iGENERATION: THE POST MILLENNIALS

Diana Hull

Senior Associate University Registrar

University of Florida

AGENDA

The generations How they differ

The iGeneration Who they are What they are like How we engage them

Questions

THE GENERATIONS

Baby Boomers Generation X Millennials What comes next?

WHAT DEFINES A SOCIAL GENERATION?

Cohort born in same date range Share similar cultural experience

Tendency toward similar characteristics Values Terminology

Response to social change

BABY BOOMERS

1946 – 1964 Large numbers First generation with widespread mass media Shaped by the culture of the cold war, “Under the

gun” Social upheaval Wholesale rejection of traditional values Characteristically free spirited, socially aware,

distrust of government

GENERATION X

1964 – 1979 MTV generation Shaped by AIDs, human rights campaigns, need

for change Confronted issues of diversity and inequality Characteristically highly educated, latchkey,

entrepreneurial

MILLENNIALS

1980 – 2000 The “Me Generation” & “Trophy Kids” Shaped by internet, helicopter parents, post cold

war Embrace diversity Cultural divide based on socio-economic status Characteristically entitled, confident,

“connected”

“GENERATION Z”

2000 – Present Up and coming population Challenges faced in addressing their educational

needs

WHAT ARE THEY CALLED?

Generation Z iGeneration Gen Tech Gen Wii Post-millennials Homeland Generation

COMMON CHARACTERISTICS

Egalitarian Global Technologically savvy Continually connected via social media Justification is unnecessary

GROUP DISCUSSION

How have students and coworkers changed over the years Admissions criteria Learning style Response to policy and procedures

Has your office adapted to these changes

THE iGENERATION

What we know about them

ATTENTION SPAN

Attention span (or lack thereof…) In 2000 average attention span was 12

seconds; in 2015 that had dropped to 8.25 seconds

Compare that to a goldfish with an attention span of 9 seconds!

Impatient Used to communicating in 140 characters or

less Increasing reliance on mobile devices

HOW DO WE REACH THEM?

Social Media Texting Email Web Video

SOCIAL MEDIA

Web content Facebook Twitter Instagram Snapchat

TEXT

Instant gratification In 2014, over 500 billion text messages were

exchanged monthly Resistant to verbal exchange “Text Speak”

EMAIL

What is the point Too slow

Older generations ask too many questions, “too much detail” “we want it done now”

Too many words

WEB PAGES

17% of web page views last less than 4 seconds

Read 28% of the words on an average web page

Less is more!!

VIDEO

YouTube 82% of teens and young adults use daily Up to 48 hours of content added each minute!

How would you deliver? Do students really want?

GROUP DISCUSSION

How did you feel about Marc Prensky’s concepts Digital natives

Digital immigrants

Would a course in communications bridge the gap?

Questions???

SOURCES

www.neilsen.com www.statisticbrain.com www.statista.com Social theory Karl Mannheim, et al

iGENERATION: THE POST MILLENNIALSSESSION ID M5.4

Diana Hull

Senior Associate University Registrar

University of Florida

352-294-2981

dhull@ufl.edu