If you want to survive in Marketing, it’s time to know Agile.

Dan NadenVersionOneCommunity Manager

Let’s get to know you.

Manage your life or it will manage you.

My life is agile.

Agile? Huh?

So why agile for marketing?

294 Billion emails are sent.

2 Million blog posts are written.

172 Million different people on F’book.

532 Million status updates.

844,000 hours of video sent to YouTube.

40 Million different people on Twitter.

22 Million different people on LinkedIn

Source: MBA Online

The amount of change happening daily is astounding.

Marketing teams today are not nimble & quick.

• Heavy planning process

• Customer feedback is scattered, confused

• Hard work, but are we delivering value?

• Meetings, meetings, and more meetings.

Nordstrom: Developing product on the fly

How can we make our teams more adaptive to change?

The Daily Standup brings accountability and transparency.

Sprint Planning: What will we get done in the next 2 wks?Sprint Review: Show and tell time

Retrospective: Inspect and Adapt

• What things did we do well? • What did we do that we should avoid doing in

the future?

Do this at the end of every sprint.

User stories: Focus on outcomes, not features.

What will agile bring your marketing team?

• A ‘test and learn’ DNA

• A close connection to the customer voice

• Transparency, accountability

• A tight-knit, focused, collaborative team

We’ve had our share of challenges.

• Co-located Distributed• Understanding gap• How do we know what’s working?• Team roles (Scrummaster, Product Owner)

Expect pushback.

So how can you get started with agile?

• Leverage the experts; harness their passion.

• What does success mean? Themes and metrics.

• Start small and grow. Whiteboard.

• Experiment quickly and be transparent on what’s working.

There’s plenty to learn.

Thank you.

Dan NadenVersionOneCommunity Manager

dnaden@gmail.comhttp://www.dannaden.comNew eBook: How Do Brands Win Business: http://dannaden.com/nadens-corner-ebook/