Post on 14-Jan-2015
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transcript
IMPACTS OF GLOBALIZATIONON
"Inspire the World, Create the Future"
ELECTRONICS
Presented By Subham Dwivedi
Globalization describes a process by
which national and regional economies, societies, and cultures
have become integrated through the global network of trade,
communication, immigration and transportation.
What is Globalization ?
• In 1938 Samsung founder Byung- Chull Lee founded a trade export company in
Korea, selling fishes,vegetables,and fruits to China.
• Samsung Electronics was founded in
1969 in Suwon city south Korea as Samsung electric industries originally
manufacturing Televisions ,Radios, Computer components and other
electronics devices.
HISTORY & BACKGROUND
Byung- Chull Lee
The Founder of Samsung.
Continued……
In 1980, Samsung started to build telecommunication devices. Its
early products were switchboards. Later Samsung's mobile phone
manufacturing took place.
FIRST STEP INTO GLOBALIZATION DRIVE…
MAKING IT A GLOBAL BRAND
In the new logo, the words Samsung Electronics were written in white color on blue color background to represent stability, reliability and warmth .The logo was shaped elliptical representing a moving world – symbolizing advancement and change
Samsungs three key message to the world: New TechnologyInnovative ProductsCreative Solutions.‖
SCH-800
Lightest mobile of the era.Available on CDMA Networks.
Samsung cell phones found its way into American hands for the first time in 1996, when they partnered with Sprint on a line of sleek and
compact phones.
Samsung later Partnered with: T-Mobile Sprint
Verizon Wireless
In 2009,samsung Entered Into Mobile OS Market With Launch Of Its Own Open Mobile Operating System Called "Bada“.
Later Samsung Also Launched Galaxy Mobiles, which Use Android Operating System.
IMPRESSION INTO THE GLOBAL MARKET
The Entrance Of Samsung Into Global Market Lead To A Threat To Apple.
I n t r o d u c ti o n To B i g g e r M a r k e t
The Major Competitor’s of Samsung During The End of 1990’s.
INCREASED COMPETITION
A d v a n c e m e n t i n Te c h n o l o g y
Globalization lead to the exchange of technology within Samsung’s network spread over the world.Samsung Electronics won 32 innovation and design engineering awards at the Consumer Electronics Show in2008
W i d e N e t w o r k
Samsung Growth steadily increased and it had Assembly Plants & Sales Network in 61 countries in a short span.
L o c a ti o n F l e x i b i l t yMany modern production techniques and service provisions can be allocated almost anywhere. This allows to them gain the advantages of low cost labour and other resource charges.Samsung has approximately 3,19,958 employees.
SAMSUNG APPOINTS AAMIR KHAN AS ITS BRAND AMBASSADOR FOR MOBILE PHONES.
on Mar 18, 2008
AWARENESS IN INDIA
Galaxy S4
Iphone 5s
In 2013,Samsung Launched Galaxy S4 into the market.