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Global Foodservice Trends

Jack MacIntyre, Lead Analyst

GD Webinars | [September] 2017

About GlobalData

Consumer trends in foodservice

Key challenges in foodservice

Conclusions

Agenda

About GlobalData

Conclusions

Agenda

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Our Solutions

Our Value Proposition

Our Expertise

Our Industry Coverage

About GlobalData 4

5 GlobalData foodservice Intelligence Center

Data, Analysis, Opinion and Insight

Company Profiles

Country Reports

Market Intelligence

Menu Intelligence

Tender Tracker

Opinion Leader

Across 51 Global Markets

6 GlobalData foodservice coverage

Coverage of 51 markets, accounting for >90% of global GDP

7 GlobalData foodservice market sizing

Synthesis of research inputs

to arrive at a consensus

number

Consumer survey research 500,000 consumer surveys per year

Industry executive interviews 2,000 interviews of leading executives per year

Key Opinion Leaders Social media trend analysis

On-the-ground research Research of local market-specific information

Cost sector relationships Developed through specialist industry magazines

Menu Research Menu intelligence tracking tool

About GlobalData

Conclusions

Agenda

9 Foodservice fast facts

of consumers eat out-of-home 2-3 times per day

of all eating occasions are now out-of-home

>25% of consumers eat out-of-home at least once per week

10 Foodservice spend by region – 2016

Total spend on foodservice in 2016 equals $3.8 trillion

North America

$720bn

West Europe

$715bn

East Europe

$156bn Asia

$1.8tn

Australasia

South America

$249bn

Middle East & Africa

*CAGR refers to CAGR in local currencies (LCU)

…resulting in a global foodservice market worth

$4.7 trillion in 2021

Total spend on foodservice in 2016 equals $3.8 trillion…

…with this set to continue growing at a CAGR of +4.4%*

over the next five years…

13 Key consumer trends – health as the most important factor?

‘Healthy indulgence’

A blending of the two concepts… if only ‘for

show’

‘Health’ or ‘indulgence’

Mutual exclusivity of

these two benefits

14 Key consumer trends – or what about convenience?

Ultra-convenience

Operators

re-doubling efforts to fit into consumers’

Convenience

A consumer purchase driver in itself in busy, ‘on-the-go’

markets

15 Key consumer trends – is price everything?

Value proposition

Discerning consumers more willing to spend

if convinced

Cheapness

Heavy cost-focus, especially outside of

16 Key consumer trends – horses for courses?

Convergence

Everyone offering everything, better

Specialization

Operators known for their core products

17 Key consumer trends – consumers ‘liking what they like’?

Experimentation

Consumer confidence breeding a shift to trying new cuisines

Customisation

Consumers having input into their meals

Caution

Sticking with ‘what we know’ through times of austerity

Trusting that the operator knows best

About GlobalData

Conclusions

Agenda

19 Key challenges in foodservice

Differentiation

Experimentation

Operational issues

Customization/Premiumisation

Future trends

Understanding consumers

Encouraging adventure

Growth of transactions vs. outlets

The evolution of the burger

Social media/menu snapshot

20 Differentiation

40% 40% 44%

8% 12%

Mexican Thai Chinese Greek Italian

Which cuisine would you like to eat more often?

Which cuisine did you eat?

*Data is for Germany

21 Differentiation

• Moving beyond ‘American’ options and towards experimentation and quality.

• Easy and efficient service

• Fresh ingredients and transparent, open kitchens

• Tapping into the headroom for more Italian cuisine in Germany

22 Experimentation

“I’m often more adventurous and willing to try new things when I eat out” % consumers who ‘agree’ or ‘strongly agree’

58% 56% 54% 53% 52% 51% 51% 50% 49% 49% 48% 48% 46% 45% 42% 40%

36% 36% 34%

23 Operational issues

2016 CAGR 2016-2021

Global Outlets 16,798,083 1.3%

Global Transactions 516,525,880 2.5%

*Data refers to profit sector only

Operators will need to deal with transactions outgrowing outlet expansion, in a climate of ever-increasing ‘ultra-convenience’

Global foodservice transactions* in 2016 (millions) Global foodservice transactions CAGR 2016-2021

Delivery is small in a global context, but is set to grow twice as fast as other occasions

*Data refers to profit sector only

19,255

124,078

373,193

050,000100,000150,000200,000250,000300,000350,000400,000

Delivery

Collection

Dine in

0.0% 1.0% 2.0% 3.0% 4.0% 5.0%

27 Customisation/Premiumisation

Global menu penetration of burgers is 27%

North America

Europe

36% Asia

Australasia

South America

Middle East & Africa

28 Customization/Premiumisation

• 250,000 possible combinations of burgers.

• Customisable beverages.

• Highly differentiated, even with simple offerings on the face of it.

• Fast food with ‘experience’ – consumers have an input into their food and drink.

29 Future trends

Top 10 Restaurant Cuisines by Menu Item Share – Menu Intelligence Database

Italian

American

Indian

Chinese

Turkish

Japanese

British

Mexican

European

Standard Italian, American, Indian and Chinese fare dominates global menus

30 Future trends

But food from Korea, Peru, Vietnam, Thailand and Greece is growing in importance in influencers’ social media posts

About GlobalData

Conclusions

Agenda

Conclusions 32

• Foodservice is lucrative, and growing

• Consumers are ready for more choice and experimentation

• The value proposition is more important than the price

• Health and indulgence do not have to be mutually exclusive

• Convergence emphasises the need for differentiation

• Simple concepts done well can work

• The future looks to lie in more ‘niche’ cuisine

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