IMA Diversity Panel 3/2012

Post on 09-May-2015

503 views 0 download

description

Presentation for the Integrated Media Association conference in Austin, TX, 2012.

transcript

THE CLASSIC ANSWER:

THE CLASSIC ANSWER:

STILL TRUE!

THE NEW ANSWER:

Source: “Generation M2,” Kaiser Family Foundation, January 2010

Source: “Children, Media and Race,” Northwestern, June 2011

Source: “Smartphone Adoption & Usage,” Pew Internet Project, July 2011

Source: “Mobile Access 2010,” Pew Internet Project, July 2010

Source: “Twitter Usage in America 2010,” Edison Research, April 2010

1.  Announce  the  hashtag.  

2.  Stream  tweets  

over  music  videos.  

Source: “The art of the hashtag,” media.twitter.com, January 2011

CONTENT STRATEGY

(cc) Mukumbura / Flickr

UI/UX DESIGN

(cc) chrisjagers / Flickr

DATA SCIENCE (cc) Eric Fischer / Flickr

SOCIAL MEDIA

(cc) webtreats / Flickr

SOFTWARE DEVELOPMENT

(cc) justonlysteve / Flickr

MY LAST POINT: