I've got an idea. And now?

Frieda Brioschi

frieda.brioschi@gmail.com

IEDLesson 3

Course program1. Italian Startups2. Set up a startup in Italy3. I've got an idea. And now? 4. Value analysis5. Business model6. Communicate, communicate, communicate7. Being net 8. Find your market9. Funding: venture capital, business angel and other ways of financing 10. Pitch

Today's table of content

1. Design and life cycle

2. From concept to company

3. Useful tools

Innovative startups: quick recap

During last lesson we investigated some laws, regarding 3 areas:

1. startup regulation2. labour agreements3. intellectual property

Innovative startups: quick recap

We went through the definitions of:• startup• innovative startup• startup with a social goal• limited company (particularly ssrl, srlcr)• liquidation & bankruptcy

Innovative startups: quick recap

Two examples of startup with a social goal

• Movie Reading

• HelpTalk

Design a project

• no ToDo list available

• every project is different, according to its story, your team, the chosen field, etc.

• we can just identify some good practices and useful tools

Design a projectStarting a project implies

• to have clear goals (both quantitative and qualitative)

• these goals must be reached in a fixed time

• using available resources (human and monetary)

ConceptDiscuss your hunch as much as possible, and evaluate every single feedback you receive.

If you want to patent your product don’t offer too many details.

Life cycle

Planning

Analysis

Design

Implementation

Maintenance

Maturity

Decline

Strategic planningPrior questions:

• may I make money from my hunch?

• is it scalable?

• does it answer to a market need or am I trying to create a demand for my product?

• Have I any competitors?

• Which is my target?

Product Vs MarketAccording to Steve Blank:

• new product new market• new product existing market• "existing" product segmenting an existing market, acting on cost• new product segmenting an existing market, creating a niche

They differ for consumers, needs, perfomance, competitors and risks.

http://blog.nicolamattina.it/2011/03/i-quattro-tipi-di-startup-sencondo-steve-blank/

Analysis• Feasibility study

• Requirements

• Outline analysis

• Financial assessment

• Technology outlook

• Use cases

Feasibility studyA feasibility study is an evaluation and analysis of the potential of the proposed project which is based on extensive investigation and research to give full comfort to the decisions makers.

Feasibility studies aim to objectively and rationally uncover the strengths and weaknesses of an existing business or proposed venture, opportunities and threats as presented by the environment, the resources required to carry through, and ultimately the prospects for success.

http://en.wikipedia.org/wiki/Feasibility_study

Use cases

Img by Kishorekumar 62, CC-BY-SA 3.0

Design• Physical design

• Performance

• Usability

• Security

• Cross platform

• Certification

Outputs• Placement

• Promotion

• Price

Implementation• Prioritization of features (must have/nice to have)

• Testing

Maintenance• Evolutionary maintenance

• other possible outcomes: maturity and decline of the product

From concept to company1. A great team with clear leadership

1. Never forget that "content is king“

1. Strong business model

1. Communicate, communicate, communicate!

http://marketingarena.it/2011/05/25/5-step-per-costruire-unimpresa-partendo-da-unidea/

http://bit.ly/912l9G

Formalization

Write my projectIf everything is clear and well defined in my project, I can write it down.Main points:• Abstract• Idea (what's the key idea? Which target/market? what's my goals? what's new in my product?)• Action plan (people, time, space, equipment) • Team• Timeline (milestones)• Budget

http://www.progettokublai.net/guida-alla-scrittura-del-progetto/

Help needed!

What is Kublai?

It’s an incubator for territorial project.

Implemented by:

A community where designers and experts meet together.

Inside Kublai

Which kind of projects?

• At any development stage (from hunch to project needing to be redesigned from scratch)

• Economically sustainable

• Linked to the territory

• Offering (job!) opportunities

• Sharing project

• Collaborating to fulfill projects

• Looking for & finding partners

• Writing project documentation

Activities

• Tutoring & coaching

• A multi-skilled community

• Periodic information on grants, announcements, etc.

• A guide to useful tool

• Lifelong learning (learning by doing)

• Web conferencing meeting

• Real life meeting

• Common sense

What Kublai offers

Everyone. Mainly interested in:

- 4 regions “obiettivo convergenza” (Calabria, Campania, Sicilia, Puglia)

- Women

- Young people looking for their first job

- Second youth (40-50s + silver economy)

Target

- Money

- Ghostwriter

- (designers!)

What Kublai does not offer

Project coaching is a professional consulting activity, providing developmental support for individuals, project teams, enterprises and communities, with the goal of supplementing and improving project management capability.

Project coaching

http://en.wikipedia.org/wiki/Project_coaching

Business incubators

Business incubators are programs designed to support the successful development of entrepreneurial companies through an array of business support resources and services, developed and orchestrated by incubator management and offered both in the incubator and through its network of contacts. Incubators vary in the way they deliver their services, in their organizational structure, and in the types of clients they serve. Successful completion of a business incubation program increases the likelihood that a startup company will stay in business for the long term: older studies found 87% of incubator graduates stayed in business, in contrast to 44% of all firms.

http://en.wikipedia.org/wiki/Business_incubator

Seed accelerators

Seed accelerators are a modern, for-profit type of startup incubator, with an open application process, taking in classes of startups consisting of small teams, supporting them with funding, mentoring, training and events for a definite period (usually three months), in exchange for equity.

While traditional business incubators are often government-funded, generally take no equity, and focus on biotech, medical technology, clean tech or product-centric companies, accelerators are privately funded and focused on mobile/Internet startups.

http://en.wikipedia.org/wiki/Seed_accelerator

Next week

Value analysis.

(with Emma Tracanella)