Post on 11-May-2015
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Sponsored by:
Igniting your nonprofit’s economic and social impact
through partnerships
Bruce Burtch September 18, 2013
Twitter Hashtag - #4Glearn
Part
Of:
Sponsored by:
Advising nonprofits in:
• Strategy
• Planning
• Organizational Development
www.synthesispartnership.com
(617) 969-1881
info@synthesispartnership.com
INTEGRATED PLANNING
Part
Of:
Sponsored by: Part
Of:
Coming Soon
Sponsored by:
Today’s Speaker
Bruce Burtch CEO
Bruce W. Burtch, Inc
Assisting with chat questions: Jamie Maloney, 4Good
Founding Director of Nonprofit Webinars and Host:
Sam Frank, Synthesis Partnership
Part
Of:
Igniting your nonprofit’s
economic and social impact
partnerships
Bruce Burtch
CEO, Bruce W. Burtch, Inc.
Executive Director, 10,000 Partnerships ™
Sea Change
The New Normal
For-profits: It’s my money!
The New Normal
For-profits: It’s my money!
Nonprofits: Business value proposition
Don’t be in that boat!!
Promise # 1
Cross-Sector Partnership
Benefits to Special Olympics
• Soccer balls
Benefits to Special Olympics
• Soccer balls
• Many new volunteers
Benefits to Special Olympics
• Soccer balls
• Many new volunteers
• Coverage in Levi’s corporate newsletter
Benefits to Special Olympics
• Soccer balls
• Many new volunteers
• Coverage in Levi’s corporate newsletter
• Levi executive came on Board of Directors
Benefits to Special Olympics
• Soccer balls
• Many new volunteers
• Coverage in Levi’s corporate newsletter
• Levi executive came on Board of Directors
• Media coverage throughout the Bay Area
Benefits to Special Olympics
• Soccer balls
• Many new volunteers
• Coverage in Levi’s corporate newsletter
• Levi executive came on Board of Directors
• Media coverage throughout the Bay Area
• Top two or three funding partners
Benefits to Special Olympics
• Soccer balls
• Many new volunteers
• Coverage in Levi’s corporate newsletter
• Levi executive came on Board of Directors
• Media coverage throughout the Bay Area
• Top two or three funding partners
• Recognition influenced other businesses to
support Special Olympics
Benefits to Levi
Benefits to Levi • Employees brought new skills back to their jobs and
became more valuable to Levi
Benefits to Levi • Employees brought new skills back to their jobs and
became more valuable to Levi
• Employees experienced the benefits of helping those
less fortunate
Benefits to Levi • Employees brought new skills back to their jobs and
became more valuable to Levi
• Employees experienced the benefits of helping those
less fortunate
• Deeper understanding of their community and its needs
Benefits to Levi • Employees brought new skills back to their jobs and
became more valuable to Levi
• Employees experienced the benefits of helping those
less fortunate
• Deeper understanding of their community and its needs
• Enjoyed a sense of pride and accomplishment
Benefits to Levi • Employees brought new skills back to their jobs and
became more valuable to Levi
• Employees experienced the benefits of helping those
less fortunate
• Deeper understanding of their community and its needs
• Enjoyed a sense of pride and accomplishment
• Served on Board and gained new insight
Benefits to Levi • Employees brought new skills back to their jobs and
became more valuable to Levi
• Employees experienced the benefits of helping those
less fortunate
• Deeper understanding of their community and its needs
• Enjoyed a sense of pride and accomplishment
• Served on Board and gained new insight
• Received exceptional media coverage
Benefits to Levi • Employees brought new skills back to their jobs and
became more valuable to Levi
• Employees experienced the benefits of helping those
less fortunate
• Deeper understanding of their community and its needs
• Enjoyed a sense of pride and accomplishment
• Served on Board and gained new insight
• Received exceptional media coverage
• Put Levi Corporate Social Responsibility into action
Business Value Proposition
If it doesn’t make $$...it doesn’t make sense.
Virtual Exercise
Multiple Benefits
from Cross-Sector Partnerships
31 Benefits to Nonprofit Partner
Top 10 Nonprofit Benefits
1) Increase funding
Top 10 Nonprofit Benefits
1) Increase funding
2) Expand donor base
Top 10 Nonprofit Benefits
1) Increase funding
2) Expand donor base
3) Connect to new business partners
Top 10 Nonprofit Benefits
1) Increase funding
2) Expand donor base
3) Connect to new business partners
4) Attract in-kind donations
Top 10 Nonprofit Benefits
1) Increase funding
2) Expand donor base
3) Connect to new business partners
4) Attract in-kind donations
5) Provide professional development for employee
Top 10 Nonprofit Benefits
1) Increase funding
2) Expand donor base
3) Connect to new business partners
4) Attract in-kind donations
5) Provide professional development for employees
6) Attract new volunteers, Board, pro bono services
Top 10 Nonprofit Benefits
1) Increase funding
2) Expand donor base
3) Connect to new business partners
4) Attract in-kind donations
5) Provide professional development for employees
6) Attract new volunteers, Board, pro bono services
7) Increase brand recognition
Top 10 Nonprofit Benefits
1) Increase funding
2) Expand donor base
3) Connect to new business partners
4) Attract in-kind donations
5) Provide professional development for employees
6) Attract new volunteers, Board, pro bono services
7) Increase brand recognition
8) Increase media coverage and media relationships
Top 10 Nonprofit Benefits
1) Increase funding
2) Expand donor base
3) Connect to new business partners
4) Attract in-kind donations
5) Provide professional development for employees
6) Attract new volunteers, Board, pro bono services
7) Increase brand recognition
8) Increase media coverage and media relationships
9) Connect your leadership to community thought leaders
Top 10 Nonprofit Benefits
1) Increase funding
2) Expand donor base
3) Connect to new business partners
4) Attract in-kind donations
5) Provide professional development for employee
6) Attract new volunteers, Board, pro bono services
7) Increase brand recognition
8) Increase media coverage and media relationships
9) Connect your leadership to community thought leaders
10) Develop earned income opportunities
Multiple Benefits
from Cross-Sector Partnerships
38 Benefits to For-Profit Partner
Top 10 For-Profit Benefits
1) Increase sales of products or services
Top 10 For-Profit Benefits
1) Increase sales of products or services
2) Increase employee engagement, morale and retention
Top 10 For-Profit Benefits
1) Increase sales of products or services
2) Increase employee engagement, morale and retention
3) Increase customer and brand loyalty
Top 10 For-Profit Benefits
1) Increase sales of products or services
2) Increase employee engagement, morale and retention
3) Increase customer and brand loyalty
4) Draw media attention and coverage for free
Top 10 For-Profit Benefits
1) Increase sales of products or services
2) Increase employee engagement, morale and retention
3) Increase customer and brand loyalty
4) Draw media attention and coverage for free
5) Provide motivating purpose for their company and employees
Top 10 For-Profit Benefits
1) Increase sales of products or services
2) Increase employee engagement, morale and retention
3) Increase customer and brand loyalty
4) Draw media attention and coverage for free
5) Provide motivating purpose for their company and employees
6) Increase shareholder return
Top 10 For-Profit Benefits
1) Increase sales of products or services
2) Increase employee engagement, morale and retention
3) Increase customer and brand loyalty
4) Draw media attention and coverage for free
5) Provide motivating purpose for their company and employees
6) Increase shareholder return
7) Increase employee skill development, teambuilding, leadership
Top 10 For-Profit Benefits
1) Increase sales of products or services
2) Increase employee engagement, morale and retention
3) Increase customer and brand loyalty
4) Draw media attention and coverage for free
5) Provide motivating purpose for their company and employees
6) Increase shareholder return
7) Increase employee skill development, teambuilding, leadership
8) Generate new ideas, insights and new ways of working
Top 10 For-Profit Benefits
1) Increase sales of products or services
2) Increase employee engagement, morale and retention
3) Increase customer and brand loyalty
4) Draw media attention and coverage for free
5) Provide motivating purpose for their company and employees
6) Increase shareholder return
7) Increase employee skill development, teambuilding, leadership
8) Generate new ideas, insights and new ways of working
9) Attract new business partners and relationships
Top 10 For-Profit Benefits
1) Increase sales of products or services
2) Increase employee engagement, morale and retention
3) Increase customer and brand loyalty
4) Draw media attention and coverage for free
5) Provide motivating purpose for your company and employees
6) Increase shareholder return
7) Increase employee skill development, teambuilding, leadership
8) Generate new ideas, insights and new ways of working
9) Attract new business partners and relationships
10) Generate recognition for the good they create in society
Partnership Goals
• To meet the business objectives of each partner
Partnership Goals
• To meet the business objectives of each partner
• To have a clear focus and impact on the greater
good
Importance of Alignment
Best Door to Open
Marketing Budgets
100 to 1,000 times greater than
philanthropic budgets
Promise # 2
Create a Greater Good!
You are in the Right Place
You understand the new normal
You are in the Right Place
You understand the new normal
You bring more benefits to a partnership
You are in the Right Place
You understand the new normal
You bring more benefits to a partnership
You have a business value proposition
You are in the Right Place
You understand the new normal
You bring more benefits to a partnership
You have a business value proposition
You understand the importance of alignment
You are in the Right Place
You understand the new normal
You bring more benefits to a partnership
You have a business value proposition
You understand the importance of alignment
You know to open the marketing door first
You are in the Right Place
You understand the new normal
You bring more benefits to a partnership
You have a business value proposition
You understand the importance of alignment
You know to open the marketing door first
You understand partnerships bring more
benefit than any other form of business
“Win-Win for the Greater Good reveals the true
essence of success - focusing on the business
objectives of your partner, while striving together to
create a greater good.”
Casey Sheahan, CEO, Patagonia, Inc.
“Read it and learn from a master!”
James E. Austin, Harvard Business School
“A ‘must read’ for any organization.”
Howard Behar, President, Starbucks Coffee
“Worth its weigh in fundraising gold.”
Peggy Duvette, Executive Director, WiserEarth
“An amazing compilation of great ideas!”
Sherri Lewis Wood, Founder, One Warm Coat
“Best book ever written on this important subject!”
Mary O’Mara, Executive Director, MarinLink
Thank you!
Bruce Burtch
bruce@bruceburtch.com
www.bruceburtch.com
415-454-0839