Post on 12-Jan-2015
description
transcript
16 October 2012
Idea evalua3on & selec3on workshop
Useless Japanese Inventions CHINDOGGU
Tassoul’s creative process
One view of “product” development
Create a vision!
COVER
BR
AIN
STOR
MS
QUOTES
BIG
HEADLINES
IMAGES
SIDEBARS
ON THE COVER
Inventorising ideas (15 minutes)
• PMI (from Edward de Bono) – Plus – what are the plus points of each idea/cluster?
– Minus – what aspects of each idea/cluster might need to be improved
– Interes3ng – what is interes3ng about each idea/cluster
• Do the whole PMI idea/cluster and then move on to the next – Write them on a new Post-‐it
Elabora3ng ideas (15 minutes)
Make your ideas more explicit • Make a storyboard of how the idea would be used by
your target group – Alterna3vely do a role play the idea where one or more of you is the user and one of you is the product (BTW I would then draw it or storyboard it)
(These techniques are a form of prototyping)
Developing criteria (15 minutes)
• Work as a team to develop explicit (not intui3ve) criteria to evaluate your ideas – Specifica3ons
• What criteria does the briefing give you (3me, cost, technology, brand values, etc., etc.) that could allow you to evaluate your ideas?
– Requirements • What requirements other than those in the briefing would lead you to a yes/no decision about an idea (innova3on, cultural fit, feasibility)
– Wishes • What do you as a team want to achieve (innova3on, learning, experience, gradua3on project)?
• Write these down to make them your “selec3on criteria list”
Selec3on based on explicit criteria
• Alterna3ve 1: Use your “selec3on criteria list” to evaluate each idea – If it fails but your gut ins3nct says this is wrong, try to elaborate the idea further (draw-‐it, role-‐play it, storyboard it)
• Alterna3ve 2: C-‐Box – Try the C-‐Box and then do alterna3ve 1
C-‐Box
Feasibility Easy Difficult In
nova
tion
Very
N
ot v
ery
Tassoul’s creative process
One view of “product” development
Outro: 3ps for going further
• Spend more time than we have had today on evaluation & selection!
• Identify the stakeholders and decide what is needed to make your idea acceptable!
• Elaborate further!– More detailed sketches (analogue then digital)!– Paper prototypes!
• Keep the user at the centre of the process!– Personas!– Role play & scenarios!– IDEO method cards!
• Attention to detail!!• Enjoy the process even when it is hard!