Post on 19-Oct-2014
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Business opportunities in Image Management Industry
What is Image Management
• Ongoing process of evaluating and controlling the impact of your appearance on others and on yourself
• Managing your image to create a powerful first impression is the key to success in personal, professional and social life
• A multibillion dollar industry abroad poised to grow at similar levels in India
Image Management‐Interior DesignBest way to understand
Interior Design
Interior Design
Carpentry
Electrical
Plumbing
PaintingFurnishing
Artifacts
Masonry
Image Management
Image Management
Fashion
Grooming
Weight Management
Soft SkillsEtiquette
Body Language
Vocal Communication
Image Management VS Interior DesignBest way to understand
Interior Design
• Every interior design has 7 elements as described in the previous slide
• Any one element has no knowledge about others although all have to come together to create the interior design
• Interior designer is an expert in each element so complete solution
Image Management
• Image has elements just like interior
• Again one element has no knowledge of most others although all together create an image
• Image Consultant is an expert in each element so complete solution
Image Consulting is the Profession of Guiding
Individuals and Companies on How to Manage their Image
What is Image Consulting?
An image management consultant is an expertspecializing in non‐verbal communication through clothes,
grooming, and body language including etiquette.
They advise Companies/Clients regarding appearance and behavior as it relates to communication—communication
with self and others for the purpose of creating an authentic, appropriate, attractive, and affordable image.
Who is an Image Consultant?
Far more than existing solutionsExisting Solutions• Personality development
training • Grooming workshops• Buying clothes from fashion
designers, getting makeovers done
• Weight Management• Cosmetic surgery and
treatments for looking and feeling better
Image Management• Complete solution unlike
existing ones• Existing solutions do not work
fully as they are incomplete• Enables people to manage
their image by teaching them to optimally utilize resources of clothing, grooming , body language & etiquette and vocal communication
India‐Market Scenario
• Youngest country in the world with average age in 30s resulting in tremendous competition in all walks of life
• Statistics indicate the average age to be 29 by 2020 resulting in fiercer competition day by day
• People who will not manage their image will be left behind
Increasing Awareness
• In the last few months scores of articles in newspapers and magazines highlighting the need for image management and first impression
• Government initiatives to enhance image by attempting to revamp education system to instill soft skills
• Huge funds allocation for teaching soft skills to rural mass
• Some of the biggest companies getting into soft skills business
Image Management ‐Media News
Image Consulting Business Institute
• Pioneering venture in Image Management in India
• Alliance with Judith Rasband, one of the most senior image consultants in the world based in USA
• Promoters having excellent track record in creating new industries and multi city operations
Management Profile
Rakesh Agarwal• Boston University Graduate• Family background of over
Rs. 3000 crores revenue per year
• History of several firsts in India
• Top 5 finalist for India Young Business Achiever Award in 1996
Suman Agarwal• 12 years experience in
service industry• 4 years in leading training
company at national level• 8 years with Jet Airways, out
of which 3 years responsible for recruiting and grooming cabin crew
• Face of the airline in 2003
Judith Rasband
• One of the most senior image consultants in the world
• A Certified Image Master (CIM), the highest certification in image industry. Only 8 in the world
• 40 years of international image experience• Curriculum partner of First Impression Consulting
Becoming an
Image Consultant
Image Consulting Partner Program to Produce Image Consultants
Months 7 to 9
Business Identity creationAll consulting material
ICOST
Months 4 to 6
6 days of training All consulting material, ICSI certification preparation
Months 1 to 3
14 days of training Assignments to internalize the training
• Not a course but complete business opportunity program
• An end to end solution to produce image consultants
• Unique model providing complete business incubation of image consultants in the program
• Six steps • 9 months to start practice as an
independent certified image consultant
• 24 days of full day training session covering all aspects of image consulting
• Business identity creation including logo, stationary and website
• All consulting material• Assistance in certification with
ICSI• ICOST‐ image Consulting
operating system and tool• Marketing support to get clients
Training on world’s
best curriculum
Business identity creationLogo,
Stationary, website
All consulting material for one on one and group
Practice and certification from trade
body
ICOSTComplete business and sales process ERP
system
Marketing support
Start practice in 9 months as independent image consultant
One on one coaching Groups workshops
Corporate retainer and employee
trainings
Retail store retainer and employee
training
Training related works from the company based on capability
•Offer various services to the market•One on one coaching to elite segment•Groups workshops for masses•Corporate employee training •Company image consulting•Training of sales staff in retail garment stores •All material for all of above provided•Investment in the program Rs. 1,88,000 to Rs. 2,38,000 + Service tax•Everything included•Respectful, high earning potential profession•Flexible timings as most image consultants operate from home•No office or employees needed•In house training related business of company for future students of different courses and programs based on capability
Services offered by Image Consultants
Recap of the program
• First 3 months‐ 14 days training in seven cycles of two days each. Assignments and projects
• Second 3 months‐ 6 days training, business identity creation, preparation for certification
• Last 3 months‐ 4 days training, certification, practice, system, consulting material
Program Highlights
• Complete training on image consulting in 24 full day sessions spread over 9 months with gaps in between for assignments
• Logo, stationary design and website• Complete consulting material• ICOST‐ Image Consulting Operating system and tools‐ your business backbone
• Assistance in certification• Total marketing support to get business
Program Investment
• Rs. 2,38,000 plus service tax• Includes everything• Only training abroad costs at least Rs. 5,00,000
• In house business of company‐ the greatest strength of the model
Image Consulting Business ‐ Benefits
• Growth industry• Interesting work• Personal Fulfilment• Fantastic People• Independence and Flexibility
• Home‐Based• Potential to Expand• Financial Gain• Respectability
It is an Opportunity to Change Lives
International Program• ICBI also offers an international program where the participant goes to USA for 7 days of additional training by Judith Rasband and other consultants.
• One can upgrade to this program at a later date after joining the image consulting partner program
• Investment: Rs. 4,38,000 + Service tax(ICP:2,38,000 + 2,00000 on upgrading to International Program)
• Cost of travel and lodging extra
Register Now
Register to attend a free group or one to one presentation
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• Join ICBI page on face book to keep getting tips on managing your image
• See informative and interesting posts by our consultants and others
• Click on the “Join us on face book” link from the home page of ICBI website and once you go to the face book page, click on “Like” to become a fan of the page
Thank You