Illawarra Digital Enterprise Program

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Discovering LinkedIn

Illawarra

What is LinkedIn?

• LinkedIn is a social network for business.

• Indeed some call it “Facebook for Business.”

What is LinkedIn?

GETTING STARTED

Setting Up Your LinkedIn Account

You can use email contacts to find people to connect with. However I recommend you spend some time setting up your profile first.

You can use the step-by-step walk through to setup your professional LinkedIn profile.

You will have to confirm your email address before continuing.

Editing Your Profile

You can edit your data, add experience and education information. You can follow the prompts at the top of the screen or edit the parts you want manually.

You can add experience and education as well as summaries, links and files.

You can add links to supported providers.

You can: • Add a photo • Change your display name • Change your title • Change your local • Edit the URL of your public profile

Your Skills and Endorsements

You can list your skills and your connections can endorse your skills. Endorsements have more credibility when they come from people you have actually worked with. Users tend to reciprocate. The best way to receive an endorsement is to give an endorsement.

BUILD YOUR CREDIBILITY

AND BRAND

Building Your Brand

Who are you? What is your story? How will people recognise you?

• Your name

• Your display photograph

• Your tone of voice

• Is your LinkedIn profile in keeping or at odds with your other social media presences?

Building Your Brand

What is your business? What is its story? How will people recognise it?

• Your business name

• Your logo (Do you have a style guide?)

• Your business tone of voice

• Is your business LinkedIn profile in keeping or at odds with your other social media presences?

Building Your Brand

Who are you connecting with?

• What kind of business: service, B2B, B2C?

• Customers

• Colleagues

• Competitors

Building Your Brand

What are your LinkedIn goals? What are your social media goals?

• Do you want to reinforce connections you have already made?

• Do you wish to make new connections?

• Do you want to be seen as an expert within your industry?

Building Your Brand

What are you sharing?

• Are you talking about yourself too much?

• Are you sharing information that will be relevant to your LinkedIn connections?

• Are you creating content that will help you or your business find new audiences and new connections?

YOUR COMPANY PROFILE

Adding a Company Page

http://help.linkedin.com/app/answers/detail/a_id/710/~/adding-a-company-page

Adding a Company Page

EXPANDING YOUR NETWORK

Expand Your Network

• How will you make new connections?

• How will you bring value to your existing connections?

Expand Your Network

• Connect with LinkedIn users you know • Search for them

• Use the email import options

• Invite non LinkedIn colleagues to join the platform

• Participate in Groups and connect with new people

• Share your profile URL with others – perhaps in your email signature

LinkedIn Groups and Your Industry

You can join groups that relate to your industry or business.

Search for people, jobs, companies and more… You can refine your search by type, location and company.

Some groups are public and some are private.

Here you can have discussions and share links and resources that relate to your industry group.

Industry and Company News

You can follow industry news, as well as specific companies and organisations.

Illawarra Digital Enterprise Partners

Illawarra Digital Enterprise Program

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