Post on 15-May-2015
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Identifying Your Brand + How It Translates Online
Personal Branding
A brand for a company is like a reputation for a
person. You earn a reputation by trying to do
hard things well. - Jeff Bezos
Product and Service Brands
Question: What do these brands have to do with me?
Answer: A lot
Your brand is not a logo or a tagline
Your brand is an experience
Ask yourself the 4 questions below and record your responses
Then, ask these questions to 5 people who you have done business with. IMPORTANT: Ask your colleagues, supervisors or clients. Not your friends.
Challenge
1. What comes to mind when you think about me?2. What things am I very good at?3. What things am I not so great?4. What makes me different?
Do they match?
Knowing Your Audience
• Who is your current audience?• Clients, colleagues, mentors, supervisors. • There are probably many audiences.
• What do THEY want/need?• Advice• Support• Time• Money• Help
• Do your skills align with their wants and needs?
Creating Your Brand:
1. Your skills – What are you best at?• Research – finding the right listings, finding
buyers• Client Service – making sure clients feel
comfortable and special throughout the process
• Communications – disseminating complicated information or bad information in a way that can be relatable
• Expert Advice – Having a specific niche or specialty that others don’t
• Negotiation – Being able to effectively negotiate in your client’s favor
• Networking – Bringing various groups or people together
Creating Your Brand:
2. Your interests – Real Estate. But what else?• Home Décor• Sports• Family• Horses• Art
• Your interests and activities are a part of you and your brand
Creating Your Brand:
3. What makes you unique?
• I have a unique ability to communicate succinctly with clients to explain very complex traditional and digital media programs. This allows me to help clients find the marketing programs, activities and solutions that will work best for their business.
• I view our clients business as an extension of our business. This perspective enables our teams to meld seamlessly to bring campaign ideas to life.
Creating Your Brand:
• Visuals and tone• What does your brand look like?• What does it sound like?
• Visual
Creating Your Brand:
• Tonality – Finding your voice
• Be Authentic – if you pretend, it will not resonate
• What words match your brand?• Cool• Elegant• Knowledgable• Classic• Modern
ChallengeWrite down 5 adjectives on how you want yourself to come across.
Write down 5 adjectives on how you DO NOT want yourself to come across.
Think of a popular brand that embodies the description. One that doesn’t.
Your social world
1. Socialize: Comment and share information surrounding topics that interest you. Find people and brands that you admire and comment and share their content
2. Build your network: • Follow and be followed• Join groups• Attend offline events
3. Create your own content• Posts• Images• Commentary
Your social worldSet goals for your social media presence
• Establishing your own reputation• Becoming a thought leader• Creating brand awareness• Networking
Your goals, in combination of where your current audience lives online, will help you determine the specific channels to focus on.
• Facebook is where professional and personal collide• This is your true brand• Share all public content with everyone• Share private moments with close friends
only
• Twitter is the conversation• Your brand voice is the most important part• Be social, get engaged and stay on brand
• LinkedIn is your business profile• Create a compelling bio and keep it
updated• Update your professional achievements• Use LinkedIn to create your own personal
advertising
Key Takeaways
• Determine your most valuable
strengths
• Know what your audience needs
• Develop a consistent voice to deliver
your messaging, frequently and
authentically
• Create goals for your social presence
and focus
• Commit
• OWN IT