Spotlight session: Immersive video on a global scale

19th November 2015#learnpersonal @colinwelch

Supported by our video partner: Nice Media.

Colin Welch, Brightwave

Who we are

Jenny BeltranDiageo Global Commercial Capability Specialist

Colin WelchBrightwave GroupHead of Production

@colinwelch

Ian HuckabeeCEO - Weejee Learning

• It was completely immersive and contextual

• Focussed on true behaviour change• The feedback was very authentic and

fun, not just "good job, click next"

Objectives• Help bartenders further their careers• Tools and techniques• Customer service skills• Serving perfect drinks• Responsible serving

Bar Skills:• Speed & efficiency• Bar equipment• Techniques• Perfect serve• Cocktails • Signature serve• Customer service• Responsible serving

The contentProducts:• Spirits

• Vodka• Gin• Rum• Tequila• Cognac• Liqueurs• Whisky

• Beer• Lager• Ale• Stout

‘The future of technology driven learning is immersive… I am 'in' the learning experience and I am practicing doing the things that I need to do better. I am making decisions.’- Koreen Pagano - Immersive Learning

Immersive Learning

Storytelling and Gaming

• The oldest form of learning

• You empathise with the characters

• The structure of narrative reflects the way our brains work

• It’s memorable

Storytelling:

• You make decisions

• You see the impact of those decisions

• You can fail safely and try again

• It’s memorable

Gaming:

‘The average eLearning course gives you feedback every 5-10 minutes, the average game is 7-10 seconds.’

The importance of feedback

- Julie Dirksen, 2010

Types of drama-based interactive film:Type Possible usage‘Spot the mistakes’ Health and safety,

information securityComplex branching Leadership, soft-skills

Simple response / reaction

Customer service

Introduction

Why you are the hero of your bar

Tutorial

Techniquesand tools

Great service

Challenges

Cosmo collection

Martini magic

Vodka vibe

Caipiroska celebration

The solution – instructional video

The solution – immersive video

Simple ‘string of pearls’ structure

Online video is GREAT – but…

Interactive DVD Games!!

Thank you

Q&A

19th November 2015#learnpersonal @colinwelch

Supported by our video partner: Nice Media.

Colin Welch, Brightwave