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Immediate Media FuturesWhat does the Future of Media look like -

and how can we adapt to it?

Content ‘1.0’: The Past

Was: sell ‘stuff’

The Past, today...?

Source: PaidContent.org

The Music Industry: What does the Future look like - and how can we prevent it?

“Punish Them”... “Force them”....?

Enforcing Control when Trust is crucial

Do you like Control more than Money?

Source: Flickr/exfordy

Distribution of copies as the main income stream...

The Future is in selling Access

The Ecology of Access is dramatically different

ECOsystem not EGOsystem

Content 2.0 •••• Telecom 2.0

Data Pipe

Service Pipe

Experience Platform

Content Pipe

Content 2.0 •••• Telecom 2.0

Data Pipe

Service Pipe

Experience Platform

Content Pipe

Everything is shifting into...

Media as a Service (MaaS)

0

25

50

75

100

Was Will be

Price UsersContent 2.0: the pricing logic flips

How to get paid for Digital Content

Irresistible Price-Points

& Fair Toll-Booth Placement

Ease of Payment, Packaging & Interface

Strong Values & Compelling Reasons

Again:

1.Value & Reason

2.Right Price / Right Time

3.Ease & Packaging

I pay, you pay, they pay *hat-tip to Shelly Palmer

Advertisers

Bundles

Subscriptions

Flat Rates

Governments

Telecoms

Device Makers

Consumers

Social Payments

Micro-Payments

Forcing to buy is like... forcing to

love

Control ≠ MoneyEgosystem

Ecosystem

The Networks + Content + Advertising 2.0

email me at gerd@mediafuturist.comtwitter.com/gleonhard

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