Post on 15-Oct-2021
transcript
Identity Shift:yHow Technology Changes Who We Are, What We Do & Whom We Trust
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Don’t Take Your Customer’s Word at Face ValueFace Value
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A Dramatic Disconnect: Say Vs. Do
50% regularly update their social networking page with details of where
18% identify as “private” people,
carefully managing what they share and But… networking page with details of wherethey are or where they plan to be
carefully managing what they share andwhere they are with others
63% discuss personal details about themselves with others when online
18% are more cautious types who
worry about being taken advantage ofBut…
30% of this group admit to exposing11% see the world as a “scary” place 30% of this group admit to exposingtheir full date of birth online
11% see the world as a scary place
– requiring care to avoid placing themselves or their family in harm’s way
But…
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The Universal Laws
Environment
HiLearned
RecallLearned
Helplessness
Self
Lo Hi
PerceivedBalance
Illusion
Lo Rationalization
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Lo Rationalization
Trust is the Currency in an Identity Economy
70Trust Love
11%
85
A AB
60 62%
11%Correlation
75B
C
D 62%Correlation
55
65B
C
D
D
I
50
45
55 DE
EFG
G
H
HI J
400 1 2 3 4
350 1 2 3 4
FGHJ
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Average Index Score (WTP) 0 1 2 3 4
Average Index Score (WTP)
Transparency + Clarity + Control = Trust
Is a reliable
Attributes correlated with high trustAttributes correlated with low trust
Values theirIs honest with nogimmicks or
Provides a product orservice I can’t live
without
Collects too muchinformation about
its customers
company
customersgimmicks, ormisleading ads
Is not upfront orhonest about how ituses customer info
Is a company I can
Shares myvalues
Is a company I cancount on
Has productsthat keep me
Doesn’t respectits customer’s
privacy
Has extraordinarycustomer service
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that keep meconnected
customer service
A New Relationship between Companies & Employees
MOBILITY CLOUD BIG DATA COLLABORATION
Changing boundaries, definitions, relationships
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Implications
Identity is for sale Consider all elements of identityy yin company efforts
Don’t take the People aren’t rational; theyDon t take thecustomer’s word
People aren t rational; theyrationalize
C i d ’t T t i thCompanies don’tneed love
Trust is the currency
P i li i T l it & t lPrivacy policiesdon’t build trust
…Transparency, clarity & controldo
Identity seeps into company culture
The employer/employee relationship is being redefined
d ti t d
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and renegotiated