicalmanagersoftware
-
Contract-manager
Purchaser
Informationmanager
Systemowner
Functionalmanager
Projectmanager
Web-master
Programmer
Technical specialist
Systemanalist
Embed inthe business
Delegateto a third party
© Twynstra23
Sourcing: the big picture
Organisation
Products & services
Raw material,data etc.
Environment
ICT-management
leveranciers
ICT gebruikers
3. Afstemmen klantenbehoefte
2. Plannen ICT dienstcapaciteiten niveaus
4. Produceren, afleveren& ondersteunen diensten
5. Contract managementdiensten en produkten
1. Vast-stellen ICT strategie en afstem-men ICT met de businessbehoefte
primaire processen
Bedrijfs onder-steunings processen
innovatie, R&D enkennismgtprocessen
zakelijke klantenmanagement proces
In/out sourcen
leveranciers
ICT gebruikers
3. Afstemmen klantenbehoefte
2. Plannen ICT dienstcapaciteiten niveaus
4. Produceren, afleveren& ondersteunen diensten
5. Contract managementdiensten en produkten
1. Vast-stellen ICT strategie en afstem-men ICT met de businessbehoefte
primaire processen
Bedrijfs onder-steunings processen
innovatie, R&D enkennismgtprocessen
zakelijke klantenmanagement proces
In/out sourcen
uitbesteden aanderden
onderbrengen in lijn-
organisatie
beheren van contracten en en relatie eindgebruikers
stimulerenvan innovaties
ChangeAgents
uitbesteden aanderden
uitbesteden aanderden
onderbrengen in lijn-
organisatie
onderbrengen in lijn-
organisatie
beheren van contracten en en relatie eindgebruikers
stimulerenvan innovaties
ChangeAgents
Kantoorinformatiesystemen
Bedrijfsinformatiesystemen
TechnischeInformatiesystemen
Functioneel
Specifiek
Generiek
Fysiek
ICT infrastructuur componenten
User Support enApplicatie Management
SystemManagement
ICT infrastructuurlaag
ICT functionaliteit
NetwerkManagement
ICT Functie/processen
Kantoorinformatiesystemen
Bedrijfsinformatiesystemen
TechnischeInformatiesystemen
Functioneel
Specifiek
Generiek
Fysiek
ICT infrastructuur componenten
User Support enApplicatie Management
SystemManagement
ICT infrastructuurlaag
ICT functionaliteit
NetwerkManagement
ICT Functie/processen
Supplier
Customer
© Twynstra24
Why strategic sourcing?
Most Important Business Motives in Sourcing Strategy
Source: Computer Sciences Corporation14th Annual Survey of IS Management Issues
© Twynstra25
What activities are currently outsourced?
Source: Computer Sciences Corporation14th Annual Survey of IS Management Issues
© Twynstra26
Information management and the CIO
Roles and tasks of the information manager or his boss: the CIO
© Twynstra27
Information managementDemand and supply
BusinessStrategy
ICTStrategy
OrganizationalInfrastructure
ICTInfrastructure
Business ICT
Exte
rnal
inte
rnal
Demand
Supply
© Twynstra28
The map for information management(Amsterdam Information Model)
Source: prof. dr. ir. R. MaesUniversiteit van Amsterdam
© Twynstra29
Information managementthe business and information dimension
© Twynstra30
The CIO
• Chief Information Officer• In the top of an organization• Responsible for demand and supply
• Accent on different roles– ICT partner in strategy– Information policy maker– ICT Trendwatcher– ICT Facilities manager– Application manager– User support– Business partner– Alignment manager
© Twynstra31
The roles of the Information manager / CIO
ICT Partner in strategy
Discover strategic ICT opportinities for the business
Information policy maker
Outline and implement policy regarding information provision
ICT Trendwatcher
Keeps up to date with ICT developments and trends
ICT Facilities manager
Ensure that the technical facilities form a reliable whole
Application manager
Responsible for the daily operation of all ICT resources
User support Responsible for the actual use of ICT facilities
Business partner
Participant in business process design in relationship with ICT
Alignment manager
Aligning business and information facilities
Source: ‘Who is managing the information?”Primavera working paper, Universiteit van Amsterdam