Ignore social media at your peril

transcript

Search Engine Optimisation

1Slides available from www.wiltswebdesign.co.uk

Ignore Social Media at your Peril

Andy Poulton

Download Slides from www.159.be

Slides Available from www.wiltswebdesign.co.uk

• The Web – Reality Check• Networking • Going Viral• Video Marketing• Blogging• Twitter• Apps• Location

Agenda

Ignore Social Media at your PerilWorld Wide Web – Reality Check

Ignore Social Media at your PerilWeb Marketing is a Marathon

The Internet is Evolving

Bulletin Boards1978

Web 1 dot zeroWebsites and email

Web 2 dot zeroUser Generated Content

• Blogs• Networking

Web 3 dot zeroSuperfast Broadband

Online Networks – Why

• Stay in touch with existing clients

• Reach out to new audiences and markets

• Better understanding of related markets

• Relative low cost of entry

• Possible high return

Ignore Social Media at your PerilAverage age distribution across social network sites

0-17 18-24 25-34 35-44 45-54 55-64 65+

Data source: Google Ad Planner

Social Media is the

No. 1 online activity

10% of all internet time is spent on Social

Networks

1/ China

2/ India

3/ Facebook

4/ USA

If Facebook was a country it would be

1.33 bn

1.15 bn

Adds 1/2m users every

5bn minutesspent on

Facebook EVERY day

1bn• web links

• news stories

• blog posts

shared each week

Facebook now has a greatershare of theinternet than

3 Types of presence

• Profile – personal

• Page – for businesses

• Groups - for anyone

Each has unique benefits and negatives. Research to ensure you choose what’s best for you.

Build page

Add some WOW

Join the Conversation

• Search for pages

• Search for groups

• Start your own group

• Join the discussions

• Contribute and add value

• Link back to your website

Business Networks

Linkedin – Networking for Professionals

More than 2m companies have a Free Linkedin Company Page

Adds 1m new members every 12 days

Develop Profile

Company Profile

Build Free Business Page

Build Networks

• Search for People

•Link to People

•Search their Contacts

Build Networks

• Search and Link

Build Networks

• Browse their Contacts

Find Groups

Engage in Answers

Viral Marketing – How & Why

• Get other people to do your marketing for you

• It’s free

• Give them something in return if possible

Ignore Social Media at your PerilViral Marketing – How & Why

The Thresher ‘Virus’

• Discount Voucher intended for Suppliers and their Friends

• Circulated via chat-rooms, blogs and email 800,000 times

• Created queues outside stores

• National TV news coverage

• National Radio coverage

• National Print news coverage

• Generated £15m T/O

• Refer a friend

• Competitions

• Video

Viral Marketing – How & Why

2nd most searched

site on theinternet

3bnvideos watched

every day

YouTube clips now

incorporated in Google Search

results

• Outsource to Video Production Company

• DIY

Your Video

• Get a feel for YouTube

• Look at the competition

• Look for an angle

•Think how else it could be used

Your Video

• An easy way to update latest news

• An informal way of communicating

• Helps with the search engine position of your website

• Opens your business to a wider audience

• Helps keep your clients updated

When you have something to sell

When you have something new to offer

When something changes

When you have some news

When you have something to say

www.blogger.com

www.wordpress.com

Ignore Social Media at your PerilTWITTER

International companiesCiscoIBMDell

Informational ServicesNasaMarketing DonutStartup DonutRespected News Services

BBCCNNDaily TelegraphBath Chronicle Celebrities

Demi MooreOprahStephen FryJonathan RossBritney Spears

Small BusinessesWilliam Grant – FoxGrantWarren Cass – Business SceneLindsay Smith – Team PixieFiona Davies – Flame InteriorsAnthony Lloyd – Fallowfields HotelNeil Ryder – If OnlyBryony Thomas – Clear Thought Consulting

310m Businesses and Individuals

• Easy to use

• Easy way to keep in touch

• A way to reach potentially large market

• Short sharp communication tool

• Great for brand awareness

• Great for “going viral”

• Brand visibility every time someone uses their Mobile

• Can cost as little as £5,000 to develop

• Even a bad app is downloaded 100,000 times

Location Marketing

www.foursquare.com

Check In using an App on your phone

At participating destinations

• Show your Check in Badge

• Show your Mayoral Badge

• Earn Discount or Special Offer

Email Marketing

Why Email Marketing?

It’s Effective

Why Email Marketing?

It’s Not Expensive

Email Marketing – Measure

Ignore Social Media at your Peril• The Web – Reality Check

• “Old Hat”

• Networking

• Going Viral

• Video Marketing

• Blogging

• Twitter

• Apps

• Location

Agenda

Andy Poulton

M: 07966 547146

andy@159.be

andypoulton