Post on 06-May-2015
description
transcript
Implementing a corporate weblog for SAP
Presented by
Justus Broß
Paper written by
J. Broß, M. Quasthoff, J. Zimmermann, S. Mac Niven and C. Meinel
presented at BlogTalk’09 | Jeju, Korea | September 16th
"Implementing a corporate weblog for SAP" presented by Justus Bross (HPI) at BlogTalk'09, Korea
3
The next 20 minutes...
1. Introduction: Social software & weblogs
2. Corporate weblogs – capabilities and challenges□ Forms of deployment□ Success factors, risks and best-practice
3. Case study: Point of View□ Scope, motivation and vision□ Configuration of the standardized□ Design issues□ Fact sheet
4. Suggestions for further research
5. Conclusion
Intr
od
uct
ion
|Corp
ora
te-w
eb
log
s|C
ase
-stu
dy|R
ese
arc
h-s
ug
gest
ion
s|C
on
clu
sion
"Implementing a corporate weblog for SAP" presented by Justus Bross (HPI) at BlogTalk'09, Korea
4
Social Software & Weblogs
■ Weblogs belong to the group of “social software”: simple, easy-to-use and flexible applications that not just enable but facilitate cooperative gathering of content
■ Consent among all existing social software tools next to weblogs (e.g. Instant Messaging, Wikis, Forums or multimedia-sharing-platforms) is that the surplus value is generated out of collaborative (social) activity.
■ Social software therefore enables affiliation to (social) networks as well as structuring and channeling of attention towards a certain field of interest.
Intr
od
uct
ion
|Corp
ora
te-w
eb
log
s|C
ase
-stu
dy|R
ese
arc
h-s
ug
gest
ion
s|C
on
clu
sion
"Implementing a corporate weblog for SAP" presented by Justus Bross (HPI) at BlogTalk'09, Korea
5
Numerous areas of application
■ Individual weblogs (diaries)
■ Educational blogs
■ Political blogs
■ More …
■ Corporate blogs:
□ CEO blog
□ PR blog
□ Internal communications tool
□ Crisis blog
□ Branding blogs
□ …
Intr
od
uct
ion
|Corp
ora
te-w
eb
log
s|C
ase
-stu
dy|R
ese
arc
h-s
ug
gest
ion
s|C
on
clu
sion
"Implementing a corporate weblog for SAP" presented by Justus Bross (HPI) at BlogTalk'09, Korea
6
Hype Cycle (2009)for Emerging Technologies
Sou
rce:
Gart
ner
(Ju
ly 2
00
9)
Intr
od
uct
ion
|Corp
ora
te-w
eb
log
s|C
ase
-stu
dy|R
ese
arc
h-s
ug
gest
ion
s|C
on
clu
sion
"Implementing a corporate weblog for SAP" presented by Justus Bross (HPI) at BlogTalk'09, Korea
7
Corporate weblog success factors
■ Know what you doing, be honest, be prepared, understand the medium (Long-term monitoring, test & try, media-conformity, back-up and emergency plan)
■ Involvement, topicality, institutional backup, good resource planning (Moderation, content-generation)
■ Fitting company values and culture => blogging policies ( IBM Blogging Policy, Sun Policy on public discourses, Weblogs at Harvard: Terms of use)
■ Who, why and for what or to whom? What are the objectives, goals, milestones, target-group, etc.?
■ Overall fit=> social software strategies
■ Technology: security, scalability, etc.
Intr
od
uct
ion
|Corp
ora
te-w
eb
log
s|C
ase
-stu
dy|R
ese
arc
h-s
ug
gest
ion
s|C
on
clu
sion
"Implementing a corporate weblog for SAP" presented by Justus Bross (HPI) at BlogTalk'09, Korea
8
What’s wrong here?
Intr
od
uct
ion
|Corp
ora
te-w
eb
log
s|C
ase
-stu
dy|R
ese
arc
h-s
ug
gest
ion
s|C
on
clu
sion
"Implementing a corporate weblog for SAP" presented by Justus Bross (HPI) at BlogTalk'09, Korea
9
Deployment possibilitiesfor corporate weblogs
Intr
od
uct
ion
|Corp
ora
te-w
eb
log
s|C
ase
-stu
dy|R
ese
arc
h-s
ug
gest
ion
s|C
on
clu
sion
Sou
rces: Z
erfa
ß (2
00
5), D
B R
ese
arch
"Implementing a corporate weblog for SAP" presented by Justus Bross (HPI) at BlogTalk'09, Korea
10
Best practice examples
Intr
od
uct
ion
|Corp
ora
te-w
eb
log
s|C
ase
-stu
dy|R
ese
arc
h-s
ug
gest
ion
s|C
on
clu
sion
■ IBM’s “Innovations Jam” (Collaborations blog)
■ “Frostablog” (Product blog)
■ “Openblog” (CEO blog by Xing), similar to ones of:
■ Sun
■ Intel
■ Adobe
■ GM “Fastlane” … and thousands more…
■ Daimler blog (Customer relationship blog)
"Implementing a corporate weblog for SAP" presented by Justus Bross (HPI) at BlogTalk'09, Korea
11
Scope, motivation and vision for SAP blog “Point of view”
■ Especially in a time of crisis, generating open dialogue is paramount to managing fear and wild speculation
■ Triggers that had generated an atmosphere of uncertainty:
□ The transition of a new CEO
□ the global economic and financial crisis
□ the first lay-offs in the history of the company
■ “Point of View” shall be
□ the first step toward ubiquitous dialogue throughout the company
□ an approach to facilitating open, transparent dialogue is arguably the single most pivotal enabler of internal cultural transformation at SAP.
Intr
od
uct
ion
|Corp
ora
te-w
eb
log
s|C
ase
-stu
dy|R
ese
arc
h-s
ug
gest
ion
s|C
on
clu
sion
"Implementing a corporate weblog for SAP" presented by Justus Bross (HPI) at BlogTalk'09, Korea
12
Deployment
Point of View
Intr
od
uct
ion
|Corp
ora
te-w
eb
log
s|C
ase
-stu
dy|R
ese
arc
h-s
ug
gest
ion
s|C
on
clu
sion
"Implementing a corporate weblog for SAP" presented by Justus Bross (HPI) at BlogTalk'09, Korea
13
Basic requirements
■ Basic (and requested) blogging functionalities have already been provided by WordPress MU:
□ Ready-to-use, open-source (cheap) and easy to handle CMS
□ Post & comment authoring and moderation
□ Permission and role management
□ Handling of multimedia files within postings
□ Generation of permanent URI (so-called permalinks) for posts and comments
□ Generation of separate statistics for readers and moderators.
□ Bi-lingual support (WPMU)
Intr
od
uct
ion
|Corp
ora
te-w
eb
log
s|C
ase
-stu
dy|R
ese
arc
h-s
ug
gest
ion
s|C
on
clu
sion
"Implementing a corporate weblog for SAP" presented by Justus Bross (HPI) at BlogTalk'09, Korea
14
Configuration of the standardized
■ benefit of using a popular blog-system like WordPress MU is that some customization requirements can be achieved by using systems-extensions such as freely available plug-ins or add-ons.
■ A considerable part of the system and its extensions needed to be configured and adapted to fit SAPs functionality-requirements:
□ Display nested ("threaded") view of comments
□ Highlighting selected comments, e.g. in a dedicated area of the Web site
□ Anonymous voting and ranking (requirement by work council)
□ Enhanced search and browsing functionality for postings, comments, and tag keywords – including portal search
□ Authentication issues (SSO, HTTPS, LDAP)
□ Design issues – fitting Ci/CD requirements of SAP, browser compatibilities, barrier-free-programming, etc.
Intr
od
uct
ion
|Corp
ora
te-w
eb
log
s|C
ase
-stu
dy|R
ese
arc
h-s
ug
gest
ion
s|C
on
clu
sion
"Implementing a corporate weblog for SAP" presented by Justus Bross (HPI) at BlogTalk'09, Korea
15
Case study: „Point of View“
Single-Sign-On (SSO)
Anonymous rating
functionality
Barrier-free-programming
Bilingual (MU)
Commenting order: Wok council first, employees, „highlighted comments“
Design Issues (CI/CD):
e.g. Browser compatibility
„Highlighted comments“: moderation (back-end)
highly customized
SAP-portal integration
Intr
od
uct
ion
|Corp
ora
te-w
eb
log
s|C
ase
-stu
dy|R
ese
arc
h-s
ug
gest
ion
s|C
on
clu
sion
"Implementing a corporate weblog for SAP" presented by Justus Bross (HPI) at BlogTalk'09, Korea
16
■ Initially, participation was slow, and employees waited to see how the channel developed.
■ Following critical statements, people felt encouraged to participate.
■ Platform has begun to take on a life of its own with 128 comments for 1st post alone, even 2 months after it was posted.
■ Around 19,000 employees have visited the platform, and it has clocked up 55000 page views.
■ This far exceeds the initial expectations and shows the need for feedback was indeed very present.
■ An increase in access to the blog via tags has also been identified, a trend expected to grow as more content becomes available.
Fact sheet
Intr
od
uct
ion
|Corp
ora
te-w
eb
log
s|C
ase
-stu
dy|R
ese
arc
h-s
ug
gest
ion
s|C
on
clu
sion
"Implementing a corporate weblog for SAP" presented by Justus Bross (HPI) at BlogTalk'09, Korea
17
Research suggestions
■ Https-support of Wordpress (e.g. embedment of external video
players, authentication issues)
■ Standardized option (plugin) for linking corporate authentication
system to Wordpress backend.
■ Language issues (switching, some plugins only in one language)
■ MU vs. SU: Most plugins are developed only focussing on SU.
WPMU is constantly behind.
Intr
od
uct
ion
|Corp
ora
te-w
eb
log
s|C
ase
-stu
dy|R
ese
arc
h-s
ug
gest
ion
s|C
on
clu
sion
18
Contact us
Justus Bross, MSc. Int. Business & MBEScientific Assistant & Doctoral Candidate
Hasso-Plattner-Institut | IT Systems Engineering University of PotsdamCampus Griebnitzsee
14482 Potsdam, GermanyTel: +49 (0)331 5509-524Fax: +49 (0)331 5509-325Email: Justus.Bross@hpi.uni-potsdam.de Web: www.hpi.uni-potsdam.de
"Implementing a corporate weblog for SAP" presented by Justus Bross (HPI) at BlogTalk'09, Korea In
trod
uct
ion
|Corp
ora
te-w
eb
log
s|C
ase
-stu
dy|R
ese
arc
h-s
ug
gest
ion
s|C
on
clu
sion
19
The End
"Implementing a corporate weblog for SAP" presented by Justus Bross (HPI) at BlogTalk'09, Korea
Thank You