Post on 08-Apr-2018
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8/7/2019 Imc Case Presentations(2)
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CASE
PRESENTATIONSObamas IMC Strategy
Siemens MIS(S)COMMUNICATION
OMNICOM
Incredible India Campaign
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Obamas IMC Strategy
Siemens MIS(S)COMMUNICATION
OMNICOM
Incredible India Campaign
8/7/2019 Imc Case Presentations(2)
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Mission Market/Stakeholders
Message/Content
Media/Channel
Measurement/ Results/
Money/Criticalanalysis
Win Election &becomePresident ofUSA
To reach tothe maximumpeople andcollect themaximum fund
possible for alarger than lifeelectioncampaign.
Voters of thecountry
Thestakeholdersare variouscountries ofthe world.
Yes We Canhe had madethis a commonagenda of allthe citizens ofU.S.A. to standagainst allodds and fight.He had showneveryone the
AmericanDream of abettertomorrow.
Social mediawebsites
Blogs
Mobilemarketing
Video games
Music Videos
Conventionalmedia vehicles(TVCommercials,Billboards)
Money:
Economicalway oftransmittingmessage.Whichcollected a lotof funds for hiscampaign.
Measurement: His websitesremained asfunctional evenafter his win.poll boothresult declared
around 70% offavorable votes
Obamas IMC Strategy
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Mission Market/Stakeholders
Message/Content
Media/ Channel Measurement/Results/
Money/ Critical
analysis
Create a
communication
strategy for
successful
launch of the
OPENSCAPE
solutions
ICT
professionals in
and around
Belgium. To be
more specific
the target was
600 ICT
professional in
Belgium
Communication
for Open
Minded
A breakthrough
solution in
corporate
communication
The first
company to
provide such a
solution
Direct Mails
Emails
Blogs
Website
Live Podcast
It was a
successful
campaign
Money spent
was worth it
Openscape was
launched on the
basis of Option 3
provided by
Proximity BBDO
Siemens MIS(S)COMMUNICATION
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Mission Market/
Shareholders
Message/
Content
Media/ Channel Measurement/
Results/
Money/ Criticalanalysis
To become a
one-stop need
for all types of
communications
as needed by
companies
To spread
geographically in
continents to
reach a wideraudience
The people of
the company
The company it
is acquiring
The current and
the prospective
clients
Anything you
name in the
form
communication
strategy you will
get irrespective
of the country in
which you
operate
Omnicom as a
local company to
a global
audience
Acquiring
companies that
are strategically
similar and can
fit to Omnicoms
needs, thus
acquiring their
clients
Direct
interaction withcompanies
Work speaks for
itself.
Market leader
with a share of
14.8%
Non-advertising
revenues
accounted for
56% of total
revenue
OMNICOM
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Mission Market/
Shareholders
Message/
Content
Media/ Channel Measurement/
Results/
Money/ Critical
analysis
To project India
as a coveted
tourist
destination
To increase in
the number of
footfalls of
tourists
To increase in
the tourist
spending
High spending
European and
American
tourists, Tourism
MinistryGovernment of
India
People or
businesses
directly or
indirectly
involved with
Hospitality and
tourism
services..hotels
, guides, tour
operators, cab
drivers
Explicit:India
has a rich
culture, history
which is worth
experiencingImplicit The
happiness and
satisfaction
provided by
yoga and
spirituality in
unparalleled
with those
provided by
materialistic
lifestyle of the
west
www.tourismofi
ndia.com,
www.incrediblei
ndia.org, Online
advertisements,Portals, search
engines, Online
contests chats
with celebrities
Television
commercials
discovery, travel
channel, BBC
world, CNN
Magazines
Railway tickets
Billboards
Tram advertising
MEASUREMENT
ANALYSIS
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Page views at the www.incredibleindia.org website increased
from 1409 prior to the campaign to 2,286,865 in a span of lessthan 2 months.
In the Conde Nast Readers Travel Awards 2005, India votedamong top five destinations for the discerning traveler
India found itself in the top 5 destinations in a poll conducted bylonely Planet.
In 2004, the Incredible India campaign led to a 36 percent growthin US dollar terms and 25 percent in number of tourists.
Won the PATA gold Award in the print media travel advertisementcategory for spirituality and Incredible Taj campaign.
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People should have been given the
opportunity to judge the campaign
Attention should have given to improve
requisite tourism infrastructure before
launching the campaign
The campaign should have been a blend of
modern and traditional India
Incredible India Campaign