IIPSI Innovation Programme - Intro, Overview and Next Steps 251012

transcript

INTERNATIONAL INSTITUTE FORPRODUCT & SERVICE INNOVATION

INNOVATION PROGRAMME

WELCOME

About Us

• Housekeeping

• About

– Warwick

– WMG

– SMEs

– Me

Photos - http://en.wikipedia.org/wiki/University_of_Warwick http://www2.warwick.ac.uk/fac/sci/wmg/mediacentre/wmgnews/?tag=Award,

BBC http://www.bbc.co.uk/birmingham/content/articles/2008/12/17/hollywood_producer_feature.shtml

European Space Agency http://smeprojects.esa.int

MARK SWIFT

Purpose of the day

• Launch IIPSI• Raise awareness of new technology, methods, tools• Stimulate demand for innovation:

– UK Government recognises that it needs to be created andencouraged…

• Get us thinking• Understand what we can do for you

– Leading onto intensive day two– Identifying future projects

• Rallying Call for projects…

0845 Introduction to IIPSI and new programme Dr Mark Swift

0910 Putting the Customer First! Carolyn Parkinson

1005 Making Stuff! Dr Ben Wood

1100 Coffee Break

1130 Digital Enabling Tools Dr Xiao Ma

1225 Introduction to afternoon sessions Dr Mark Swift

1230 Lunch and Networking

1330Afternoon breakouts – IP and Tax Relief, Design with Intent, Prototyping

Opportunities, Cloud for BusinessAll

1530 Innovation Programme next steps Chris Brown

1600 Close and optional Clinics (one to one) All

Agenda

What is IIPSI?

• International Institute for Product and Service Innovation• New SME centre

– Experience led Innovation (people), Polymers (product), Digital (innovation)thinking

• Purpose– Help West Midlands small businesses understand your customers and users

better, prototype new products for example using Additive LayerManufacturing, and use digital (Internet) to launch as well as developmarket ready products and services

– Improve the region's capacity to translate innovation into outcomes

• IIPSI must have IMPACT– Business growth

• Fully funded until end of June 2015 (initially)

Product and Service Innovation

Digital

PeopleProduct

New Productopportunities

New Digital deliveryplatforms

Digital industry approach toproduct innovation

Design for User Experienceand testing marketresponse

Design for User Experience / testing market response

What is the iIP - our approach

The IIPSI Innovation Programme (iIP) is:1. Centred on Innovation

– “Successful exploitation of new ideas” WMG definition– "Innovation distinguishes between a leader and a follower."

Steve Jobs

2. Demonstration activities– Raise awareness of what is possible through the adoption of

new ideas and thinking

3. Knowledge Exchange– Common sharing and exploitation of new thinking– We don’t have all the answers

What's the structure of iIP

Feasibility studies, collaborative projects,assistance with funding and grant applications

Intensive company projects - prototyping,identifying markets, product/service evaluation,internships

Marketleading

products &services

Expansionthrough R&D

Awareness briefing, case studies, technicaldemonstratorsRaising

Awareness

In-depth workshops, advanced technicaldemonstrators, horizon scanning, hands on…

Embeddingcapability

DAYTWO

30+places

peryear

Product / Service lifecycle support

Development & Introduction Growth Maturity Decline

Why Innovate?

• You want to– Increase sales– More efficient (save money)– Grow your business– Launch a new Product or Service

• Innovation is a key driver of economic growth• “…make sure that Britain is the best place in the world

to run an innovative business or service - this is criticalto the UK's future prosperity, our quality of life andfuture job prospects” BIS key objective

Summary

• Rallying call to get involved• 30 spaces per year• Unique, high profile facility for the region• Range of SME services• Think about priorities (Day 2)• No such thing as a free lunch!

– Short forms

– Baseline monitoring

• Feedback and Evaluation

1230 Lunch and Networking (plus mini tours)

Polymer IP and Tax Relief Experience Led Digital

1330Prototyping

OpportunitiesDr Ben Wood

IP and Tax Relief

Withers & Rogers

Adrian Chettle

Design with IntentCarolyn Parkinson

Cloud for BusinessDr Xiao Ma

1430Prototyping

OpportunitiesDr Ben Wood

IP and Tax Relief

Withers & Rogers

Adrian Chettle

Design with IntentCarolyn Parkinson

Cloud for BusinessDr Xiao Ma

First Floor (HERE)

1530 Innovation Programme next steps Chris Brown

1600 Close and optional clinics (one to ones) All

Afternoon sessions

NPD Journey

Carolyn Parkinson

Technology Transfer Specialist

Experience Led Innovation

Putting the Customer First

Let’s talk about…

• Understanding customers and users

• Not about being a slave to customers’ whims

• Gaining insights which will help you meet your businessobjectives

• Purposely designing for the experiences and behaviours youhope to create for users of a product or service

• We call this:

Experience Led Innovation (ELI):

Innovation that is informed byunderstanding how people use orexperience a product or service

What is Experience Led Innovation?

Put yourself in the user’s shoes

… now how does your offering look?

• All products and services create experiences and behavioursfor users

• These may be purposeful, or accidental

• Getting it right is a competitive advantage

Our key message to SMEs:

We can help you better understand the user experience topromote and inform innovation to grow your business

Understand the user perspective

What does this buttondo?

• Illusion of control• ‘False affordance’

Which button is up?

• A deliberate focus on the user experience can unlockpowerful insights

• An enormous amount of research is out there

• This can be used by businesses to create competitiveadvantage

• Designing desired behaviours aligned with business goals

• Creating physical or digital experiences and journeys

• Making use of emotions

Research base

Professor Paul Jennings

Professor of Experiential Engineering

Dr Rebecca Cain

Associate Professor of Experiential Engineering

Paul and Rebecca are supported by over 20 researchersworking in this area.

1. How easily can customers access your product orservice?

2. Is your product being used in the way you intended?

3. Are you struggling to get your products accepted in themarketplace, and don’t know why?

4. Does the experience of your service match your brandvalues?

5. Could your products be designed to work better?

Growth Maturity Decline

Features of Experience Led Innovation

Cross discipline: engineering, design, psychology, ergonomics,architecture, marketing, strategy, and more

Many names: User focussed design, customer satisfaction, designfeedback loop, human factors engineering, usability, design foremotion, ergonomics

Applicability: can add valueto innovation at any stage ofthe development life cycle

Business assistance

Access Experience Led Innovation support via:

• IIPSI Innovation Programme

• Experience Led Innovation Toolkit

• Customised intensive business supportprojects

Experience Led Innovation Toolkit

• A flexible suite of tools to address a range of experience-relatedbusiness challenges

• Tools selected and interpreted for their appropriateness forSMEs

• Intended to unlock insights in user-focussed design, customerexperience, and innovation for products, features, and services

• We work with SMEs to select the most effective tool for aparticular challenge

• Custom delivery by WMG specialist staff

Tools include:

• Touchpoints Matrix

• Design with Intent

• Matchmaking workshop

• Customer Journey map

• Engagement points

• Walkthrough

• Tomorrow’s Headlines

• and others

Business challenges where Experience Led Innovation could assistinclude:

• Physical product design – best practice application

• Visitor experience – simplifying experience and maximisingengagement

• Service design – exploiting key connection opportunities,removing frustration and roadblocks

• Innovation launch – understanding your market, aligningdevelopments with early user behaviours

Case Study: Mayridge Ltd

This partnership enables Mayridgeto offer a completely new approachto live events, exploitingsophisticated academic tools for thebenefit of our clients. “

“Our ground-breaking knowledge transferalliance, with WMG’s ExperientialEngineering Research Group, involvesdeveloping novel business applications inthe area of ‘Experience Led Innovation’.

Digital Native Academy

Bringing new life to the Bayard’s Colts……

• Project to broaden public engagement withBayard’s Colts: 17 historic carved headsdating from early 1500s in Walsall

• Using Experience Led Innovation tools todesign the audience ‘experience journey’

• Targeting new audiences• Identifying engagement points• Exploring engagement ideas• Involving stakeholders• Knowledge exchange for new SMEcapabilities

Afternoon session: Design with Intent

• Workshops use a comprehensive idea generation tool which provokes designideas by asking questions and giving examples of particular principles in action

• Uses eight ‘lenses’ to ask you to look at your products / services in light of thebehaviour which would result from particular design factors

• Applicable for products, services, design features, or proposed innovations

“I use the term Design with Intent to meandesign that's intended to influence or resultin certain user behaviour.”

Researcher Dan Lockton

Making Stuff (Polymer Innovation)

Dr. Ben Wood

Technology Transfer Specialist

Polymer Innovation

Dr. Greg GibbonsHead of Additive Manufacturing

Dr. Vannessa GoodshipPrincipal Research Fellow

Dr. Kylash MakenjiKnowledge Transfer Specialist

Polymer Innovation

We make stuff…

“We can work with you to develop new products usinginnovative polymer technologies”

Polymer Innovation

• Working with new materials

• Developing new processes

• State of the art equipment

Polymer Innovation Lifecycle

Growth Maturity Decline

Polymer Innovation Lifecycle

Prototyping

Low VolumeManufacturing

AddingFunctionality

Recycling

FormulatingNew Materials

Polymer Innovation Facilities

130m2 Technology Hall

– Prototyping/3D printing

– Compounding newmaterials

– Injection moulding

– Printed electronics

– Polymer chemistry

CleanRoom

Extruder

3D Printing

Micro-moulder

HybridALM

Nano-fibres

Polymer Innovation Demonstrators

Low Volume Manufacturing

• Prototyping

• Getting to production

Adding Functionality

• Plastic electronics

• Smart materials

Recycling

• Identifying properties of waste

• Finding new applications

Low Volume - Concept

• Review suitable 3D printing technology

• Assess need for technology

Level 2

• Use of equipment and expertise

• Tooling for low volume production

Level 3

• New manufacturing methods

• Unique products

Level 4

• Prototypes to marketproducts and increase sales

• New methods ofmanufacture

• Unique componentsimpossible to make anyother way

Low Volume – R&D

• Plasma Transferred Arc/CNC

– Make polymer tooling in oneadditive process

• 3D Photocopying

– Star Trek!

Low Volume - Project

Challenge

‘Our prototypes are very valuable, butwe need to show our products at tradeshows’

– International sales

– One-off, heavy components

– Challenges with transport and security

• Solution– Knowledge exchange

– Use of IIPSI software andequipment

– Production of high-quality displaymodel

• Lightweight

• Low cost

• Kit form

• Outcomes

– Reduction in transport costs

– Reduced risk of damage/theft

– Increased knowledge of 3D printing systems

Adding Functionality - Concept

• Identify applications

• Review technologies

Level 2

• Use of equipment and expertise

• Initial prototypes

Level 3

• New functional polymer components

Level 4

• Added value to existingproducts

• New methods ofmanufacture

• New ‘smart’ components

Adding Functionality - Research

• Spray-on electronics– ‘Electronics in a can’

• Complex printed electronics– Batteries, sensors etc

– PV solar panels

• Shape memory polymers– Active disassembly

Adding Functionality - Project

Challenge:

‘Our customer wants our product to light up’

– LEDs only work with ‘natural’ polymer

– Customer wants range of colours

– Surface needs to light up

• Solution

– Knowledge exchange

– Use of IIPSI expertise

– Spray-on electronic lighting

– Suitable for low-mid volume production

• Outcomes

– Knowledge of new manufacturing process embeddedwithin JSC’s technical staff

– Applicable to other products moving forward

– Potential new markets

– Prototype due for customer review Q4 2012

Polymer Recycling - Concept

• Review processes

• Segregation

Level 2

• Test material properties

• Identify potential applications

Level 3

• Reintegrate into raw material stream

Level 4

• Reduce material waste• Reduce landfill costs• Improve carbon footprint• Add value to recycled

material

Polymer Recycling - Research

• Recycling of ‘smart’ materials

– Composites

– Solar panels

– Plastic electronics

Polymer Recycling - Projects

Challenge:

‘What can we do with 3t/day ofwaste plastic?’

– Food contamination

– Mixed colours

– Low value

• Solution:

– Manufacture of test samples

– Analysis of properties

– Knowledge exchange

– Applications identified

• Outcome:

– Added value

– Landfill costs reduced

– Environmental footprint improved

Carolyn worked with client to understand userrequirements.

This gave us some concepts to work with…

…time to make stuff

How IIPSI Can Help

• Knowledge Exchange– Expertise focussed on your business

• Access to Equipment and Facilities– ‘Try before you buy’

– Understand benefits and pitfalls

• Individual Projects– R&D Level collaborations

This afternoon’s session…

• 3D printing applications

– Not just manufacturing

• R&D overview

– Dr. Greg Gibbons

• Preview of IIPSI equipment

– Available for use by WestMidlands SMEs

DigitalInnovation

Dr. Xiao Ma

@coolseraph

x.ma@warwick.ac.uk

Digital Innovation

Cloudfor

Business

Cloudfor

Business

Mobilefor

Business

Mobilefor

Business

SmarterSocialMedia

Datato

Intelligence

Datato

Intelligence

Cloudfor Business

Mobilefor Business

Mobilefor Business Smarter Social

MediaSmarter Social

Media Datato Intelligence

Datato Intelligence

Digital Innovation

Business

Digital

Media Industry

Technology

SocialNetwork Cloud

Mobile

Strategy

The Digital Team

Concept

Projects

Impact

Mobile App Lab -options of Mobilisation

Specification

App Projects

Technology Research

Concept

Mobilefor

Business

Mobilefor

Business

Mobilefor

Business

Mobilefor

Business

Projects – Pass-i-Parcel

Mobilefor

Business

Mobilefor

Business

Cloudfor

Business

Cloudfor

Business

Concept

Services available to enablebusiness online

Selection of service packages

Configuration of services to suitparticular business needs

Customisation / FurtherDevelopment

Cloudfor

Business

Cloudfor

Business

Projects – Han Dynasty

Cloudfor

Business

Cloudfor

Business

DI Demonstrator

Cloudfor

Business

Cloudfor

Business

Projects

Cloudfor

Business

Cloudfor

Business

Social Media Platforms for Businesses

Interact with the RIGHT Social Media

Leader in Discussion

‘Rapid Response Force’ in Market

Social Network Analysis

SmarterSocialMedia

Concept

SmarterSocialMedia

Tracking3 x 36550+

Individual

AnalyticsScheduleRandom

Projects – Automotive Insulation

SmarterSocialMedia

@IIPSIDemos

SmarterSocialMedia

1st month,£25,000

Fromcompetitors’

customers

Community

Projects

Locationservice

Video Discussion

SmarterSocialMedia

/1/…

/2/…

/3/…

/4/…

/5/…

/6/…

/7/…

Birmingham Leicester

Manchester Nottingham

SmarterSocialMedia

Concept

Data Collection / Integration tools

Internet of Things / Connectivity

Data compatibility to your businessapplications

Data Visualisation

Meta Data

Decision Support

Datato

Intelligence

Datato

Intelligence

Datato

Intelligence

Datato

Intelligence

Projects – Strand Hardware

Datato

Intelligence

Datato

Intelligence

Data toIntelligenceData toIntelligence

Projects

IIPSI DI Facilities

CloudApp Lab

Mobile AppLab

DesignStudioDesignStudio

DecisionSupportRoom

Cloudy afternoon ……

Thank you

Contact WMG SME Team:

@WMGSME

02476 575 594

wmgsme@warwick.ac.uk

www.warwick.ac.uk/go/iipsi

NPD Journey

Idea to Innovation

• Best Idea - current thinking doesn’t have tobe perfect

• Innovation is the result• The process is creativity• To make this happen takes courage• Pressures within business inhibit – IIPSI is an

opportunity to escape confines of restrictions andbarriers and look at new opportunities

The Programme

• Creating

• Building

• Learning

• Solving

• Grow your business; product or service

Product & Service Lifecycle support

Development & Introduction Growth Maturity Decline

Where’s your focus?

• Feedback where your focus will be:

– People (Experience Led)

– Product (Polymer)

– Digital

Summary of the Day

• Get into small groups (3-4) and talk about;“What’s the one thing you’re taking fromtoday to implement in your business?”

Next Steps

1. Choose your Day 2 sessions to help growyour business or develop your product

2. Talk to us about specific projects that youwould like to start

PeopleCarolyn Parkinson

ProductDr Ben Wood

DigitalDr Xiao Ma

toolkitDigital Prototyping Cloud Computing

Product Perception Visualising your Product Smarter Social Media

Designing for User

Experience

Adding functionality to yourproduct

Data to intelligence

Design for EmotionLow Volume Manufacture

Mobile for Business

Day Two Structure

• Practical• In-depth• Hands on• Advanced technical demonstrators• Access to academics and researchers

Innovation Programme Next Steps...

• Experience Led Innovation– 15th November– 22nd November

• Polymer Innovation– 27th November– 4th December

• Digital Innovation– 29th November– 11th DecemberBook via www.wmgsme.eventbrite.com

Get the dates in your diary or iPad

Project Enquiry + Information

First Floor (HERE)

1600-17.30 Close and optional clinics (one to ones)

Questions