Imkt120_unit1_smith_david_revised

Post on 21-Oct-2014

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description

My revised presentation of the Unit 1 project presentation to mkt co regarding use of social media to improve corporate image.

transcript

Compass TechnologiesWe Point The Way

Marketing Methodologies

Improve Corporate Image and Brand Recognition

Web Design and Implementation

Compass TechnologiesWe Point The Way

Agenda

What is Social Media?Emergence of Social MediaOpportunities & Benefits Conclusion

Compass TechnologiesWe Point The Way

What is Social Media?

Compass TechnologiesWe Point The Way

Classification of social media

Compass TechnologiesWe Point The Way

Social Media is a website that doesn't just give you information, but interacts with you while giving you that information

Compass TechnologiesWe Point The Way

What is Social Media Marketing?

Compass TechnologiesWe Point The Way

Social Media has impacted person to person communications dramatically and businesses have adapted it to enhance their corporate images and increase Brand Recognition

Compass TechnologiesWe Point The Way

Compass TechnologiesWe Point The Way

Compass TechnologiesWe Point The Way

Social Media Coordinator Responsibilities

Posts to the Social Media sites that are selected for Compass TechnologiesCoordinates news releases with Marketing for posting and sends any them any commentsReviews all posts from individuals and businesses and sends the posts to appropriate departments for responses.

Compass TechnologiesWe Point The Way

Social Media Benefits

Recognition of Compass Technologies as a leader in B2B marketingIncrease in clientsIncrease in revenues

Compass TechnologiesWe Point The Way

Recommendation

Compass TechnologiesWe Point The Way

Works Cited

Nations, Daniel. "What Is Social Media?" About.com Web Trends. About.com, n.d. Web. 21 Oct. 2012. <http://webtrends.about.com/od/web20/a/social-media.htm>.

"Social Marketing Services." |Social Networking|Social Bookmarking Services|Search Marketing Firm, Pennsylvania. IdeaOverTen, LLC, n.d. Web. 21 Oct. 2012. <http://www.ideaover10.com/social-marketing.html>.

"Social Media." Wikipedia. Wikimedia Foundation, 21 Oct. 2012. Web. 21 Oct. 2012. <http://en.wikipedia.org/wiki/Social_media>.